{"id":13852,"date":"2026-02-09T15:53:24","date_gmt":"2026-02-09T22:53:24","guid":{"rendered":"https:\/\/mg2.com\/?p=13852"},"modified":"2026-04-07T16:17:18","modified_gmt":"2026-04-07T23:17:18","slug":"gen-alpha-loves-brick-and-mortar-retail-heres-what-they-want-when-they-shop","status":"publish","type":"post","link":"https:\/\/mg2.com\/zh\/latest\/gen-alpha-loves-brick-and-mortar-retail-heres-what-they-want-when-they-shop\/","title":{"rendered":"Gen Alpha Loves Brick-and-Mortar Retail. Here\u2019s What They Want When They Shop."},"content":{"rendered":"<div class=\"wp-block-columns post-header is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"taxonomy-category wp-block-post-terms\"><a href=\"https:\/\/mg2.com\/zh\/latest\/category\/media-coverage\/\" rel=\"tag\">\u5a92\u4f53\u62a5\u9053<\/a><\/div>\n\n<h1 class=\"wp-block-post-title\">Gen Alpha Loves Brick-and-Mortar Retail. Here\u2019s What They Want When They Shop.<\/h1>\n\n<div class=\"meta wp-block-post-date\"><time datetime=\"2026-02-09T15:53:24-07:00\">9 2 \u6708, 2026<\/time><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/24113003\/S_220502_Melissa_Gonzalez_Headshot_webfull.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-image-13234 wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/24113003\/S_220502_Melissa_Gonzalez_Headshot_webfull.jpg 1920w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/24113003\/S_220502_Melissa_Gonzalez_Headshot_webfull-800x533.jpg 800w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/24113003\/S_220502_Melissa_Gonzalez_Headshot_webfull-1600x1067.jpg 1600w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/24113003\/S_220502_Melissa_Gonzalez_Headshot_webfull-768x512.jpg 768w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/24113003\/S_220502_Melissa_Gonzalez_Headshot_webfull-1536x1024.jpg 1536w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/03\/24113003\/S_220502_Melissa_Gonzalez_Headshot_webfull-18x12.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>In a recent Retail Brew article by Erin Cabrey, MG2 Principal Melissa Gonzalez shares her insights on Gen Alpha&#8217;s retail preferences and influence, here&#8217;s a snipped from the article. <\/p>\n\n\n\n<p>&#8220;And while Gen Z, too, prefers an in-store experience, Gen Alpha differs in their desire for interactivity in stores, as over half will leave a store if there isn\u2019t anything for them to try out (that ability to test has helped Sephora thrive with the generation). Gonzalez chalked this preference up to their experiences meeting up in virtual worlds since they were young.&#8221;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-charcoal-color has-white-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.retailbrew.com\/stories\/2026\/02\/09\/gen-alpha-loves-brick-and-mortar-retail-here-s-what-they-want-when-they-shop\" target=\"_blank\" rel=\"noreferrer noopener\">Read the full article in Retail Brew<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>In a recent Retail Brew article by Erin Cabrey, MG2 Principal Melissa Gonzalez shares her insights on Gen Alpha&#8217;s retail preferences and influence, here&#8217;s a snipped from the article. &#8220;And while Gen Z, too, prefers an in-store experience, Gen Alpha differs in their desire for interactivity in stores, as over half will leave a store [&hellip;]<\/p>","protected":false},"author":41,"featured_media":13234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[2789],"tags":[],"markets":[261],"market_sectors":[2995,275],"location":[],"class_list":["post-13852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-coverage","markets-consumer-experiences","market_sectors-experiential-retail","market_sectors-specialty-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v21.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gen Alpha Loves Brick-and-Mortar Retail. 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