{"id":13732,"date":"2026-01-06T17:03:07","date_gmt":"2026-01-07T00:03:07","guid":{"rendered":"https:\/\/mg2.com\/?p=13732"},"modified":"2026-01-06T17:03:09","modified_gmt":"2026-01-07T00:03:09","slug":"building-and-scaling-winning-in-a-multichannel-world","status":"publish","type":"post","link":"https:\/\/mg2.com\/zh\/latest\/building-and-scaling-winning-in-a-multichannel-world\/","title":{"rendered":"\u6784\u5efa\u4e0e\u6269\u5c55\uff1a\u5728\u591a\u6e20\u9053\u4e16\u754c\u4e2d\u5236\u80dc"},"content":{"rendered":"
\n
\u5a92\u4f53\u62a5\u9053<\/a><\/div>\n\n

\u6784\u5efa\u4e0e\u6269\u5c55\uff1a\u5728\u591a\u6e20\u9053\u4e16\u754c\u4e2d\u5236\u80dc<\/h1>\n\n
\n
\"\"<\/figure><\/div>\n\n\n\n
\n

MG2 Principal Melissa Gonzalez will be speaking alongside Christiane Pendarvis of Pattern Beauty at NRF ’26 in NYC on Sunday, January 11th. Learn how to win in a multichannel world with insights into how retailers can effectively strategize by aligning teams, unifying data and inventory, and delivering consistent customer experiences.<\/p>\n\n\n\n

\n
Read the full article in NRF<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

MG2 Principal Melissa Gonzalez will be speaking alongside Christiane Pendarvis of Pattern Beauty at NRF ’26 in NYC on Sunday, January 11th. Learn how to win in a multichannel world with insights into how retailers can effectively strategize by aligning teams, unifying data and inventory, and delivering consistent customer experiences.<\/p>","protected":false},"author":41,"featured_media":13733,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[2789],"tags":[],"markets":[259],"market_sectors":[2995,275],"location":[2795],"class_list":["post-13732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-coverage","markets-client-programs","market_sectors-experiential-retail","market_sectors-specialty-retail","location-nyc"],"acf":[],"yoast_head":"\nBuilding and Scaling: Winning in a Multichannel World - Insights - MG2<\/title>\n<meta name=\"description\" content=\"MG2 Principal Melissa Gonzalez will be speaking alongside Christiane Pendarvis of Pattern Beauty at NRF '26 in NYC on Sunday, January 11th.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nrfbigshow.nrf.com\/session\/2530\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building and Scaling: Winning in a Multichannel World\" \/>\n<meta property=\"og:description\" content=\"MG2 Principal Melissa Gonzalez will be speaking alongside Christiane Pendarvis of Pattern Beauty at NRF '26 in NYC on Sunday, January 11th.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nrfbigshow.nrf.com\/session\/2530\" \/>\n<meta property=\"og:site_name\" content=\"MG2\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MG2corporation\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-07T00:03:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-07T00:03:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2026\/01\/06165811\/F04-Winning-in-a-multichannel-world.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Paige Barnett\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mg2_design\" \/>\n<meta name=\"twitter:site\" content=\"@mg2_design\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paige Barnett\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mg2.com\/latest\/building-and-scaling-winning-in-a-multichannel-world\/\",\"url\":\"https:\/\/nrfbigshow.nrf.com\/session\/2530\",\"name\":\"Building and Scaling: Winning in a Multichannel World - Insights - MG2\",\"isPartOf\":{\"@id\":\"https:\/\/mg2.com\/#website\"},\"datePublished\":\"2026-01-07T00:03:07+00:00\",\"dateModified\":\"2026-01-07T00:03:09+00:00\",\"author\":{\"@id\":\"https:\/\/mg2.com\/#\/schema\/person\/5fb6047702f3397d7c5600b208f3e807\"},\"description\":\"MG2 Principal Melissa Gonzalez will be speaking alongside Christiane Pendarvis of Pattern Beauty at NRF '26 in NYC on Sunday, January 11th.\",\"breadcrumb\":{\"@id\":\"https:\/\/nrfbigshow.nrf.com\/session\/2530#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nrfbigshow.nrf.com\/session\/2530\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nrfbigshow.nrf.com\/session\/2530#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mg2.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Building and Scaling: Winning in a Multichannel World\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mg2.com\/#website\",\"url\":\"https:\/\/mg2.com\/\",\"name\":\"MG2\",\"description\":\"Design leadership and delivery excellence\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mg2.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/mg2.com\/#\/schema\/person\/5fb6047702f3397d7c5600b208f3e807\",\"name\":\"Paige Barnett\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/mg2.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cb8841bab31978a37f4fac45749c5129?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cb8841bab31978a37f4fac45749c5129?s=96&d=mm&r=g\",\"caption\":\"Paige Barnett\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Building and Scaling: Winning in a Multichannel World - Insights - MG2","description":"MG2 Principal Melissa Gonzalez will be speaking alongside Christiane Pendarvis of Pattern Beauty at NRF '26 in NYC on Sunday, January 11th.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nrfbigshow.nrf.com\/session\/2530","og_locale":"zh_CN","og_type":"article","og_title":"Building and Scaling: Winning in a Multichannel World","og_description":"MG2 Principal Melissa Gonzalez will be speaking alongside Christiane Pendarvis of Pattern Beauty at NRF '26 in NYC on Sunday, January 11th.","og_url":"https:\/\/nrfbigshow.nrf.com\/session\/2530","og_site_name":"MG2","article_publisher":"https:\/\/www.facebook.com\/MG2corporation","article_published_time":"2026-01-07T00:03:07+00:00","article_modified_time":"2026-01-07T00:03:09+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2026\/01\/06165811\/F04-Winning-in-a-multichannel-world.png","type":"image\/png"}],"author":"Paige Barnett","twitter_card":"summary_large_image","twitter_creator":"@mg2_design","twitter_site":"@mg2_design","twitter_misc":{"\u4f5c\u8005":"Paige Barnett","\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"1 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mg2.com\/latest\/building-and-scaling-winning-in-a-multichannel-world\/","url":"https:\/\/nrfbigshow.nrf.com\/session\/2530","name":"Building and Scaling: Winning in a Multichannel World - Insights - MG2","isPartOf":{"@id":"https:\/\/mg2.com\/#website"},"datePublished":"2026-01-07T00:03:07+00:00","dateModified":"2026-01-07T00:03:09+00:00","author":{"@id":"https:\/\/mg2.com\/#\/schema\/person\/5fb6047702f3397d7c5600b208f3e807"},"description":"MG2 Principal Melissa Gonzalez will be speaking alongside Christiane Pendarvis of Pattern Beauty at NRF '26 in NYC on Sunday, January 11th.","breadcrumb":{"@id":"https:\/\/nrfbigshow.nrf.com\/session\/2530#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nrfbigshow.nrf.com\/session\/2530"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/nrfbigshow.nrf.com\/session\/2530#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mg2.com\/"},{"@type":"ListItem","position":2,"name":"Building and Scaling: Winning in a Multichannel World"}]},{"@type":"WebSite","@id":"https:\/\/mg2.com\/#website","url":"https:\/\/mg2.com\/","name":"MG2","description":"Design leadership and delivery excellence","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mg2.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"zh-Hans"},{"@type":"Person","@id":"https:\/\/mg2.com\/#\/schema\/person\/5fb6047702f3397d7c5600b208f3e807","name":"Paige Barnett","image":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/mg2.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cb8841bab31978a37f4fac45749c5129?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cb8841bab31978a37f4fac45749c5129?s=96&d=mm&r=g","caption":"Paige Barnett"}}]}},"uagb_featured_image_src":{"full":["https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2026\/01\/06165811\/F04-Winning-in-a-multichannel-world.png",1200,628,false],"thumbnail":["https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2026\/01\/06165811\/F04-Winning-in-a-multichannel-world-600x600.png",600,600,true],"medium":["https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2026\/01\/06165811\/F04-Winning-in-a-multichannel-world-800x419.png",800,419,true],"medium_large":["https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2026\/01\/06165811\/F04-Winning-in-a-multichannel-world-768x402.png",768,402,true],"large":["https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2026\/01\/06165811\/F04-Winning-in-a-multichannel-world.png",1200,628,false],"1536x1536":["https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2026\/01\/06165811\/F04-Winning-in-a-multichannel-world.png",1200,628,false],"2048x2048":["https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2026\/01\/06165811\/F04-Winning-in-a-multichannel-world.png",1200,628,false],"trp-custom-language-flag":["https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2026\/01\/06165811\/F04-Winning-in-a-multichannel-world-18x9.png",18,9,true]},"uagb_author_info":{"display_name":"Paige Barnett","author_link":"https:\/\/mg2.com\/zh\/latest\/author\/paige\/"},"uagb_comment_info":0,"uagb_excerpt":"MG2 Principal Melissa Gonzalez will be speaking alongside Christiane Pendarvis of Pattern Beauty at NRF ’26 in NYC on Sunday, January 11th. Learn how to win in a multichannel world with insights into how retailers can effectively strategize by aligning teams, unifying data and inventory, and delivering consistent customer experiences.","_links":{"self":[{"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/posts\/13732"}],"collection":[{"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/comments?post=13732"}],"version-history":[{"count":0,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/posts\/13732\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/media\/13733"}],"wp:attachment":[{"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/media?parent=13732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/categories?post=13732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/tags?post=13732"},{"taxonomy":"markets","embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/markets?post=13732"},{"taxonomy":"market_sectors","embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/market_sectors?post=13732"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/location?post=13732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}