{"id":13179,"date":"2025-03-10T16:35:32","date_gmt":"2025-03-10T23:35:32","guid":{"rendered":"https:\/\/mg2.com\/?p=13179"},"modified":"2025-03-10T16:47:11","modified_gmt":"2025-03-10T23:47:11","slug":"the-experience-equation-how-qsr-and-fast-casual-can-redefine-dining","status":"publish","type":"post","link":"https:\/\/mg2.com\/zh\/latest\/the-experience-equation-how-qsr-and-fast-casual-can-redefine-dining\/","title":{"rendered":"\u4f53\u9a8c\u65b9\u7a0b\u5f0f\uff1a\u5feb\u9910\u548c\u4f11\u95f2\u5feb\u9910\u5982\u4f55\u91cd\u65b0\u5b9a\u4e49\u9910\u996e"},"content":{"rendered":"<header class=\"post-header block-header block-header-hero margin\">\n\t\t\t<div class=\"header-background image\" style=\"background-image:url(https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/04141842\/16_5205_01_White_Castle_Columbus_OH_N3_webfull.jpg);\"><\/div>\n\t\t\n\t<div class=\"header-overlay black\">\n\t\t<div class=\"grid-container\">\n\t\t\t<div class=\"grid-x grid-padding-x align-center align-middle\">\n\t\t\t\t<div class=\"cell small-10 medium-10\">\n\t\t\t\t\t<h6 class=\"eyebrow\">\u7814\u7a76\u4e0e\u6d1e\u5bdf \u2013 2025\u5e743\u6708<\/h6>\n\t\t\t\t\t<div class=\"header-content gotham\">\n\t\t\t\t\t\t<h1>\u4f53\u9a8c\u65b9\u7a0b\u5f0f\uff1a\u5feb\u9910\u548c\u4f11\u95f2\u5feb\u9910\u5982\u4f55\u91cd\u65b0\u5b9a\u4e49\u9910\u996e<\/h1>\n<h2>\u878d\u5408\u901f\u5ea6\u3001\u8bbe\u8ba1\u548c\u521b\u65b0\uff0c\u5efa\u7acb\u5ba2\u6237\u5fe0\u8bda\u5ea6<\/h2>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/header><!--\/post-header-->\n\n\n<div class=\"wp-block-columns grid-container collapse is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column grid-x grid-padding-x align-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group cell small-12 medium-11 large-8\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>\u6d88\u8d39\u8005\u5bf9\u5feb\u9910\u548c\u4f11\u95f2\u5feb\u9910\u7684\u671f\u671b\u5df2\u4e0d\u518d\u5c40\u9650\u4e8e\u901f\u5ea6\u548c\u4ef7\u683c\u3002\u5982\u4eca\uff0c\u98df\u5ba2\u8ffd\u6c42\u7684\u662f\u6c89\u6d78\u5f0f\u7684\u54c1\u724c\u4f53\u9a8c\uff0c\u8fd9\u79cd\u4f53\u9a8c\u878d\u5408\u4e86\u4e2a\u6027\u5316\u3001\u9ad8\u6548\u548c\u793e\u7fa4\u611f\u3002\u4e3a\u4e86\u4fdd\u6301\u7ade\u4e89\u529b\uff0c\u5feb\u9910\u548c\u4f11\u95f2\u5feb\u9910\u54c1\u724c\u5fc5\u987b\u91cd\u65b0\u6784\u60f3\u5176\u7a7a\u95f4\uff0c\u4f7f\u5176\u6210\u4e3a\u6709\u610f\u4e49\u4e92\u52a8\u7684\u4e2d\u5fc3\uff0c\u4ece\u800c\u57f9\u517b\u987e\u5ba2\u5fe0\u8bda\u5ea6\u5e76\u63d0\u5347\u54c1\u724c\u5f62\u8c61\u3002\u867d\u7136\u6570\u5b57\u5316\u70b9\u9910\u548c\u7cbe\u7b80\u8fd0\u8425\u7b49\u8fdb\u6b65\u63d0\u5347\u4e86\u4fbf\u5229\u6027\uff0c\u4f46\u66f4\u6df1\u5c42\u6b21\u7684\u673a\u9047\u5728\u4e8e\u8bbe\u8ba1\u80fd\u591f\u65e0\u7f1d\u878d\u5408\u901f\u5ea6\u3001\u771f\u5b9e\u6027\u548c\u73b0\u4ee3\u611f\u7684\u7528\u9910\u73af\u5883\u3002\u6211\u4eec\u7684\u8c03\u67e5\u65e8\u5728\u63a2\u7d22\u80fd\u591f\u91cd\u65b0\u5b9a\u4e49\u5feb\u9910\u548c\u4f11\u95f2\u5feb\u9910\u7684\u521b\u65b0\u7b56\u7565\uff0c\u6253\u9020\u4ee4\u4eba\u96be\u5fd8\u7684\u54c1\u724c\u4f53\u9a8c\uff0c\u4ece\u800c\u5728\u672a\u6765\u6570\u5e74\u5185\u6301\u7eed\u5438\u5f15\u6d88\u8d39\u8005\u3002<\/p>\n\n\n\n<p>\u5b8c\u6574\u62a5\u544a\u53ef\u5728\u672c\u9875\u5e95\u90e8\u4e0b\u8f7d\u3002 <a href=\"#h-interested-in-more-download-the-full-report\">\u73b0\u5728\u5c31\u5e26\u6211\u53bb\u90a3\u91cc\uff01<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-we-learned\">\u6211\u4eec\u5b66\u5230\u4e86\u4ec0\u4e48<\/h3>\n\n\n\n<p>\u6839\u636e\u6211\u4eec\u7684\u7814\u7a76\uff0c\u53d7\u8bbf\u8005\u5206\u4eab\u4e86\u4ee5\u4e0b\u5173\u4e8e\u4ed6\u4eec\u5bf9\u5feb\u9910\u5e97\u548c\u4f11\u95f2\u5feb\u9910\u5e97\u7528\u9910\u73af\u5883\u7684\u4f53\u9a8c\u548c\u671f\u671b\u7684\u5173\u952e\u89c1\u89e3\uff0c\u4ee5\u53ca\u54ea\u4e9b\u670d\u52a1\u548c\u5347\u7ea7\u529f\u80fd\u80fd\u591f\u5e26\u6765\u6700\u5927\u7684\u4ef7\u503c\u548c\u66f4\u9ad8\u7684\u6d88\u8d39\u8005\u6ee1\u610f\u5ea6\uff1a<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer cell\"><\/div>\n\n\n\n<div class=\"wp-block-columns cell small-12 medium-11 large-8 is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/04144045\/qsr-icon-01.svg\" alt=\"\" class=\"wp-image-13181\" style=\"object-fit:cover\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:85%\">\n<h5 class=\"wp-block-heading\" id=\"h-sensorial-details\">\u611f\u5b98\u7ec6\u8282<\/h5>\n\n\n\n<p><strong>\u8fd1 60%<\/strong>&nbsp;\u6240\u6709\u53d7\u8bbf\u8005\u5747\u8868\u793a\uff0c\u6e29\u6696\u5b9c\u4eba\u7684\u706f\u5149\u6216\u6574\u4f53\u6c1b\u56f4\u6709\u52a9\u4e8e\u8425\u9020\u8212\u9002\u7684\u73af\u5883\u3002 <mark style=\"background-color:#d2e3ee\" class=\"has-inline-color\">\u8212\u9002\u611f\u548c\u96be\u5fd8\u611f<\/mark><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer cell\"><\/div>\n\n\n\n<div class=\"wp-block-columns cell small-12 medium-11 large-8 is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/04144046\/qsr-icon-02.svg\" alt=\"\" class=\"wp-image-13182\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:85%\">\n<h5 class=\"wp-block-heading\" id=\"h-premium-features\">\u9ad8\u7ea7\u529f\u80fd<\/h5>\n\n\n\n<p><strong>1\/2<\/strong>&nbsp;\u53d7\u8bbf\u8005\u5e0c\u671b\u53a8\u623f\u91c7\u7528\u5f00\u653e\u5f0f\u8bbe\u8ba1\uff0c\u98df\u7269\u51c6\u5907\u533a\u4e00\u76ee\u4e86\u7136\uff0c\u5e76\u8865\u5145\u8bf4\u2026\u2026 <mark style=\"background-color:#d2e3ee\" class=\"has-inline-color\">\u620f\u5267\u5143\u7d20\u548c\u81ea\u4fe1<\/mark> \u5c31\u98df\u7269\u7684\u6e05\u6d01\u5ea6\u548c\u65b0\u9c9c\u5ea6\u800c\u8a00<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer cell\"><\/div>\n\n\n\n<div class=\"wp-block-columns cell small-12 medium-11 large-8 is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/04144047\/qsr-icon-03.svg\" alt=\"\" class=\"wp-image-13183\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:85%\">\n<h5 class=\"wp-block-heading\" id=\"h-supportive-technology\">\u8f85\u52a9\u6280\u672f<\/h5>\n\n\n\n<p><strong>\u63a5\u8fd1 55%<\/strong>&nbsp;\u6240\u6709\u53d7\u8bbf\u8005\u90fd\u8ba4\u4e3a\uff0c\u7528\u4e8e\u6570\u5b57\u4f1a\u5458\u8ba1\u5212\u548c\u9884\u8d2d\/\u9884\u4ed8\u529f\u80fd\u7684\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u5e76\u5217\u7b2c\u4e00\u3002 <mark style=\"background-color:#d2e3ee\" class=\"has-inline-color\">\u80fd\u591f\u521b\u9020\u4ef7\u503c\u7684\u6280\u672f<\/mark><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer cell\"><\/div>\n\n\n\n<div class=\"wp-block-columns cell small-12 medium-11 large-8 is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/04144048\/qsr-icon-04.svg\" alt=\"\" class=\"wp-image-13184\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:85%\">\n<h5 class=\"wp-block-heading\" id=\"h-innovative-formats\">\u521b\u65b0\u5f62\u5f0f<\/h5>\n\n\n\n<p><strong>\u5927\u7ea6 80%<\/strong>&nbsp;\u6240\u6709\u53d7\u8bbf\u8005\u4e2d\uff0c\u6709\u76f8\u5f53\u4e00\u90e8\u5206\u4eba\u5bf9\u4f53\u9a8c\u79fb\u52a8\u53a8\u623f\u6216\u9910\u8f66\uff0c\u4ee5\u53ca\u5177\u6709\u7279\u8272\u7684\u4f53\u9a8c\u5f0f\u53a8\u623f\u611f\u5174\u8da3\u3002 <mark style=\"background-color:#d2e3ee\" class=\"has-inline-color\">\u6c89\u6d78\u5f0f\u54c1\u724c\u73af\u5883\u548c\u4e3b\u9898\u88c5\u9970<\/mark><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer cell\"><\/div>\n\n\n\n<div class=\"wp-block-columns cell small-12 medium-11 large-8 is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/04144049\/qsr-icon-05.svg\" alt=\"\" class=\"wp-image-13185\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:85%\">\n<h5 class=\"wp-block-heading\" id=\"h-personalized-offerings\">\u4e2a\u6027\u5316\u670d\u52a1<\/h5>\n\n\n\n<p><strong>\u8d85\u8fc7 50%<\/strong>&nbsp;\u6240\u6709\u53d7\u8bbf\u8005\u4e2d\uff0c\u6709\u76f8\u5f53\u4e00\u90e8\u5206\u4eba\u8ba4\u4e3a\uff0c\u80fd\u591f\u53cd\u6620\u4e2a\u4eba\u504f\u597d\uff08\u5305\u62ec\u4ee5\u5f80\u8ba2\u5355\uff09\u7684\u4e2a\u6027\u5316\u4fc3\u9500\u6d3b\u52a8\u662f\u4e00\u79cd\u2026\u2026 <mark style=\"background-color:#d2e3ee\" class=\"has-inline-color\">\u5fe0\u8bda\u5ea6\u7684\u4e3b\u8981\u9a71\u52a8\u56e0\u7d20<\/mark> \u5e76\u5efa\u7acb\u4e86\u4e00\u4e2a <mark style=\"background-color:#d2e3ee\" class=\"has-inline-color\">\u66f4\u5f3a\u7684\u54c1\u724c\u4eb2\u548c\u529b<\/mark><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer cell\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns grid-container collapse is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column grid-x grid-padding-x align-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group cell small-12 medium-11 large-8\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" 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Today, diners seek immersive brand experiences that combine personalization, efficiency, and community. To stay competitive, QSR and Fast Casual brands must rethink their spaces as hubs for meaningful interactions that foster loyalty and enhance brand identity. While advancements like digital [&hellip;]<\/p>","protected":false},"author":1,"featured_media":13180,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[2907],"tags":[2911,2677,2908,2909],"markets":[261,2992],"market_sectors":[2995,275],"location":[],"class_list":["post-13179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-insights","tag-consumerbehaviors","tag-retail-design","tag-retailtrends","tag-survey","markets-consumer-experiences","markets-mg2-advisory","market_sectors-experiential-retail","market_sectors-specialty-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v21.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Experience Equation: How QSR &amp; Fast Casual Can Redefine Dining - MG2<\/title>\n<meta name=\"description\" content=\"By evaluating traditional store design elements through the lens of wellness, brands have the opportunity to create environments that are more holistic, rather than simply physical, and inclusive of cognitive, emotional and spiritual health attributes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mg2.com\/zh\/latest\/the-experience-equation-how-qsr-and-fast-casual-can-redefine-dining\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Experience Equation: How QSR &amp; 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