{"id":13546,"date":"2025-07-14T16:29:50","date_gmt":"2025-07-14T23:29:50","guid":{"rendered":"https:\/\/mg2.com\/?p=13546"},"modified":"2025-09-16T16:35:58","modified_gmt":"2025-09-16T23:35:58","slug":"beyond-the-transaction-designing-the-modern-banking-experience","status":"publish","type":"post","link":"https:\/\/mg2.com\/zh\/latest\/beyond-the-transaction-designing-the-modern-banking-experience\/","title":{"rendered":"Beyond the Transaction: Designing the Modern Banking Experience"},"content":{"rendered":"
\n
\u5a92\u4f53\u62a5\u9053<\/a><\/div>\n\n

Beyond the Transaction: Designing the Modern Banking Experience<\/h1>\n\n
\n
\"\"<\/figure><\/div>\n\n\n\n
\n

In her recent article, “Beyond the Transaction: Designing the Modern Banking Experience,” in Orange County Business Journal, MG2 Principal Meghana Joshi discusses the continued importance of physical branches and how design is key.<\/p>\n\n\n\n

\u201cEven as digital banking continues to evolve, physical branches still matter in building brand experience. The light and layout, the materiality and flow, the way the space makes you feel the moment you walk in \u2013 all shape the customer\u2019s sense of belonging.\u201d<\/p>\n\n\n\n

\n
Read the full article in Orange County Business Journal<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

In her recent article, “Beyond the Transaction: Designing the Modern Banking Experience,” in Orange County Business Journal, MG2 Principal Meghana Joshi discusses the continued importance of physical branches and how design is key. \u201cEven as digital banking continues to evolve, physical branches still matter in building brand experience. The light and layout, the materiality and […]<\/p>","protected":false},"author":41,"featured_media":12315,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[2789],"tags":[],"markets":[259],"market_sectors":[2997],"location":[2792],"class_list":["post-13546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-coverage","markets-client-programs","market_sectors-financial-services","location-irv"],"acf":[],"yoast_head":"\nBeyond the Transaction: Designing the Modern Banking Experience - Insights - MG2<\/title>\n<meta name=\"description\" content=\"In her recent article, "Beyond the Transaction: Designing the Modern Banking Experience," Orange County Business Journal, MG2 Principal Meghana Joshi discusses the continued importance of physical branches and how design is key.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ocbusinessjournal.pressreader.com\/orange-county-business-journal\/20250714\/page\/23\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beyond the Transaction: Designing the Modern Banking Experience\" \/>\n<meta property=\"og:description\" content=\"In her recent article, "Beyond the Transaction: Designing the Modern Banking Experience," Orange County Business Journal, MG2 Principal Meghana Joshi discusses the continued importance of physical branches and how design is key.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ocbusinessjournal.pressreader.com\/orange-county-business-journal\/20250714\/page\/23\" \/>\n<meta property=\"og:site_name\" content=\"MG2\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MG2corporation\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-14T23:29:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-16T23:35:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2024\/05\/17110000\/S_240213_Meghana_Joshi_Headshot_web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paige Barnett\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mg2_design\" \/>\n<meta name=\"twitter:site\" content=\"@mg2_design\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paige Barnett\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mg2.com\/latest\/beyond-the-transaction-designing-the-modern-banking-experience\/\",\"url\":\"https:\/\/ocbusinessjournal.pressreader.com\/orange-county-business-journal\/20250714\/page\/23\",\"name\":\"Beyond the Transaction: Designing the Modern Banking Experience - Insights - MG2\",\"isPartOf\":{\"@id\":\"https:\/\/mg2.com\/#website\"},\"datePublished\":\"2025-07-14T23:29:50+00:00\",\"dateModified\":\"2025-09-16T23:35:58+00:00\",\"author\":{\"@id\":\"https:\/\/mg2.com\/#\/schema\/person\/5fb6047702f3397d7c5600b208f3e807\"},\"description\":\"In her recent article, \\\"Beyond the Transaction: Designing the Modern Banking Experience,\\\" Orange County Business Journal, MG2 Principal Meghana Joshi discusses the continued importance of physical branches and how design is key.\",\"breadcrumb\":{\"@id\":\"https:\/\/ocbusinessjournal.pressreader.com\/orange-county-business-journal\/20250714\/page\/23#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ocbusinessjournal.pressreader.com\/orange-county-business-journal\/20250714\/page\/23\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ocbusinessjournal.pressreader.com\/orange-county-business-journal\/20250714\/page\/23#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mg2.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Beyond the Transaction: Designing the Modern Banking Experience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mg2.com\/#website\",\"url\":\"https:\/\/mg2.com\/\",\"name\":\"MG2\",\"description\":\"Design leadership and delivery excellence\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mg2.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/mg2.com\/#\/schema\/person\/5fb6047702f3397d7c5600b208f3e807\",\"name\":\"Paige Barnett\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/mg2.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cb8841bab31978a37f4fac45749c5129?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cb8841bab31978a37f4fac45749c5129?s=96&d=mm&r=g\",\"caption\":\"Paige Barnett\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Beyond the Transaction: Designing the Modern Banking Experience - Insights - MG2","description":"In her recent article, \"Beyond the Transaction: Designing the Modern Banking Experience,\" Orange County Business Journal, MG2 Principal Meghana Joshi discusses the continued importance of physical branches and how design is key.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ocbusinessjournal.pressreader.com\/orange-county-business-journal\/20250714\/page\/23","og_locale":"zh_CN","og_type":"article","og_title":"Beyond the Transaction: Designing the Modern Banking Experience","og_description":"In her recent article, \"Beyond the Transaction: Designing the Modern Banking Experience,\" Orange County Business Journal, MG2 Principal Meghana Joshi discusses the continued importance of physical branches and how design is key.","og_url":"https:\/\/ocbusinessjournal.pressreader.com\/orange-county-business-journal\/20250714\/page\/23","og_site_name":"MG2","article_publisher":"https:\/\/www.facebook.com\/MG2corporation","article_published_time":"2025-07-14T23:29:50+00:00","article_modified_time":"2025-09-16T23:35:58+00:00","og_image":[{"width":1600,"height":1067,"url":"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2024\/05\/17110000\/S_240213_Meghana_Joshi_Headshot_web.jpg","type":"image\/jpeg"}],"author":"Paige Barnett","twitter_card":"summary_large_image","twitter_creator":"@mg2_design","twitter_site":"@mg2_design","twitter_misc":{"\u4f5c\u8005":"Paige Barnett","\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"1 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mg2.com\/latest\/beyond-the-transaction-designing-the-modern-banking-experience\/","url":"https:\/\/ocbusinessjournal.pressreader.com\/orange-county-business-journal\/20250714\/page\/23","name":"Beyond the Transaction: Designing the Modern Banking Experience - Insights - MG2","isPartOf":{"@id":"https:\/\/mg2.com\/#website"},"datePublished":"2025-07-14T23:29:50+00:00","dateModified":"2025-09-16T23:35:58+00:00","author":{"@id":"https:\/\/mg2.com\/#\/schema\/person\/5fb6047702f3397d7c5600b208f3e807"},"description":"In her recent article, \"Beyond the Transaction: Designing the Modern Banking Experience,\" Orange County Business Journal, MG2 Principal Meghana Joshi discusses the continued importance of physical branches and how design is key.","breadcrumb":{"@id":"https:\/\/ocbusinessjournal.pressreader.com\/orange-county-business-journal\/20250714\/page\/23#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ocbusinessjournal.pressreader.com\/orange-county-business-journal\/20250714\/page\/23"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ocbusinessjournal.pressreader.com\/orange-county-business-journal\/20250714\/page\/23#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mg2.com\/"},{"@type":"ListItem","position":2,"name":"Beyond the Transaction: Designing the Modern Banking Experience"}]},{"@type":"WebSite","@id":"https:\/\/mg2.com\/#website","url":"https:\/\/mg2.com\/","name":"MG2","description":"Design leadership and delivery excellence","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mg2.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"zh-Hans"},{"@type":"Person","@id":"https:\/\/mg2.com\/#\/schema\/person\/5fb6047702f3397d7c5600b208f3e807","name":"Paige Barnett","image":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/mg2.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cb8841bab31978a37f4fac45749c5129?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cb8841bab31978a37f4fac45749c5129?s=96&d=mm&r=g","caption":"Paige Barnett"}}]}},"uagb_featured_image_src":{"full":["https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2024\/05\/17110000\/S_240213_Meghana_Joshi_Headshot_web-e1761083066285.jpg",1505,948,false],"thumbnail":["https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2024\/05\/17110000\/S_240213_Meghana_Joshi_Headshot_web-e1761083066285-600x600.jpg",600,600,true],"medium":["https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2024\/05\/17110000\/S_240213_Meghana_Joshi_Headshot_web-e1761083066285-800x504.jpg",800,504,true],"medium_large":["https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2024\/05\/17110000\/S_240213_Meghana_Joshi_Headshot_web-e1761083066285-768x484.jpg",768,484,true],"large":["https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2024\/05\/17110000\/S_240213_Meghana_Joshi_Headshot_web-e1761083066285.jpg",1505,948,false],"1536x1536":["https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2024\/05\/17110000\/S_240213_Meghana_Joshi_Headshot_web-e1761083013505-1536x1008.jpg",1536,1008,true],"2048x2048":["https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2024\/05\/17110000\/S_240213_Meghana_Joshi_Headshot_web-e1761083066285.jpg",1505,948,false],"trp-custom-language-flag":["https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2024\/05\/17110000\/S_240213_Meghana_Joshi_Headshot_web-e1761083066285-18x12.jpg",18,12,true]},"uagb_author_info":{"display_name":"Paige Barnett","author_link":"https:\/\/mg2.com\/zh\/latest\/author\/paige\/"},"uagb_comment_info":0,"uagb_excerpt":"In her recent article, “Beyond the Transaction: Designing the Modern Banking Experience,” in Orange County Business Journal, MG2 Principal Meghana Joshi discusses the continued importance of physical branches and how design is key. \u201cEven as digital banking continues to evolve, physical branches still matter in building brand experience. The light and layout, the materiality and…","_links":{"self":[{"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/posts\/13546"}],"collection":[{"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/comments?post=13546"}],"version-history":[{"count":0,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/posts\/13546\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/media\/12315"}],"wp:attachment":[{"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/media?parent=13546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/categories?post=13546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/tags?post=13546"},{"taxonomy":"markets","embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/markets?post=13546"},{"taxonomy":"market_sectors","embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/market_sectors?post=13546"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/location?post=13546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}