{"id":13563,"date":"2025-07-21T15:58:06","date_gmt":"2025-07-21T22:58:06","guid":{"rendered":"https:\/\/mg2.com\/?p=13563"},"modified":"2025-09-30T16:17:05","modified_gmt":"2025-09-30T23:17:05","slug":"when-it-comes-to-winning-at-brick-and-mortar-store-associates-are-the-vips","status":"publish","type":"post","link":"https:\/\/mg2.com\/zh\/latest\/when-it-comes-to-winning-at-brick-and-mortar-store-associates-are-the-vips\/","title":{"rendered":"When it Comes to Winning at Brick-and-Mortar, Store Associates are the VIPs"},"content":{"rendered":"<div class=\"wp-block-columns post-header is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"taxonomy-category wp-block-post-terms\"><a href=\"https:\/\/mg2.com\/zh\/latest\/category\/media-coverage\/\" rel=\"tag\">\u5a92\u4f53\u62a5\u9053<\/a><\/div>\n\n<h1 class=\"wp-block-post-title\">When it Comes to Winning at Brick-and-Mortar, Store Associates are the VIPs<\/h1>\n\n<div class=\"meta wp-block-post-date\"><time datetime=\"2025-07-21T15:58:06-07:00\">21 7 \u6708, 2025<\/time><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/09\/30161353\/AdobeStock_1295986100-scaled.jpeg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-image-13564 wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/09\/30161353\/AdobeStock_1295986100-scaled.jpeg 2560w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/09\/30161353\/AdobeStock_1295986100-800x533.jpeg 800w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/09\/30161353\/AdobeStock_1295986100-1600x1067.jpeg 1600w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/09\/30161353\/AdobeStock_1295986100-768x512.jpeg 768w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/09\/30161353\/AdobeStock_1295986100-1536x1024.jpeg 1536w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/09\/30161353\/AdobeStock_1295986100-2048x1365.jpeg 2048w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/09\/30161353\/AdobeStock_1295986100-18x12.jpeg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Glossy&#8217;s Emily Jensen highlights MG2 Advisory&#8217;s Gen-Z report and the return to in-store shopping and the crucial role store associates play in building customer loyalty. <\/p>\n\n\n\n<p>&#8220;According to June 2025 data on Gen-Z consumer behavior from architecture and design firm MG2, two out of five Gen-Z consumers are shopping mostly or entirely in-store in 2025, compared to one in three in 2023. And 38% of Gen-Z consumers said feeling remembered or welcomed by staff is likely to make them feel more brand loyalty.&#8221;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-charcoal-color has-white-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.glossy.co\/beauty\/when-it-comes-to-winning-at-brick-and-mortar-store-associates-are-the-vips\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read the full article in Glossy<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Glossy&#8217;s Emily Jensen highlights MG2 Advisory&#8217;s Gen-Z report and the return to in-store shopping and the crucial role store associates play in building customer loyalty. &#8220;According to June 2025 data on Gen-Z consumer behavior from architecture and design firm MG2, two out of five Gen-Z consumers are shopping mostly or entirely in-store in 2025, compared [&hellip;]<\/p>","protected":false},"author":41,"featured_media":13564,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[2789],"tags":[],"markets":[2992],"market_sectors":[274,2993],"location":[],"class_list":["post-13563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-coverage","markets-mg2-advisory","market_sectors-retail-development","market_sectors-retail-programs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v21.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>When it Comes to Winning at Brick-and-Mortar, Store Associates are the VIPs - Insights - MG2<\/title>\n<meta name=\"description\" content=\"Glossy&#039;s Emily Jensen highlights MG2 Advisory&#039;s Gen-Z 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