{"id":13063,"date":"2024-11-06T15:27:41","date_gmt":"2024-11-06T22:27:41","guid":{"rendered":"https:\/\/mg2.com\/?p=13063"},"modified":"2024-12-09T15:27:50","modified_gmt":"2024-12-09T22:27:50","slug":"theyre-spending-their-money-elsewhere-brands-are-more-cautious-about-holiday-pop-ups-this-year","status":"publish","type":"post","link":"https:\/\/mg2.com\/zh\/latest\/theyre-spending-their-money-elsewhere-brands-are-more-cautious-about-holiday-pop-ups-this-year\/","title":{"rendered":"\u2018They\u2019re spending their money elsewhere\u2019: Brands are more cautious about holiday pop-ups this year"},"content":{"rendered":"
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\u5a92\u4f53\u62a5\u9053<\/a><\/div>\n\n

\u2018They\u2019re spending their money elsewhere\u2019: Brands are more cautious about holiday pop-ups this year<\/h1>\n\n
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With more customers focused on value and scarcer real estate, brands and retailers are rethinking their holiday pop-up strategies<\/a>.<\/p>\n\n\n\n

Melissa Gonz<\/a>alez<\/a>, principal of Seattle-based architecture and design firm MG2, said she has also noticed fewer brands pursuing pop-ups. For the ones that do, the companies are focused on really getting the best bang for their buck.<\/p>\n\n\n\n

\u201cFor brands that are targeting holiday pop-ups, it\u2019s just really important \u2014 probably even more so than other times of the year \u2014 that they\u2019re really understanding the unique value proposition because it is such a competitive time,\u201d Gonzalez said. \u201cThe consumer\u2019s mindset is so much more around holiday deals, and there\u2019s already brands that they know and have relationships with, so what are you going to do to entice with something special, something unique?\u201d<\/p>\n\n\n\n

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Read more at Modern Retail<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

With more customers focused on value and scarcer real estate, brands and retailers are rethinking their holiday pop-up strategies. Melissa Gonzalez, principal of Seattle-based architecture and design firm MG2, said she has also noticed fewer brands pursuing pop-ups. For the ones that do, the companies are focused on really getting the best bang for their […]<\/p>","protected":false},"author":37,"featured_media":13065,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[2789],"tags":[],"markets":[261,2992],"market_sectors":[275],"location":[2795],"class_list":["post-13063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-coverage","markets-consumer-experiences","markets-mg2-advisory","market_sectors-specialty-retail","location-nyc"],"acf":[],"yoast_head":"\n\u2018They\u2019re spending their money elsewhere\u2019: Brands are more cautious about holiday pop-ups this year - Insights - MG2<\/title>\n<meta name=\"description\" content=\"Melissa Gonzalez said she has also noticed fewer brands pursuing pop-ups. 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