{"id":13264,"date":"2025-03-19T09:00:00","date_gmt":"2025-03-19T16:00:00","guid":{"rendered":"https:\/\/mg2.com\/?p=13264"},"modified":"2025-04-14T10:42:48","modified_gmt":"2025-04-14T17:42:48","slug":"pop-ups-prove-their-versatility-product-debuts-event-tie-ins-and-on-the-ground-testing","status":"publish","type":"post","link":"https:\/\/mg2.com\/zh\/latest\/pop-ups-prove-their-versatility-product-debuts-event-tie-ins-and-on-the-ground-testing\/","title":{"rendered":"\u5feb\u95ea\u5e97\u5c55\u73b0\u5176\u591a\u529f\u80fd\u6027\uff1a\u4ea7\u54c1\u9996\u53d1\u3001\u6d3b\u52a8\u642d\u914d\u548c\u5b9e\u5730\u6d4b\u8bd5"},"content":{"rendered":"
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Retail TouchPoints’ recently published article, “Pop-Ups Prove Their Versatility: Product Debuts, Event Tie-Ins, and On-the-Ground Testing,” features Kizik’s NYC pop-up, designed by MG2. The experiential pop-up on Greene Street in New York’s SoHo neighborhood introduced the brand for the first time to a New York audience\u2014consumers, traditional media, and influencers. The pop-up proved so popular it remained open for five weeks longer than anticipated.<\/p>\n\n\n\n

“Retailers also use pop-ups as testing grounds for permanent brick-and-mortar locations, as Kizik and design firm MG2 did with the retailer’s NYC pop-up in 2024,” wrote Retail Touchpoints Editor Adam Blair. “The original pop-up proved so popular that Kizik extended its original operating dates while the brand planned two permanent shops \u2014 one in King of Prussia, Pa. and the other in the Mall of America.”<\/p>\n\n\n\n

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Read more in Retail TouchPoints<\/a><\/div>\n<\/div>\n\n\n\n

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<\/p>","protected":false},"excerpt":{"rendered":"

Retail TouchPoints’ recently published article, “Pop-Ups Prove Their Versatility: Product Debuts, Event Tie-Ins, and On-the-Ground Testing,” features Kizik’s NYC pop-up, designed by MG2. The experiential pop-up on Greene Street in New York’s SoHo neighborhood introduced the brand for the first time to a New York audience\u2014consumers, traditional media, and influencers. The pop-up proved so popular […]<\/p>","protected":false},"author":41,"featured_media":12556,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[2789],"tags":[],"markets":[261],"market_sectors":[2995],"location":[2795],"class_list":["post-13264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-coverage","markets-consumer-experiences","market_sectors-experiential-retail","location-nyc"],"acf":[],"yoast_head":"\nPop-Ups Prove Their Versatility: Product Debuts, Event Tie-Ins and On-the-Ground Testing - Insights - MG2<\/title>\n<meta name=\"description\" content=\"Retail TouchPoints' recently published article, "Pop-Ups Prove Their Versatility: Product Debuts, Event Tie-Ins, and On-the-Ground Testing," features Kizik's NYC pop-up, designed by MG2.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retailtouchpoints.com\/features\/trend-watch\/pop-ups-prove-their-versatility-product-debuts-event-tie-ins-and-on-the-ground-testing\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pop-Ups Prove Their Versatility: Product Debuts, Event Tie-Ins and On-the-Ground Testing\" \/>\n<meta property=\"og:description\" content=\"Retail TouchPoints' recently published article, "Pop-Ups Prove Their Versatility: Product Debuts, Event Tie-Ins, and On-the-Ground Testing," features Kizik's NYC pop-up, designed by MG2.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retailtouchpoints.com\/features\/trend-watch\/pop-ups-prove-their-versatility-product-debuts-event-tie-ins-and-on-the-ground-testing\" \/>\n<meta property=\"og:site_name\" content=\"MG2\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MG2corporation\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-19T16:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-14T17:42:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2024\/07\/10144836\/24554401A_Kizik_SoHo_popup_N14_webfull-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paige Barnett\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mg2_design\" \/>\n<meta name=\"twitter:site\" content=\"@mg2_design\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paige Barnett\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mg2.com\/latest\/pop-ups-prove-their-versatility-product-debuts-event-tie-ins-and-on-the-ground-testing\/\",\"url\":\"https:\/\/www.retailtouchpoints.com\/features\/trend-watch\/pop-ups-prove-their-versatility-product-debuts-event-tie-ins-and-on-the-ground-testing\",\"name\":\"Pop-Ups Prove Their Versatility: Product Debuts, Event Tie-Ins and On-the-Ground Testing - 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