{"id":13642,"date":"2025-10-10T17:15:53","date_gmt":"2025-10-11T00:15:53","guid":{"rendered":"https:\/\/mg2.com\/?p=13642"},"modified":"2025-11-04T17:27:26","modified_gmt":"2025-11-05T00:27:26","slug":"leading-with-impact-and-purpose","status":"publish","type":"post","link":"https:\/\/mg2.com\/zh\/latest\/leading-with-impact-and-purpose\/","title":{"rendered":"\u4ee5\u5f71\u54cd\u529b\u548c\u76ee\u6807\u5f15\u9886"},"content":{"rendered":"<div class=\"wp-block-columns post-header is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"taxonomy-category wp-block-post-terms\"><a href=\"https:\/\/mg2.com\/zh\/latest\/category\/media-coverage\/\" rel=\"tag\">\u5a92\u4f53\u62a5\u9053<\/a><\/div>\n\n<h1 class=\"wp-block-post-title\">\u4ee5\u5f71\u54cd\u529b\u548c\u76ee\u6807\u5f15\u9886<\/h1>\n\n<div class=\"meta wp-block-post-date\"><time datetime=\"2025-10-10T17:15:53-07:00\">10 10 \u6708, 2025<\/time><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/24113003\/S_220502_Melissa_Gonzalez_Headshot_webfull.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-image-13234 wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/24113003\/S_220502_Melissa_Gonzalez_Headshot_webfull.jpg 1920w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/24113003\/S_220502_Melissa_Gonzalez_Headshot_webfull-800x533.jpg 800w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/24113003\/S_220502_Melissa_Gonzalez_Headshot_webfull-1600x1067.jpg 1600w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/24113003\/S_220502_Melissa_Gonzalez_Headshot_webfull-768x512.jpg 768w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/24113003\/S_220502_Melissa_Gonzalez_Headshot_webfull-1536x1024.jpg 1536w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/24113003\/S_220502_Melissa_Gonzalez_Headshot_webfull-18x12.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Melissa Gonzalez, MG2 Principal and founder of MG2 Advisory, joined Shelley E. Kohan on a recent episode of Retail Unwrapped, a weekly podcast from The Robin Report, to discuss her new book The Purpose Pivot. <\/p>\n\n\n\n<p>Melissa shares how intuition can serve as unfiltered market intelligence, helping leaders identify misalignment between their role and their competitive advantage.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-charcoal-color has-white-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/therobinreport.com\/leading-with-impact-and-purpose\/\" target=\"_blank\" rel=\"noreferrer noopener\">Listen to the full episode in The Robin Report<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Melissa Gonzalez, MG2 Principal and founder of MG2 Advisory, joined Shelley E. Kohan on a recent episode of Retail Unwrapped, a weekly podcast from The Robin Report, to discuss her new book The Purpose Pivot. Melissa shares how intuition can serve as unfiltered market intelligence, helping leaders identify misalignment between their role and their competitive [&hellip;]<\/p>","protected":false},"author":41,"featured_media":13234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[2789],"tags":[],"markets":[2992],"market_sectors":[2995,275],"location":[],"class_list":["post-13642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-coverage","markets-mg2-advisory","market_sectors-experiential-retail","market_sectors-specialty-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v21.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Leading with Impact and Purpose - Insights - MG2<\/title>\n<meta name=\"description\" content=\"Melissa Gonzalez, MG2 Principal and founder of MG2 Advisory, joined Shelley E. Kohan on a recent episode of Retail Unwrapped, a weekly podcast from The Robin Report, to discuss her new book The Purpose Pivot.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/therobinreport.com\/leading-with-impact-and-purpose\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leading with Impact and Purpose\" \/>\n<meta property=\"og:description\" content=\"Melissa Gonzalez, MG2 Principal and founder of MG2 Advisory, joined Shelley E. Kohan on a recent episode of Retail Unwrapped, a weekly podcast from The Robin Report, to discuss her new book The Purpose Pivot.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/therobinreport.com\/leading-with-impact-and-purpose\/\" \/>\n<meta property=\"og:site_name\" content=\"MG2\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MG2corporation\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-11T00:15:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-05T00:27:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/24113003\/S_220502_Melissa_Gonzalez_Headshot_webfull.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paige Barnett\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mg2_design\" \/>\n<meta name=\"twitter:site\" content=\"@mg2_design\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paige Barnett\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mg2.com\/latest\/leading-with-impact-and-purpose\/\",\"url\":\"https:\/\/therobinreport.com\/leading-with-impact-and-purpose\/\",\"name\":\"Leading with Impact and Purpose - Insights - MG2\",\"isPartOf\":{\"@id\":\"https:\/\/mg2.com\/#website\"},\"datePublished\":\"2025-10-11T00:15:53+00:00\",\"dateModified\":\"2025-11-05T00:27:26+00:00\",\"author\":{\"@id\":\"https:\/\/mg2.com\/#\/schema\/person\/5fb6047702f3397d7c5600b208f3e807\"},\"description\":\"Melissa Gonzalez, MG2 Principal and founder of MG2 Advisory, joined Shelley E. Kohan on a recent episode of Retail Unwrapped, a weekly podcast from The Robin Report, to discuss her new book The Purpose Pivot.\",\"breadcrumb\":{\"@id\":\"https:\/\/therobinreport.com\/leading-with-impact-and-purpose\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/therobinreport.com\/leading-with-impact-and-purpose\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/therobinreport.com\/leading-with-impact-and-purpose\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mg2.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Leading with Impact and Purpose\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mg2.com\/#website\",\"url\":\"https:\/\/mg2.com\/\",\"name\":\"MG2\",\"description\":\"Design leadership and delivery excellence\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mg2.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/mg2.com\/#\/schema\/person\/5fb6047702f3397d7c5600b208f3e807\",\"name\":\"Paige Barnett\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/mg2.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cb8841bab31978a37f4fac45749c5129?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cb8841bab31978a37f4fac45749c5129?s=96&d=mm&r=g\",\"caption\":\"Paige Barnett\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Leading with Impact and Purpose - Insights - MG2","description":"Melissa Gonzalez, MG2 Principal and founder of MG2 Advisory, joined Shelley E. Kohan on a recent episode of Retail Unwrapped, a weekly podcast from The Robin Report, to discuss her new book The Purpose Pivot.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/therobinreport.com\/leading-with-impact-and-purpose\/","og_locale":"zh_CN","og_type":"article","og_title":"Leading with Impact and Purpose","og_description":"Melissa Gonzalez, MG2 Principal and founder of MG2 Advisory, joined Shelley E. Kohan on a recent episode of Retail Unwrapped, a weekly podcast from The Robin Report, to discuss her new book The Purpose Pivot.","og_url":"https:\/\/therobinreport.com\/leading-with-impact-and-purpose\/","og_site_name":"MG2","article_publisher":"https:\/\/www.facebook.com\/MG2corporation","article_published_time":"2025-10-11T00:15:53+00:00","article_modified_time":"2025-11-05T00:27:26+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/24113003\/S_220502_Melissa_Gonzalez_Headshot_webfull.jpg","type":"image\/jpeg"}],"author":"Paige Barnett","twitter_card":"summary_large_image","twitter_creator":"@mg2_design","twitter_site":"@mg2_design","twitter_misc":{"\u4f5c\u8005":"Paige Barnett","\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"1 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mg2.com\/latest\/leading-with-impact-and-purpose\/","url":"https:\/\/therobinreport.com\/leading-with-impact-and-purpose\/","name":"Leading with Impact and Purpose - Insights - MG2","isPartOf":{"@id":"https:\/\/mg2.com\/#website"},"datePublished":"2025-10-11T00:15:53+00:00","dateModified":"2025-11-05T00:27:26+00:00","author":{"@id":"https:\/\/mg2.com\/#\/schema\/person\/5fb6047702f3397d7c5600b208f3e807"},"description":"Melissa Gonzalez, MG2 Principal and founder of MG2 Advisory, joined Shelley E. Kohan on a recent episode of Retail Unwrapped, a weekly podcast from The Robin Report, to discuss her new book The Purpose Pivot.","breadcrumb":{"@id":"https:\/\/therobinreport.com\/leading-with-impact-and-purpose\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/therobinreport.com\/leading-with-impact-and-purpose\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/therobinreport.com\/leading-with-impact-and-purpose\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mg2.com\/"},{"@type":"ListItem","position":2,"name":"Leading with Impact and Purpose"}]},{"@type":"WebSite","@id":"https:\/\/mg2.com\/#website","url":"https:\/\/mg2.com\/","name":"MG2","description":"Design leadership and delivery excellence","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mg2.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"zh-Hans"},{"@type":"Person","@id":"https:\/\/mg2.com\/#\/schema\/person\/5fb6047702f3397d7c5600b208f3e807","name":"Paige Barnett","image":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/mg2.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cb8841bab31978a37f4fac45749c5129?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cb8841bab31978a37f4fac45749c5129?s=96&d=mm&r=g","caption":"Paige Barnett"}}]}},"uagb_featured_image_src":{"full":["https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/24113003\/S_220502_Melissa_Gonzalez_Headshot_webfull.jpg",1920,1280,false],"thumbnail":["https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/24113003\/S_220502_Melissa_Gonzalez_Headshot_webfull-600x600.jpg",600,600,true],"medium":["https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/24113003\/S_220502_Melissa_Gonzalez_Headshot_webfull-800x533.jpg",800,533,true],"medium_large":["https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/24113003\/S_220502_Melissa_Gonzalez_Headshot_webfull-768x512.jpg",768,512,true],"large":["https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/24113003\/S_220502_Melissa_Gonzalez_Headshot_webfull-1600x1067.jpg",1600,1067,true],"1536x1536":["https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/24113003\/S_220502_Melissa_Gonzalez_Headshot_webfull-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/24113003\/S_220502_Melissa_Gonzalez_Headshot_webfull.jpg",1920,1280,false],"trp-custom-language-flag":["https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/24113003\/S_220502_Melissa_Gonzalez_Headshot_webfull-18x12.jpg",18,12,true]},"uagb_author_info":{"display_name":"Paige Barnett","author_link":"https:\/\/mg2.com\/zh\/latest\/author\/paige\/"},"uagb_comment_info":0,"uagb_excerpt":"Melissa Gonzalez, MG2 Principal and founder of MG2 Advisory, joined Shelley E. Kohan on a recent episode of Retail Unwrapped, a weekly podcast from The Robin Report, to discuss her new book The Purpose Pivot. Melissa shares how intuition can serve as unfiltered market intelligence, helping leaders identify misalignment between their role and their competitive&hellip;","_links":{"self":[{"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/posts\/13642"}],"collection":[{"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/comments?post=13642"}],"version-history":[{"count":0,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/posts\/13642\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/media\/13234"}],"wp:attachment":[{"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/media?parent=13642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/categories?post=13642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/tags?post=13642"},{"taxonomy":"markets","embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/markets?post=13642"},{"taxonomy":"market_sectors","embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/market_sectors?post=13642"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/location?post=13642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}