• Conceptual Design
  • Brand design, Food, beverage, & entertainment

Made-to-order Detroit pizza brand

An experience reflective it’s automotive roots, Assembly is a Detroit-style pizzeria designed to live in a large warehouse, adorned with industrial accents. The team, who extensively researched Detroit’s revival, street art scene, and assembly lines in automotive factories, brought the concept to life through renderings of the interior, branded menus, and delivery vehicle wrap graphics.