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With more customers focused on value and scarcer real estate, brands and retailers are rethinking their holiday pop-up strategies. Melissa Gonzalez, principal of Seattle-based architecture and design firm MG2, said she has also noticed fewer brands pursuing pop-ups. For the ones that do, the companies are focused on really getting the best bang for their […]<\/p>","protected":false},"author":37,"featured_media":13065,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[2789],"tags":[],"markets":[261,2992],"market_sectors":[275],"location":[2795],"class_list":["post-13063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-coverage","markets-consumer-experiences","markets-mg2-advisory","market_sectors-specialty-retail","location-nyc"],"acf":[],"yoast_head":"\n\u2018They\u2019re spending their money elsewhere\u2019: Brands are more cautious about holiday pop-ups this year - Insights - MG2<\/title>\n<meta name=\"description\" content=\"Melissa Gonzalez said she has also noticed fewer brands pursuing pop-ups. 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