{"id":13369,"date":"2025-06-12T14:42:14","date_gmt":"2025-06-12T21:42:14","guid":{"rendered":"https:\/\/mg2.com\/?p=13369"},"modified":"2025-07-01T14:44:47","modified_gmt":"2025-07-01T21:44:47","slug":"the-future-of-retail-how-ai-experience-and-sensory-design-are-reshaping-brick-and-mortar","status":"publish","type":"post","link":"https:\/\/mg2.com\/zh\/latest\/the-future-of-retail-how-ai-experience-and-sensory-design-are-reshaping-brick-and-mortar\/","title":{"rendered":"\u96f6\u552e\u4e1a\u7684\u672a\u6765\uff1a\u4eba\u5de5\u667a\u80fd\u3001\u4f53\u9a8c\u548c\u611f\u5b98\u8bbe\u8ba1\u5982\u4f55\u91cd\u5851\u5b9e\u4f53\u5e97"},"content":{"rendered":"<div class=\"wp-block-columns post-header is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"taxonomy-category wp-block-post-terms\"><a href=\"https:\/\/mg2.com\/zh\/latest\/category\/media-coverage\/\" rel=\"tag\">\u5a92\u4f53\u62a5\u9053<\/a><\/div>\n\n<h1 class=\"wp-block-post-title\">\u96f6\u552e\u4e1a\u7684\u672a\u6765\uff1a\u4eba\u5de5\u667a\u80fd\u3001\u4f53\u9a8c\u548c\u611f\u5b98\u8bbe\u8ba1\u5982\u4f55\u91cd\u5851\u5b9e\u4f53\u5e97<\/h1>\n\n<div class=\"meta wp-block-post-date\"><time datetime=\"2025-06-12T14:42:14-07:00\">12 6 \u6708, 2025<\/time><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/24113003\/S_220502_Melissa_Gonzalez_Headshot_webfull.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-image-13234 wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/24113003\/S_220502_Melissa_Gonzalez_Headshot_webfull.jpg 1920w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/24113003\/S_220502_Melissa_Gonzalez_Headshot_webfull-800x533.jpg 800w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/24113003\/S_220502_Melissa_Gonzalez_Headshot_webfull-1600x1067.jpg 1600w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/24113003\/S_220502_Melissa_Gonzalez_Headshot_webfull-768x512.jpg 768w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/24113003\/S_220502_Melissa_Gonzalez_Headshot_webfull-1536x1024.jpg 1536w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/24113003\/S_220502_Melissa_Gonzalez_Headshot_webfull-18x12.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>MG2 Principal <a href=\"https:\/\/mg2.com\/zh\/who-we-are\/team\/melissa-gonzalez\/\">Melissa Gonzalez<\/a> was recently quoted in a Colliers Knowledge Leader article by Anjee Solanki on how intentional sensory design is shaping the future of retail. <\/p>\n\n\n\n<p>&#8220;Sensory elements offer the highest return on experience (ROX) when integrated into physical retail environments. According to MG2\u2019s Advisory Wellness Report, a Colliers Engineering &amp; Design company, about 60% of respondents said sounds generated by physical events (like waves or rain) and natural lighting neutralized their anxieties and helped them feel calm. &#8216;Brands that can help them unplug and be present by creating community-driven environments\u2013that\u2019s another value proposition,&#8217; shares Melissa Gonzalez, Principal and Founder of MG2 Advisory (now part of Colliers Engineering &amp; Design).&#8221;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-charcoal-color has-white-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/knowledge-leader.colliers.com\/anjee-solanki\/the-future-of-retail-how-ai-experience-and-sensory-design-are-reshaping-brick-and-mortar\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the full article in Colliers Knowledge Leader<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>MG2 Principal Melissa Gonzalez was recently quoted in a Colliers Knowledge Leader article by Anjee Solanki on how intentional sensory design is shaping the future of retail. &#8220;Sensory elements offer the highest return on experience (ROX) when integrated into physical retail environments. According to MG2\u2019s Advisory Wellness Report, a Colliers Engineering &amp; Design company, about [&hellip;]<\/p>","protected":false},"author":41,"featured_media":13234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[2789],"tags":[],"markets":[2992],"market_sectors":[2995,275],"location":[],"class_list":["post-13369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-coverage","markets-mg2-advisory","market_sectors-experiential-retail","market_sectors-specialty-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v21.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Future of Retail: How AI, Experience, and Sensory Design Are Reshaping Brick-and-Mortar - Insights - MG2<\/title>\n<meta name=\"description\" content=\"MG2 Principal Melissa Gonzalez was recently quoted in a Colliers Knowledge Leader article by Anjee Solanki on how intentional sensory design is shaping the future of retail.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/knowledge-leader.colliers.com\/anjee-solanki\/the-future-of-retail-how-ai-experience-and-sensory-design-are-reshaping-brick-and-mortar\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Future of Retail: How AI, Experience, and Sensory Design Are Reshaping Brick-and-Mortar\" \/>\n<meta property=\"og:description\" content=\"MG2 Principal Melissa Gonzalez was recently quoted in a Colliers Knowledge Leader article by Anjee Solanki on how intentional sensory design is shaping the future of retail.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/knowledge-leader.colliers.com\/anjee-solanki\/the-future-of-retail-how-ai-experience-and-sensory-design-are-reshaping-brick-and-mortar\/\" \/>\n<meta property=\"og:site_name\" content=\"MG2\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MG2corporation\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-12T21:42:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-01T21:44:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/24113003\/S_220502_Melissa_Gonzalez_Headshot_webfull.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paige Barnett\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mg2_design\" \/>\n<meta name=\"twitter:site\" content=\"@mg2_design\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paige Barnett\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mg2.com\/latest\/the-future-of-retail-how-ai-experience-and-sensory-design-are-reshaping-brick-and-mortar\/\",\"url\":\"https:\/\/knowledge-leader.colliers.com\/anjee-solanki\/the-future-of-retail-how-ai-experience-and-sensory-design-are-reshaping-brick-and-mortar\/\",\"name\":\"The Future of Retail: How AI, Experience, and Sensory Design Are Reshaping Brick-and-Mortar - 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