{"id":11998,"date":"2024-04-03T15:40:35","date_gmt":"2024-04-03T22:40:35","guid":{"rendered":"https:\/\/mg2.com\/?p=11998"},"modified":"2024-04-04T15:48:27","modified_gmt":"2024-04-04T22:48:27","slug":"creating-immersive-retail-experiences-at-sxsw-whats-the-future-of-brand-engagement","status":"publish","type":"post","link":"https:\/\/mg2.com\/zh\/latest\/creating-immersive-retail-experiences-at-sxsw-whats-the-future-of-brand-engagement\/","title":{"rendered":"\u5728 SXSW \u4e0a\u6253\u9020\u6c89\u6d78\u5f0f\u96f6\u552e\u4f53\u9a8c\uff1a\u54c1\u724c\u53c2\u4e0e\u7684\u672a\u6765\u662f\u4ec0\u4e48\uff1f"},"content":{"rendered":"
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\u5a92\u4f53\u62a5\u9053<\/a><\/div>\n\n

\u5728 SXSW \u4e0a\u6253\u9020\u6c89\u6d78\u5f0f\u96f6\u552e\u4f53\u9a8c\uff1a\u54c1\u724c\u53c2\u4e0e\u7684\u672a\u6765\u662f\u4ec0\u4e48\uff1f<\/h1>\n\n
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How can brands leverage theater-driven design to create immersive retail experiences that resonate with\u00a0consumers?\u00a0Melissa Gonzalez, Principal and Shareholder at\u00a0MG2 Design\u00a0and the host of\u00a0Retail Refined<\/a>, has illuminated this topic at\u00a0SXSW\u00a0(South by Southwest) 2024, highlighting the significance of engaging consumers through multiple touchpoints.<\/p>\n\n\n\n

\u201cWhat do you stand for? Why do you deserve my money? It was great to see so many of those themes and topics really bubble up to the top of conversations,\u201d Gonzalez said, emphasizing the need for brands to craft compelling, personalized narratives that capture the consumer\u2019s imagination and foster a connection<\/p>\n\n\n\n

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Read more on MarketScale<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

How can brands leverage theater-driven design to create immersive retail experiences that resonate with\u00a0consumers?\u00a0Melissa Gonzalez, Principal and Shareholder at\u00a0MG2 Design\u00a0and the host of\u00a0Retail Refined, has illuminated this topic at\u00a0SXSW\u00a0(South by Southwest) 2024, highlighting the significance of engaging consumers through multiple touchpoints. \u201cWhat do you stand for? Why do you deserve my money? It was great […]<\/p>","protected":false},"author":37,"featured_media":11999,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[2789],"tags":[2896,2967,2897],"markets":[261],"market_sectors":[],"location":[2795],"class_list":["post-11998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-coverage","tag-enr","tag-mg2-advisory","tag-top-architects","markets-consumer-experiences","location-nyc"],"acf":[],"yoast_head":"\nCreating Immersive Retail Experiences at SXSW: What\u2019s the Future of Brand Engagement? - Insights - MG2<\/title>\n<meta name=\"description\" content=\"How can brands leverage theater-driven design to create immersive retail experiences that resonate with\u00a0consumers?\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketscale.com\/industries\/retail\/immersive-retail-experiences-sxsw\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating Immersive Retail Experiences at SXSW: What\u2019s the Future of Brand Engagement?\" \/>\n<meta property=\"og:description\" content=\"How can brands leverage theater-driven design to create immersive retail experiences that resonate with\u00a0consumers?\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketscale.com\/industries\/retail\/immersive-retail-experiences-sxsw\/\" \/>\n<meta property=\"og:site_name\" content=\"MG2\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MG2corporation\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-03T22:40:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-04T22:48:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2024\/04\/04154248\/EV_240326_SXSW_2024_Melissa_and_Nicole_N25_webfull.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jackie Kennedy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mg2_design\" \/>\n<meta name=\"twitter:site\" content=\"@mg2_design\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jackie Kennedy\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mg2.com\/latest\/creating-immersive-retail-experiences-at-sxsw-whats-the-future-of-brand-engagement\/\",\"url\":\"https:\/\/marketscale.com\/industries\/retail\/immersive-retail-experiences-sxsw\/\",\"name\":\"Creating Immersive Retail Experiences at SXSW: What\u2019s the Future of Brand Engagement? 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Why do you deserve my money? It was great…","_links":{"self":[{"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/posts\/11998"}],"collection":[{"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/comments?post=11998"}],"version-history":[{"count":0,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/posts\/11998\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/media\/11999"}],"wp:attachment":[{"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/media?parent=11998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/categories?post=11998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/tags?post=11998"},{"taxonomy":"markets","embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/markets?post=11998"},{"taxonomy":"market_sectors","embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/market_sectors?post=11998"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/location?post=11998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}