{"id":11217,"date":"2023-11-01T18:09:23","date_gmt":"2023-11-02T01:09:23","guid":{"rendered":"https:\/\/mg2.com\/?p=11217"},"modified":"2024-01-16T14:54:24","modified_gmt":"2024-01-16T21:54:24","slug":"in-store-tech-delivering-value-or-falling-flat-consumers-have-thoughts-on-what-drives-impact","status":"publish","type":"post","link":"https:\/\/mg2.com\/zh\/latest\/in-store-tech-delivering-value-or-falling-flat-consumers-have-thoughts-on-what-drives-impact\/","title":{"rendered":"\u5e97\u5185\u79d1\u6280\uff1a\u662f\u521b\u9020\u4ef7\u503c\u8fd8\u662f\u5f92\u52b3\u65e0\u529f\uff1f\u6d88\u8d39\u8005\u5bf9\u5f71\u54cd\u56e0\u7d20\u7684\u770b\u6cd5"},"content":{"rendered":"<header class=\"post-header block-header block-header-hero margin\">\n\t\t\t<div class=\"header-background image\" style=\"background-image:url(https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/12\/10195650\/craig-lovelidge-AcZGVHuTTJM-unsplash-scaled-1.jpg);\"><\/div>\n\t\t\n\t<div class=\"header-overlay black\">\n\t\t<div class=\"grid-container\">\n\t\t\t<div class=\"grid-x grid-padding-x align-center align-middle\">\n\t\t\t\t<div class=\"cell small-10 medium-10\">\n\t\t\t\t\t<h6 class=\"eyebrow\">\u7814\u7a76\u4e0e\u6d1e\u5bdf \u2013 2023\u5e7412\u6708<\/h6>\n\t\t\t\t\t<div class=\"header-content gotham\">\n\t\t\t\t\t\t<h1>\u5e97\u5185\u79d1\u6280\uff1a\u662f\u521b\u9020\u4ef7\u503c\u8fd8\u662f\u5f92\u52b3\u65e0\u529f\uff1f\u6d88\u8d39\u8005\u5bf9\u5f71\u54cd\u56e0\u7d20\u7684\u770b\u6cd5<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/header><!--\/post-header-->\n\n\n<div class=\"wp-block-columns grid-container collapse is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column grid-x grid-padding-x align-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group cell small-12 medium-11 large-8\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>\u5982\u4eca\u7684\u6d88\u8d39\u8005\u5e0c\u671b\u968f\u65f6\u968f\u5730\u90fd\u80fd\u83b7\u5f97\u6240\u9700\u7684\u4e00\u5207\u3002\u867d\u7136\u4ed6\u4eec\u4ecd\u7136\u6e34\u671b\u4f20\u7edf\u6e20\u9053\u3001\u8fdc\u7a0b\u6e20\u9053\u548c\u81ea\u52a9\u670d\u52a1\u6e20\u9053\u7684\u5e73\u8861\u7ec4\u5408\uff0c\u4f46\u4ed6\u4eec\u5bf9\u6e20\u9053\u7684\u504f\u597d\u6b63\u5728\u9010\u6e10\u51cf\u5f31\uff0c\u5e76\u4e14\u8d8a\u6765\u8d8a\u7cbe\u901a\u6280\u672f\u3002\u5728\u672c\u62a5\u544a\u4e2d\uff0c\u6211\u4eec\u5c06\u63a2\u8ba8\u54c1\u724c\u548c\u96f6\u552e\u5546\u5982\u4f55\u901a\u8fc7\u4e86\u89e3\u6d88\u8d39\u8005\u7684\u6280\u672f\u9700\u6c42\u548c\u504f\u597d\u800c\u83b7\u76ca\uff0c\u4ece\u800c\u6709\u673a\u4f1a\u901a\u8fc7\u878d\u5408\u7ebf\u4e0a\u7ebf\u4e0b\u4f53\u9a8c\u7684\u65b9\u5f0f\u4e3a\u53d7\u4f17\u521b\u9020\u4ef7\u503c\u3002<\/p>\n\n\n\n<p>\u5b8c\u6574\u7684\u724c\u7ec4\u53ef\u5728\u672c\u9884\u89c8\u9875\u9762\u5e95\u90e8\u4e0b\u8f7d\u3002 <a href=\"#h-download\">\u73b0\u5728\u5c31\u5e26\u6211\u53bb\u90a3\u91cc\uff01<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-consumer-adoption-of-technology-has-evolved-and-so-has-their-baseline-expectation\">\u6d88\u8d39\u8005\u5bf9\u6280\u672f\u7684\u63a5\u53d7\u7a0b\u5ea6\u4e0d\u65ad\u63d0\u9ad8\uff0c\u4ed6\u4eec\u7684\u57fa\u672c\u671f\u671b\u503c\u4e5f\u968f\u4e4b\u6539\u53d8\u3002<\/h3>\n\n\n\n<p>\u591a\u5e74\u6765\uff0c\u6211\u4eec\u4e00\u76f4\u5728\u7814\u7a76\u6d88\u8d39\u8005\u5bf9\u5e97\u5185\u6280\u672f\u7684\u8ba4\u77e5\u548c\u9700\u6c42\uff0c\u5e76\u89c1\u8bc1\u4e86\u8fd0\u8425\u6280\u672f\u548c\u4f53\u9a8c\u6280\u672f\u7684\u666e\u53ca\u8d8b\u52bf\u3002\u968f\u7740\u6d88\u8d39\u8005\u5728\u5e97\u5185\u4f7f\u7528\u5404\u79cd\u6280\u672f\u53d8\u5f97\u8d8a\u6765\u8d8a\u666e\u904d\uff0c\u4ed6\u4eec\u7684\u8ba4\u77e5\u4e5f\u5728\u4e0d\u65ad\u6f14\u53d8\u3002\u5e97\u5185\u589e\u5f3a\u73b0\u5b9e\u4f53\u9a8c\u6216\u8bb8\u770b\u8d77\u6765\u8da3\u5473\u5341\u8db3\u3001\u8eab\u4e34\u5176\u5883\uff0c\u4f46\u5b83\u771f\u7684\u6613\u4e8e\u4f7f\u7528\u548c\u64cd\u4f5c\u5417\uff1f\u81ea\u52a9\u7ed3\u8d26\u670d\u52a1\u770b\u4f3c\u53ef\u4ee5\u8282\u7701\u65f6\u95f4\uff0c\u4f46\u5b83\u771f\u7684\u50cf\u627f\u8bfa\u7684\u90a3\u6837\u6d41\u7545\u4fbf\u6377\u5417\uff1f\u6d88\u8d39\u8005\u5e0c\u671b\u54c1\u724c\u548c\u96f6\u552e\u5546\u5728\u5e97\u5185\u5e94\u7528\u7684\u6280\u672f\u80fd\u591f\u771f\u6b63\u4f53\u73b0\u5176\u7528\u5fc3\u548c\u76ee\u6807\uff0c\u5728\u6ee1\u8db3\u57fa\u672c\u9700\u6c42\u548c\u671f\u671b\u7684\u540c\u65f6\uff0c\u5e26\u6765\u5168\u65b0\u7684\u4f53\u9a8c\u3002<\/p>\n\n\n\n<p>\u5728\u6211\u4eec\u7684\u5168\u9762\u8c03\u67e5\u4e2d\uff0c\u6211\u4eec\u6df1\u5165\u7814\u7a76\u4e86\u6280\u672f\u53ef\u4ee5\u89e3\u51b3\u54ea\u4e9b\u95ee\u9898\uff0c\u5e76\u8003\u5bdf\u4e86\u6d88\u8d39\u8005\u5bf9\u6280\u672f\u6240\u5e26\u6765\u7684\u4ef7\u503c\u7684\u770b\u6cd5\uff0c\u4ee5\u53ca\u8fd9\u4e9b\u53d1\u73b0\u4e3a\u521b\u9020\u5e97\u5185\u4f53\u9a8c\u5e26\u6765\u7684\u673a\u9047\uff0c\u8fd9\u4e9b\u4f53\u9a8c\u65e2\u53ef\u4ee5\u5438\u5f15\u65b0\u6d88\u8d39\u8005\uff0c\u4e5f\u53ef\u4ee5\u4fdd\u6301\u73b0\u6709\u6d88\u8d39\u8005\u7684\u5fe0\u8bda\u5ea6\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2275\" height=\"1347\" src=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/12\/10203226\/landing-page-stats-edited-1-e1701801662493.jpg\" alt=\"\" class=\"wp-image-11219\" srcset=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/12\/10203226\/landing-page-stats-edited-1-e1701801662493.jpg 2275w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/12\/10203226\/landing-page-stats-edited-1-e1701801662493-800x474.jpg 800w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/12\/10203226\/landing-page-stats-edited-1-e1701801662493-1600x947.jpg 1600w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/12\/10203226\/landing-page-stats-edited-1-e1701801662493-768x455.jpg 768w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/12\/10203226\/landing-page-stats-edited-1-e1701801662493-1536x909.jpg 1536w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/12\/10203226\/landing-page-stats-edited-1-e1701801662493-2048x1213.jpg 2048w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/12\/10203226\/landing-page-stats-edited-1-e1701801662493-18x12.jpg 18w\" sizes=\"(max-width: 2275px) 100vw, 2275px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-key-takeaway\">\u8981\u70b9\u603b\u7ed3<\/h3>\n\n\n\n<p>\u4e3a\u4e86\u8ba9\u96f6\u552e\u5546\u548c\u54c1\u724c\u6253\u9020\u6210\u529f\u7684\u5e97\u5185\u6570\u5b57\u5316\u4f53\u9a8c\uff0c\u4ed6\u4eec\u9996\u5148\u5fc5\u987b\u4e86\u89e3\u53d7\u4f17\u6700\u770b\u91cd\u7684\u662f\u4ec0\u4e48\u3002\u5982\u4eca\u6d88\u8d39\u8005\u7684\u671f\u671b\u503c\u7a7a\u524d\u9ad8\u6da8\uff0c\u4ed6\u4eec\u65e2\u4e0d\u4e86\u89e3\u4e5f\u4e0d\u5173\u5fc3\u6280\u672f\u7684\u5c40\u9650\u6027\u3002\u5982\u679c\u4e00\u9879\u65e8\u5728\u63d0\u5347\u4f53\u9a8c\u7684\u6280\u672f\u6700\u7ec8\u6548\u679c\u4e0d\u4f73\uff0c\u96f6\u552e\u5546\u5c31\u6709\u53ef\u80fd\u5931\u53bb\u6d88\u8d39\u8005\u7684\u4fe1\u4efb\u548c\u5fe0\u8bda\u5ea6\u3002\u56e0\u6b64\uff0c\u5728\u5b9e\u65bd\u4e4b\u524d\uff0c\u54c1\u724c\u9700\u8981\u8fdb\u884c\u6218\u7565\u8bc4\u4f30\uff0c\u786e\u5b9a\u91cd\u70b9\u6295\u5165\u7684\u9886\u57df\u4ee5\u53ca\u5982\u4f55\u624d\u80fd\u6700\u597d\u5730\u5151\u73b0\u5176\u4ef7\u503c\u627f\u8bfa\u3002&nbsp;<\/p>\n\n\n\n<p>\u901a\u8fc7\u5236\u5b9a\u5177\u6709\u6218\u7565\u6027\u548c\u76ee\u7684\u6027\u7684\u6280\u672f\u6574\u5408\u51b3\u7b56\uff0c\u96f6\u552e\u5546\u53ef\u4ee5\u63d0\u4f9b\u53d8\u9769\u6027\u7684\u4f53\u9a8c\u3002\u4f46\u5982\u679c\u6ca1\u6709\u660e\u786e\u7684\u76ee\u6807\uff0c\u8fd9\u4e9b\u6574\u5408\u5c06\u5f92\u52b3\u65e0\u529f\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-interested-in-more-download-the-full-deck\">\u60f3\u4e86\u89e3\u66f4\u591a\uff1f\u4e0b\u8f7d\u5b8c\u6574\u7248\u5361\u7ec4\uff01<\/h3>\n\n\n<script type=\"text\/javascript\">var gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,initializeOnLoaded:function(o){gform.domLoaded&&gform.scriptsLoaded?o():!gform.domLoaded&&gform.scriptsLoaded?window.addEventListener(\"DOMContentLoaded\",o):document.addEventListener(\"gform_main_scripts_loaded\",o)},hooks:{action:{},filter:{}},addAction:function(o,n,r,t){gform.addHook(\"action\",o,n,r,t)},addFilter:function(o,n,r,t){gform.addHook(\"filter\",o,n,r,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,n){gform.removeHook(\"action\",o,n)},removeFilter:function(o,n,r){gform.removeHook(\"filter\",o,n,r)},addHook:function(o,n,r,t,i){null==gform.hooks[o][n]&&(gform.hooks[o][n]=[]);var e=gform.hooks[o][n];null==i&&(i=n+\"_\"+e.length),gform.hooks[o][n].push({tag:i,callable:r,priority:t=null==t?10:t})},doHook:function(n,o,r){var t;if(r=Array.prototype.slice.call(r,1),null!=gform.hooks[n][o]&&((o=gform.hooks[n][o]).sort(function(o,n){return o.priority-n.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==n?t.apply(null,r):r[0]=t.apply(null,r)})),\"filter\"==n)return r[0]},removeHook:function(o,n,t,i){var r;null!=gform.hooks[o][n]&&(r=(r=gform.hooks[o][n]).filter(function(o,n,r){return!!(null!=i&&i!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][n]=r)}});<\/script>\n                <div class='gf_browser_gecko gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_15' ><style>#gform_wrapper_15[data-form-index=\"0\"].gform-theme,[data-parent-form=\"15_0\"]{--gf-color-primary: #204ce5;--gf-color-primary-rgb: 32, 76, 229;--gf-color-primary-contrast: #fff;--gf-color-primary-contrast-rgb: 255, 255, 255;--gf-color-primary-darker: #001AB3;--gf-color-primary-lighter: #527EFF;--gf-color-secondary: #fff;--gf-color-secondary-rgb: 255, 255, 255;--gf-color-secondary-contrast: #112337;--gf-color-secondary-contrast-rgb: 17, 35, 55;--gf-color-secondary-darker: #F5F5F5;--gf-color-secondary-lighter: #FFFFFF;--gf-color-out-ctrl-light: rgba(17, 35, 55, 0.1);--gf-color-out-ctrl-light-rgb: 17, 35, 55;--gf-color-out-ctrl-light-darker: rgba(104, 110, 119, 0.35);--gf-color-out-ctrl-light-lighter: #F5F5F5;--gf-color-out-ctrl-dark: #585e6a;--gf-color-out-ctrl-dark-rgb: 88, 94, 106;--gf-color-out-ctrl-dark-darker: #112337;--gf-color-out-ctrl-dark-lighter: rgba(17, 35, 55, 0.65);--gf-color-in-ctrl: #fff;--gf-color-in-ctrl-rgb: 255, 255, 255;--gf-color-in-ctrl-contrast: #112337;--gf-color-in-ctrl-contrast-rgb: 17, 35, 55;--gf-color-in-ctrl-darker: #F5F5F5;--gf-color-in-ctrl-lighter: #FFFFFF;--gf-color-in-ctrl-primary: #204ce5;--gf-color-in-ctrl-primary-rgb: 32, 76, 229;--gf-color-in-ctrl-primary-contrast: #fff;--gf-color-in-ctrl-primary-contrast-rgb: 255, 255, 255;--gf-color-in-ctrl-primary-darker: #001AB3;--gf-color-in-ctrl-primary-lighter: #527EFF;--gf-color-in-ctrl-light: rgba(17, 35, 55, 0.1);--gf-color-in-ctrl-light-rgb: 17, 35, 55;--gf-color-in-ctrl-light-darker: rgba(104, 110, 119, 0.35);--gf-color-in-ctrl-light-lighter: #F5F5F5;--gf-color-in-ctrl-dark: #585e6a;--gf-color-in-ctrl-dark-rgb: 88, 94, 106;--gf-color-in-ctrl-dark-darker: #112337;--gf-color-in-ctrl-dark-lighter: rgba(17, 35, 55, 0.65);--gf-radius: 3px;--gf-font-size-secondary: 14px;--gf-font-size-tertiary: 13px;--gf-icon-ctrl-number: url(\"data:image\/svg+xml,%3Csvg width='8' height='14' viewBox='0 0 8 14' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M4 0C4.26522 5.96046e-08 4.51957 0.105357 4.70711 0.292893L7.70711 3.29289C8.09763 3.68342 8.09763 4.31658 7.70711 4.70711C7.31658 5.09763 6.68342 5.09763 6.29289 4.70711L4 2.41421L1.70711 4.70711C1.31658 5.09763 0.683417 5.09763 0.292893 4.70711C-0.0976311 4.31658 -0.097631 3.68342 0.292893 3.29289L3.29289 0.292893C3.48043 0.105357 3.73478 0 4 0ZM0.292893 9.29289C0.683417 8.90237 1.31658 8.90237 1.70711 9.29289L4 11.5858L6.29289 9.29289C6.68342 8.90237 7.31658 8.90237 7.70711 9.29289C8.09763 9.68342 8.09763 10.3166 7.70711 10.7071L4.70711 13.7071C4.31658 14.0976 3.68342 14.0976 3.29289 13.7071L0.292893 10.7071C-0.0976311 10.3166 -0.0976311 9.68342 0.292893 9.29289Z' fill='rgba(17, 35, 55, 0.65)'\/%3E%3C\/svg%3E\");--gf-icon-ctrl-select: url(\"data:image\/svg+xml,%3Csvg width='10' height='6' viewBox='0 0 10 6' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M0.292893 0.292893C0.683417 -0.097631 1.31658 -0.097631 1.70711 0.292893L5 3.58579L8.29289 0.292893C8.68342 -0.0976311 9.31658 -0.0976311 9.70711 0.292893C10.0976 0.683417 10.0976 1.31658 9.70711 1.70711L5.70711 5.70711C5.31658 6.09763 4.68342 6.09763 4.29289 5.70711L0.292893 1.70711C-0.0976311 1.31658 -0.0976311 0.683418 0.292893 0.292893Z' fill='rgba(17, 35, 55, 0.65)'\/%3E%3C\/svg%3E\");--gf-icon-ctrl-search: url(\"data:image\/svg+xml,%3Csvg version='1.1' xmlns='http:\/\/www.w3.org\/2000\/svg' width='640' height='640'%3E%3Cpath d='M256 128c-70.692 0-128 57.308-128 128 0 70.691 57.308 128 128 128 70.691 0 128-57.309 128-128 0-70.692-57.309-128-128-128zM64 256c0-106.039 85.961-192 192-192s192 85.961 192 192c0 41.466-13.146 79.863-35.498 111.248l154.125 154.125c12.496 12.496 12.496 32.758 0 45.254s-32.758 12.496-45.254 0L367.248 412.502C335.862 434.854 297.467 448 256 448c-106.039 0-192-85.962-192-192z' fill='rgba(17, 35, 55, 0.65)'\/%3E%3C\/svg%3E\");--gf-label-space-y-secondary: var(--gf-label-space-y-md-secondary);--gf-ctrl-border-color: #686e77;--gf-ctrl-size: var(--gf-ctrl-size-md);--gf-ctrl-label-color-primary: #112337;--gf-ctrl-label-color-secondary: #112337;--gf-ctrl-choice-size: var(--gf-ctrl-choice-size-md);--gf-ctrl-checkbox-check-size: var(--gf-ctrl-checkbox-check-size-md);--gf-ctrl-radio-check-size: var(--gf-ctrl-radio-check-size-md);--gf-ctrl-btn-font-size: var(--gf-ctrl-btn-font-size-md);--gf-ctrl-btn-padding-x: var(--gf-ctrl-btn-padding-x-md);--gf-ctrl-btn-size: var(--gf-ctrl-btn-size-md);--gf-ctrl-btn-border-color-secondary: #686e77;--gf-ctrl-file-btn-bg-color-hover: #EBEBEB;--gf-field-pg-steps-number-color: rgba(17, 35, 55, 0.8);}<\/style><form method='post' enctype='multipart\/form-data'  id='gform_15'  action='\/zh\/wp-json\/wp\/v2\/posts\/11217' data-formid='15' novalidate data-trp-original-action=\"\/zh\/wp-json\/wp\/v2\/posts\/11217\"><div class='gf_invisible ginput_recaptchav3' data-sitekey='6LeJcjshAAAAANg5iQWfkRiauFJ-hiQbkI0CViN6' data-tabindex='0'><input id=\"input_06f9e068e05045b021bed8ba6940f358\" class=\"gfield_recaptcha_response\" type=\"hidden\" name=\"input_06f9e068e05045b021bed8ba6940f358\" value=\"\"\/><\/div>\n                        <div class='gform-body gform_body'><ul id='gform_fields_15' class='gform_fields top_label form_sublabel_below description_below'><li id=\"field_15_4\" class=\"gfield gfield--type-name field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_15_4\" ><label class='gfield_label gform-field-label gfield_label_before_complex' >\u4f60\u7684\u540d\u5b57<\/label><div class='ginput_complex ginput_container ginput_container--name no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name gform-grid-row' id='input_15_4'>\n                            \n                            <span id='input_15_4_3_container' class='name_first gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_4.3' id='input_15_4_3' value=''   aria-required='false'     \/>\n                                                    <label for='input_15_4_3' class='gform-field-label gform-field-label--type-sub'>\u7b2c\u4e00\u9875<\/label>\n                                                <\/span>\n                            \n                            <span id='input_15_4_6_container' class='name_last gform-grid-col gform-grid-col--size-auto' >\n                                                    <input type='text' name='input_4.6' id='input_15_4_6' value=''   aria-required='false'     \/>\n                                                    <label for='input_15_4_6' class='gform-field-label gform-field-label--type-sub'>\u540e\u4e00\u9875<\/label>\n                                                <\/span>\n                            \n                        <\/div><\/li><li id=\"field_15_2\" class=\"gfield gfield--type-email field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_15_2\" ><label class='gfield_label gform-field-label' for='input_15_2'>\u60a8\u7684\u7535\u5b50\u90ae\u4ef6<\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_2' id='input_15_2' type='email' value='' class='large'     aria-invalid=\"false\"  \/>\n                        <\/div><\/li><li id=\"field_15_3\" class=\"gfield gfield--type-text field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_15_3\" ><label class='gfield_label gform-field-label' for='input_15_3'>\u516c\u53f8\u540d\u79f0<\/label><div class='ginput_container ginput_container_text'><input name='input_3' id='input_15_3' type='text' value='' class='large'      aria-invalid=\"false\"   \/> <\/div><\/li><\/ul><\/div>\n        <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_15' class='gform_button button' value='\u63d0\u4ea4'  onclick='if(window[\"gf_submitting_15\"]){return false;}  if( !jQuery(\"#gform_15\")[0].checkValidity || jQuery(\"#gform_15\")[0].checkValidity()){window[\"gf_submitting_15\"]=true;}  ' onkeypress='if( event.keyCode == 13 ){ if(window[\"gf_submitting_15\"]){return false;} if( !jQuery(\"#gform_15\")[0].checkValidity || jQuery(\"#gform_15\")[0].checkValidity()){window[\"gf_submitting_15\"]=true;}  jQuery(\"#gform_15\").trigger(\"submit\",[true]); }' \/> \n            <input type='hidden' class='gform_hidden' name='is_submit_15' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='15' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_15' value='WyJbXSIsImVlNmYzYjUzOTRjZDA3YmIxMjcyNTgzMjkxNzUyYzQ0Il0=' \/>\n            <input type='hidden' class='gform_hidden' name='gform_target_page_number_15' id='gform_target_page_number_15' value='0' \/>\n            <input type='hidden' class='gform_hidden' name='gform_source_page_number_15' id='gform_source_page_number_15' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <input type=\"hidden\" name=\"trp-form-language\" value=\"zh\"\/><\/form>\n                        <\/div><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n gform.initializeOnLoaded( function() {gformInitSpinner( 15, 'https:\/\/mg2.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery('#gform_ajax_frame_15').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_15');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_15').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_15').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_15').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_15').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/  }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_15').val();gformInitSpinner( 15, 'https:\/\/mg2.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [15, current_page]);window['gf_submitting_15'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}setTimeout(function(){jQuery('#gform_wrapper_15').replaceWith(confirmation_content);jQuery(document).trigger('gform_confirmation_loaded', [15]);window['gf_submitting_15'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_15').text());}, 50);}else{jQuery('#gform_15').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger('gform_post_render', [15, current_page]);gform.utils.trigger({ event: 'gform\/postRender', native: false, data: { formId: 15, currentPage: current_page } });} );} ); \n\/* ]]> *\/\n<\/script>\n<\/div><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Today\u2019s customers want everything, everywhere, and all the time. And, while they still desire a balanced mix of traditional, remote, and self-service channels, they are becoming channel agnostic and increasingly tech savvy. In this report, we examine how brands and retailers can benefit from understanding their consumers\u2019 technology needs and preferences, giving them the opportunity [&hellip;]<\/p>","protected":false},"author":1,"featured_media":11218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[2907],"tags":[],"markets":[261],"market_sectors":[],"location":[],"class_list":["post-11217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-insights","markets-consumer-experiences"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v21.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>In-store Tech: Delivering Value or Falling Flat? Consumers Have Thoughts on What Drives Impact - MG2<\/title>\n<meta name=\"description\" content=\"Leverage in-store technology to build a phygital experience and maximize consumer engagement. Understand how customers perceive in-store tech with this report from our full deck.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mg2.com\/zh\/latest\/in-store-tech-delivering-value-or-falling-flat-consumers-have-thoughts-on-what-drives-impact\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In-store Tech: Delivering Value or Falling Flat? Consumers Have Thoughts on What Drives Impact\" \/>\n<meta property=\"og:description\" content=\"Leverage in-store technology to build a phygital experience and maximize consumer engagement. Understand how customers perceive in-store tech with this report from our full deck.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mg2.com\/zh\/latest\/in-store-tech-delivering-value-or-falling-flat-consumers-have-thoughts-on-what-drives-impact\/\" \/>\n<meta property=\"og:site_name\" content=\"MG2\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MG2corporation\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-02T01:09:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-16T21:54:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/12\/10195650\/craig-lovelidge-AcZGVHuTTJM-unsplash-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ryan Lascano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mg2_design\" \/>\n<meta name=\"twitter:site\" content=\"@mg2_design\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ryan Lascano\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mg2.com\/latest\/in-store-tech-delivering-value-or-falling-flat-consumers-have-thoughts-on-what-drives-impact\/\",\"url\":\"https:\/\/mg2.com\/latest\/in-store-tech-delivering-value-or-falling-flat-consumers-have-thoughts-on-what-drives-impact\/\",\"name\":\"In-store Tech: Delivering Value or Falling Flat? Consumers Have Thoughts on What Drives Impact - MG2\",\"isPartOf\":{\"@id\":\"https:\/\/mg2.com\/#website\"},\"datePublished\":\"2023-11-02T01:09:23+00:00\",\"dateModified\":\"2024-01-16T21:54:24+00:00\",\"author\":{\"@id\":\"https:\/\/mg2.com\/#\/schema\/person\/480baac79a0ba4d7ca01aec78e6e45ed\"},\"description\":\"Leverage in-store technology to build a phygital experience and maximize consumer engagement. Understand how customers perceive in-store tech with this report from our full deck.\",\"breadcrumb\":{\"@id\":\"https:\/\/mg2.com\/latest\/in-store-tech-delivering-value-or-falling-flat-consumers-have-thoughts-on-what-drives-impact\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mg2.com\/latest\/in-store-tech-delivering-value-or-falling-flat-consumers-have-thoughts-on-what-drives-impact\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mg2.com\/latest\/in-store-tech-delivering-value-or-falling-flat-consumers-have-thoughts-on-what-drives-impact\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mg2.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"In-store Tech: Delivering Value or Falling Flat? Consumers Have Thoughts on What Drives Impact\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mg2.com\/#website\",\"url\":\"https:\/\/mg2.com\/\",\"name\":\"MG2\",\"description\":\"Design leadership and delivery excellence\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mg2.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/mg2.com\/#\/schema\/person\/480baac79a0ba4d7ca01aec78e6e45ed\",\"name\":\"Ryan Lascano\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/mg2.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/98cd4c21a3e7f0a025d6abe32cdb62a6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/98cd4c21a3e7f0a025d6abe32cdb62a6?s=96&d=mm&r=g\",\"caption\":\"Ryan Lascano\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"In-store Tech: Delivering Value or Falling Flat? Consumers Have Thoughts on What Drives Impact - MG2","description":"Leverage in-store technology to build a phygital experience and maximize consumer engagement. Understand how customers perceive in-store tech with this report from our full deck.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mg2.com\/zh\/latest\/in-store-tech-delivering-value-or-falling-flat-consumers-have-thoughts-on-what-drives-impact\/","og_locale":"zh_CN","og_type":"article","og_title":"In-store Tech: Delivering Value or Falling Flat? Consumers Have Thoughts on What Drives Impact","og_description":"Leverage in-store technology to build a phygital experience and maximize consumer engagement. Understand how customers perceive in-store tech with this report from our full deck.","og_url":"https:\/\/mg2.com\/zh\/latest\/in-store-tech-delivering-value-or-falling-flat-consumers-have-thoughts-on-what-drives-impact\/","og_site_name":"MG2","article_publisher":"https:\/\/www.facebook.com\/MG2corporation","article_published_time":"2023-11-02T01:09:23+00:00","article_modified_time":"2024-01-16T21:54:24+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/12\/10195650\/craig-lovelidge-AcZGVHuTTJM-unsplash-scaled-1.jpg","type":"image\/jpeg"}],"author":"Ryan Lascano","twitter_card":"summary_large_image","twitter_creator":"@mg2_design","twitter_site":"@mg2_design","twitter_misc":{"\u4f5c\u8005":"Ryan Lascano","\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"2 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mg2.com\/latest\/in-store-tech-delivering-value-or-falling-flat-consumers-have-thoughts-on-what-drives-impact\/","url":"https:\/\/mg2.com\/latest\/in-store-tech-delivering-value-or-falling-flat-consumers-have-thoughts-on-what-drives-impact\/","name":"In-store Tech: Delivering Value or Falling Flat? Consumers Have Thoughts on What Drives Impact - MG2","isPartOf":{"@id":"https:\/\/mg2.com\/#website"},"datePublished":"2023-11-02T01:09:23+00:00","dateModified":"2024-01-16T21:54:24+00:00","author":{"@id":"https:\/\/mg2.com\/#\/schema\/person\/480baac79a0ba4d7ca01aec78e6e45ed"},"description":"Leverage in-store technology to build a phygital experience and maximize consumer engagement. Understand how customers perceive in-store tech with this report from our full deck.","breadcrumb":{"@id":"https:\/\/mg2.com\/latest\/in-store-tech-delivering-value-or-falling-flat-consumers-have-thoughts-on-what-drives-impact\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mg2.com\/latest\/in-store-tech-delivering-value-or-falling-flat-consumers-have-thoughts-on-what-drives-impact\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mg2.com\/latest\/in-store-tech-delivering-value-or-falling-flat-consumers-have-thoughts-on-what-drives-impact\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mg2.com\/"},{"@type":"ListItem","position":2,"name":"In-store Tech: Delivering Value or Falling Flat? Consumers Have Thoughts on What Drives Impact"}]},{"@type":"WebSite","@id":"https:\/\/mg2.com\/#website","url":"https:\/\/mg2.com\/","name":"MG2","description":"Design leadership and delivery excellence","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mg2.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"zh-Hans"},{"@type":"Person","@id":"https:\/\/mg2.com\/#\/schema\/person\/480baac79a0ba4d7ca01aec78e6e45ed","name":"Ryan Lascano","image":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/mg2.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/98cd4c21a3e7f0a025d6abe32cdb62a6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/98cd4c21a3e7f0a025d6abe32cdb62a6?s=96&d=mm&r=g","caption":"Ryan Lascano"}}]}},"uagb_featured_image_src":{"full":["https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/12\/10195650\/craig-lovelidge-AcZGVHuTTJM-unsplash-scaled-1.jpg",2560,1707,false],"thumbnail":["https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/12\/10195650\/craig-lovelidge-AcZGVHuTTJM-unsplash-scaled-1-600x600.jpg",600,600,true],"medium":["https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/12\/10195650\/craig-lovelidge-AcZGVHuTTJM-unsplash-scaled-1-800x533.jpg",800,533,true],"medium_large":["https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/12\/10195650\/craig-lovelidge-AcZGVHuTTJM-unsplash-scaled-1-768x512.jpg",768,512,true],"large":["https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/12\/10195650\/craig-lovelidge-AcZGVHuTTJM-unsplash-scaled-1-1600x1067.jpg",1600,1067,true],"1536x1536":["https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/12\/10195650\/craig-lovelidge-AcZGVHuTTJM-unsplash-scaled-1-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/12\/10195650\/craig-lovelidge-AcZGVHuTTJM-unsplash-scaled-1-2048x1366.jpg",2048,1366,true],"trp-custom-language-flag":["https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/12\/10195650\/craig-lovelidge-AcZGVHuTTJM-unsplash-scaled-1-18x12.jpg",18,12,true]},"uagb_author_info":{"display_name":"Ryan Lascano","author_link":"https:\/\/mg2.com\/zh\/latest\/author\/ryan\/"},"uagb_comment_info":0,"uagb_excerpt":"Today\u2019s customers want everything, everywhere, and all the time. And, while they still desire a balanced mix of traditional, remote, and self-service channels, they are becoming channel agnostic and increasingly tech savvy. In this report, we examine how brands and retailers can benefit from understanding their consumers\u2019 technology needs and preferences, giving them the opportunity&hellip;","_links":{"self":[{"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/posts\/11217"}],"collection":[{"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/comments?post=11217"}],"version-history":[{"count":0,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/posts\/11217\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/media\/11218"}],"wp:attachment":[{"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/media?parent=11217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/categories?post=11217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/tags?post=11217"},{"taxonomy":"markets","embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/markets?post=11217"},{"taxonomy":"market_sectors","embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/market_sectors?post=11217"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/location?post=11217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}