{"id":11065,"date":"2023-08-14T11:47:12","date_gmt":"2023-08-14T18:47:12","guid":{"rendered":"https:\/\/mg2.com\/?p=11065"},"modified":"2023-08-31T11:56:54","modified_gmt":"2023-08-31T18:56:54","slug":"modern-retail-mg2","status":"publish","type":"post","link":"https:\/\/mg2.com\/zh\/latest\/modern-retail-mg2\/","title":{"rendered":"\u2018You have to pay to play\u2019: Retailers\u2019 short-term COVID leases are running out"},"content":{"rendered":"
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\u2018You have to pay to play\u2019: Retailers\u2019 short-term COVID leases are running out<\/h1>\n\n
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While pop-ups were popular before the pandemic, they\u2019ve \u201caccelerated\u201d due to people\u2019s comfort with experimental stores or shoppable showrooms, according to Melissa Gonzalez, principal of MG2 and founder of The Lionesque Group, a retail experiential design firm.\u00a0<\/p>\n\n\n\n

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Read more in Modern Retail<\/a><\/div>\n<\/div>\n\n\n\n

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While pop-ups were popular before the pandemic, they\u2019ve \u201caccelerated\u201d due to people\u2019s comfort with experimental stores or shoppable showrooms, according to Melissa Gonzalez, principal of MG2 and founder of The Lionesque Group, a retail experiential design firm.\u00a0<\/p>","protected":false},"author":37,"featured_media":11066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[2789],"tags":[2898],"markets":[261],"market_sectors":[],"location":[2795],"class_list":["post-11065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-coverage","tag-modern-retail","markets-consumer-experiences","location-nyc"],"acf":[],"yoast_head":"\n\u2018You have to pay to play\u2019: Retailers\u2019 short-term COVID leases are running out - Insights - MG2<\/title>\n<meta name=\"description\" content=\"While pop-ups were 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