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In this episode of Retail Refined, MG2 Principal Melissa Gonzalez sits down with Brieane Olson, CEO of Pacsun, to explore how Gen Z and Gen Alpha are redefining creativity, consumption, and connection\u2014and what it means for brands hoping to stay relevant in a culture that\u2019s evolving faster than ever.<\/p>\n\n\n\n

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Listen to the full episode in Market Scale<\/a><\/div>\n<\/div>\n\n\n\n

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<\/p>","protected":false},"excerpt":{"rendered":"

In this episode of Retail Refined, MG2 Principal Melissa Gonzalez sits down with Brieane Olson, CEO of Pacsun, to explore how Gen Z and Gen Alpha are redefining creativity, consumption, and connection\u2014and what it means for brands hoping to stay relevant in a culture that\u2019s evolving faster than ever.<\/p>","protected":false},"author":41,"featured_media":11685,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[2789],"tags":[],"markets":[261],"market_sectors":[2995,275],"location":[],"class_list":["post-13781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-coverage","markets-consumer-experiences","market_sectors-experiential-retail","market_sectors-specialty-retail"],"acf":[],"yoast_head":"\nFashion, Identity, and Digital Life Collide: Why Brands Must Listen, Collaborate, and Co-Create With the Next Generation 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