{"id":13916,"date":"2026-04-16T15:17:39","date_gmt":"2026-04-16T22:17:39","guid":{"rendered":"https:\/\/mg2.com\/?p=13916"},"modified":"2026-05-05T15:35:47","modified_gmt":"2026-05-05T22:35:47","slug":"how-gen-alpha-is-changing-the-in-store-experience","status":"publish","type":"post","link":"https:\/\/mg2.com\/zh\/latest\/how-gen-alpha-is-changing-the-in-store-experience\/","title":{"rendered":"How Gen Alpha is Changing the In-Store Experience"},"content":{"rendered":"
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\u5a92\u4f53\u62a5\u9053<\/a><\/div>\n\n

How Gen Alpha is Changing the In-Store Experience<\/h1>\n\n
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In a recent article, Senior Reporter Katie Hicks of Marketing Brew explores how Gen Alpha is changing the in-store experience. <\/p>\n\n\n\n

“Older generations grew up watching many facets of life shift from IRL to online, including shopping. But as younger generations search for places outside of home and school to hang out and watch as creators encourage them to visit stores in person, it\u2019s possible that a reversal could be taking place. A survey from retail consultancy MG2 Advisory recently found that 73% of Gen Alpha prefers good ol\u2019 fashioned brick-and-mortar shopping to buying online.”<\/p>\n\n\n\n

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Read the full article in Marketing Brew<\/a><\/div>\n<\/div>\n\n\n\n

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In a recent article, Senior Reporter Katie Hicks of Marketing Brew explores how Gen Alpha is changing the in-store experience. “Older generations grew up watching many facets of life shift from IRL to online, including shopping. But as younger generations search for places outside of home and school to hang out and watch as creators […]<\/p>","protected":false},"author":41,"featured_media":13918,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[2789],"tags":[],"markets":[261],"market_sectors":[2995,275],"location":[],"class_list":["post-13916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-coverage","markets-consumer-experiences","market_sectors-experiential-retail","market_sectors-specialty-retail"],"acf":[],"yoast_head":"\nHow Gen Alpha is Changing the In-Store Experience - Insights - MG2<\/title>\n<meta name=\"description\" content=\"In a recent article, Senior Reporter Katie Hicks of Marketing Brew explores how Gen Alpha is changing the in-store experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingbrew.com\/stories\/2026\/04\/16\/how-gen-alpha-is-changing-the-in-store-experience\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Gen Alpha is Changing the In-Store Experience\" \/>\n<meta property=\"og:description\" content=\"In a recent article, Senior Reporter Katie Hicks of Marketing Brew explores how Gen Alpha is changing the in-store experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketingbrew.com\/stories\/2026\/04\/16\/how-gen-alpha-is-changing-the-in-store-experience\" \/>\n<meta property=\"og:site_name\" content=\"MG2\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MG2corporation\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-16T22:17:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-05T22:35:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2026\/05\/05153518\/gen-alpha-report-heroimageoptim.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1047\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paige Barnett\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mg2_design\" \/>\n<meta name=\"twitter:site\" content=\"@mg2_design\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paige Barnett\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mg2.com\/latest\/how-gen-alpha-is-changing-the-in-store-experience\/\",\"url\":\"https:\/\/www.marketingbrew.com\/stories\/2026\/04\/16\/how-gen-alpha-is-changing-the-in-store-experience\",\"name\":\"How Gen Alpha is Changing the In-Store Experience - 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