In more than 50 locations across America, MG2 collaborated with REI to implement store concepts that reflect its brand promise. Recreational Equipment, Inc. (REI) is renowned for its commitment to inspiring, educating and outfitting its members for a lifetime of outdoor adventure. To integrate this mission into the architectural design of its stores, MG2 partnered with REI to implement new and remodeled store concepts that reflect its brand promise.
The store’s exterior design features a rustic timber and metal entrance canopy. Once inside, a monumental wood and steel staircase invites members to look up toward skylights that soar 22 feet in the air. The interior design speaks to a comfortable relationship between its customers and nature, which reinforces REI’s ongoing commitment to environmental stewardship and social responsibility.