{"id":13565,"date":"2025-07-02T08:53:37","date_gmt":"2025-07-02T15:53:37","guid":{"rendered":"https:\/\/mg2.com\/?p=13565"},"modified":"2025-10-02T08:58:00","modified_gmt":"2025-10-02T15:58:00","slug":"a-look-at-the-rise-of-commerce-media-networks-how-nift-helps-brands-own-how-their-message-shows-up","status":"publish","type":"post","link":"https:\/\/mg2.com\/zh\/latest\/a-look-at-the-rise-of-commerce-media-networks-how-nift-helps-brands-own-how-their-message-shows-up\/","title":{"rendered":"A Look at the Rise of Commerce Media Networks: How Nift Helps Brands Own How Their Message Shows Up"},"content":{"rendered":"
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\u5a92\u4f53\u62a5\u9053<\/a><\/div>\n\n

A Look at the Rise of Commerce Media Networks: How Nift Helps Brands Own How Their Message Shows Up<\/h1>\n\n
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In a recent episode of Retail Refined, MG2 Principal Melissa Gonzalez sits down with Elery Pfeffer, CEO and Founder of Nift, to unpack the role of commerce media and personalized gifting in the evolving retail landscape.<\/p>\n\n\n\n

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Watch the full episode on Market Scale<\/a><\/div>\n<\/div>\n\n\n\n

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<\/p>","protected":false},"excerpt":{"rendered":"

In a recent episode of Retail Refined, MG2 Principal Melissa Gonzalez sits down with Elery Pfeffer, CEO and Founder of Nift, to unpack the role of commerce media and personalized gifting in the evolving retail landscape.<\/p>","protected":false},"author":41,"featured_media":10525,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[2789],"tags":[],"markets":[2992],"market_sectors":[274,2993],"location":[2795],"class_list":["post-13565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-coverage","markets-mg2-advisory","market_sectors-retail-development","market_sectors-retail-programs","location-nyc"],"acf":[],"yoast_head":"\nA Look at the Rise of Commerce Media Networks: How Nift Helps Brands Own How Their Message Shows Up - Insights - MG2<\/title>\n<meta name=\"description\" content=\"In a recent episode of Retail Refined, MG2 Principal Melissa Gonzalez sits down with Elery Pfeffer, CEO and Founder of Nift, to unpack the role of commerce media and personalized gifting in the evolving retail landscape.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketscale.com\/industries\/retail\/rise-of-commerce-media-nift-elery-pfeffer\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Look at the Rise of Commerce Media Networks: How Nift Helps Brands Own How Their Message Shows Up\" \/>\n<meta property=\"og:description\" content=\"In a recent episode of Retail Refined, MG2 Principal Melissa Gonzalez sits down with Elery Pfeffer, CEO and Founder of Nift, to unpack the role of commerce media and personalized gifting in the evolving retail landscape.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketscale.com\/industries\/retail\/rise-of-commerce-media-nift-elery-pfeffer\/\" \/>\n<meta property=\"og:site_name\" content=\"MG2\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MG2corporation\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-02T15:53:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-02T15:58:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/01\/11154717\/MG2_MelissaGonzalez_2-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paige Barnett\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mg2_design\" \/>\n<meta name=\"twitter:site\" content=\"@mg2_design\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paige Barnett\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mg2.com\/latest\/a-look-at-the-rise-of-commerce-media-networks-how-nift-helps-brands-own-how-their-message-shows-up\/\",\"url\":\"https:\/\/marketscale.com\/industries\/retail\/rise-of-commerce-media-nift-elery-pfeffer\/\",\"name\":\"A Look at the Rise of Commerce Media Networks: How Nift Helps Brands Own How Their Message Shows Up - 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