{"id":13552,"date":"2025-07-08T13:28:32","date_gmt":"2025-07-08T20:28:32","guid":{"rendered":"https:\/\/mg2.com\/?p=13552"},"modified":"2025-09-17T13:34:27","modified_gmt":"2025-09-17T20:34:27","slug":"getting-phygital-a-look-at-whats-working-whats-next","status":"publish","type":"post","link":"https:\/\/mg2.com\/zh\/latest\/getting-phygital-a-look-at-whats-working-whats-next\/","title":{"rendered":"\u8fc8\u5411\u201c\u7269\u7406\u6570\u5b57\u5316\u201d\uff1a\u770b\u770b\u54ea\u4e9b\u65b9\u6cd5\u6709\u6548\uff0c\u4e0b\u4e00\u6b65\u662f\u4ec0\u4e48"},"content":{"rendered":"<div class=\"wp-block-columns post-header is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"taxonomy-category wp-block-post-terms\"><a href=\"https:\/\/mg2.com\/zh\/latest\/category\/media-coverage\/\" rel=\"tag\">\u5a92\u4f53\u62a5\u9053<\/a><\/div>\n\n<h1 class=\"wp-block-post-title\">\u8fc8\u5411\u201c\u7269\u7406\u6570\u5b57\u5316\u201d\uff1a\u770b\u770b\u54ea\u4e9b\u65b9\u6cd5\u6709\u6548\uff0c\u4e0b\u4e00\u6b65\u662f\u4ec0\u4e48<\/h1>\n\n<div class=\"meta wp-block-post-date\"><time datetime=\"2025-07-08T13:28:32-07:00\">8 7 \u6708, 2025<\/time><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/24113003\/S_220502_Melissa_Gonzalez_Headshot_webfull.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-image-13234 wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/24113003\/S_220502_Melissa_Gonzalez_Headshot_webfull.jpg 1920w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/24113003\/S_220502_Melissa_Gonzalez_Headshot_webfull-800x533.jpg 800w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/24113003\/S_220502_Melissa_Gonzalez_Headshot_webfull-1600x1067.jpg 1600w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/24113003\/S_220502_Melissa_Gonzalez_Headshot_webfull-768x512.jpg 768w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/24113003\/S_220502_Melissa_Gonzalez_Headshot_webfull-1536x1024.jpg 1536w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/24113003\/S_220502_Melissa_Gonzalez_Headshot_webfull-18x12.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>In her recent Inside Retail article, MG2 Principal Melissa Gonzalez discusses the strategic blending of physical and digital experiences in retail. <\/p>\n\n\n\n<p>&#8220;Retailers who want to build lasting relevance with this generation will need to rethink store design entirely, positioning stores not just as places to shop, but as spaces for creative interaction.&#8221;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-charcoal-color has-white-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/insideretail.us\/getting-phygital-a-look-at-whats-working-whats-next\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the full article in Inside Retail<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>In her recent Inside Retail article, MG2 Principal Melissa Gonzalez discusses the strategic blending of physical and digital experiences in retail. &#8220;Retailers who want to build lasting relevance with this generation will need to rethink store design entirely, positioning stores not just as places to shop, but as spaces for creative interaction.&#8221;<\/p>","protected":false},"author":41,"featured_media":13234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[2789],"tags":[],"markets":[2992],"market_sectors":[2995,275],"location":[2795],"class_list":["post-13552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-coverage","markets-mg2-advisory","market_sectors-experiential-retail","market_sectors-specialty-retail","location-nyc"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v21.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Getting \u2018Phygital\u2019: A Look at What\u2019s Working, What\u2019s Next - Insights - MG2<\/title>\n<meta name=\"description\" content=\"In her recent Inside Retail article, MG2 Principal Melissa Gonzalez discusses the strategic blending of physical 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