{"id":14052,"date":"2026-08-17T09:20:33","date_gmt":"2026-08-17T16:20:33","guid":{"rendered":"https:\/\/mg2.com\/?p=14052"},"modified":"2026-09-01T09:30:05","modified_gmt":"2026-09-01T16:30:05","slug":"the-mall-of-the-future-driven-by-the-teens-of-today","status":"publish","type":"post","link":"https:\/\/mg2.com\/zh\/latest\/the-mall-of-the-future-driven-by-the-teens-of-today\/","title":{"rendered":"The Mall of the Future, Driven by the Teens of Today"},"content":{"rendered":"<div class=\"wp-block-columns post-header is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"taxonomy-category wp-block-post-terms\"><a href=\"https:\/\/mg2.com\/zh\/latest\/category\/media-coverage\/\" rel=\"tag\">\u5a92\u4f53\u62a5\u9053<\/a><\/div>\n\n<h1 class=\"wp-block-post-title\">The Mall of the Future, Driven by the Teens of Today<\/h1>\n\n<div class=\"meta wp-block-post-date\"><time datetime=\"2026-08-17T09:20:33-07:00\">17 8 \u6708, 2026<\/time><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"581\" src=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2024\/06\/07090117\/flatiron-crossing-park.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-image-12382 wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2024\/06\/07090117\/flatiron-crossing-park.jpg 1000w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2024\/06\/07090117\/flatiron-crossing-park-800x465.jpg 800w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2024\/06\/07090117\/flatiron-crossing-park-768x446.jpg 768w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2024\/06\/07090117\/flatiron-crossing-park-18x10.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>In a recent Building Design + Construction article, Managing Editor Quinn Purcell explores the influence of teenagers on shopping malls, siting insights from MG2 Advisory&#8217;s Gen Alpha report, and talks with MG2 Principals Melissa Gonzalez and David Russell. <\/p>\n\n\n\n<p>&#8220;According to a December 2025 report by global architecture and design firm MG2, Young in Age, Mighty in Impact: Gen Alpha is Rewriting The Rules For Brands, 73% of Gen Alpha consumers prefer shopping in-store. They find value in the tactile, hands-on experiences that let them explore products, validate their purchase decisions, and engage with brands.&#8221;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-charcoal-color has-white-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.bdcnetwork.com\/building-sector-reports\/shopping-centers\/article\/55389611\/the-mall-of-the-future-driven-by-the-teens-of-today\" target=\"_blank\" rel=\"noreferrer noopener\">\u8bf7\u9605\u8bfb\u300a\u5efa\u7b51\u8bbe\u8ba1\u4e0e\u65bd\u5de5\u300b\u4e0a\u7684\u5b8c\u6574\u6587\u7ae0\u3002<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>In a recent Building Design + Construction article, Managing Editor Quinn Purcell explores the influence of teenagers on shopping malls, siting insights from MG2 Advisory&#8217;s Gen Alpha report, and talks with MG2 Principals Melissa Gonzalez and David Russell. &#8220;According to a December 2025 report by global architecture and design firm MG2, Young in Age, Mighty [&hellip;]<\/p>","protected":false},"author":41,"featured_media":12382,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[2789],"tags":[],"markets":[261],"market_sectors":[2993,275],"location":[],"class_list":["post-14052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-coverage","markets-consumer-experiences","market_sectors-retail-programs","market_sectors-specialty-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v21.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Mall of the Future, Driven by the Teens of Today - Insights - MG2<\/title>\n<meta name=\"description\" content=\"In a recent Building Design + Construction article, Managing Editor Quinn Purcell explores the influence of teenagers on shopping malls, siting insights from MG2 Advisory&#039;s Gen Alpha report, and talks with MG2 Principals Melissa Gonzalez and David Russell.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bdcnetwork.com\/building-sector-reports\/shopping-centers\/article\/55389611\/the-mall-of-the-future-driven-by-the-teens-of-today\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Mall of the Future, Driven by the Teens of Today\" \/>\n<meta property=\"og:description\" content=\"In a recent Building Design + Construction article, Managing Editor Quinn Purcell explores the influence of teenagers on shopping malls, siting insights from MG2 Advisory&#039;s Gen Alpha report, and talks with MG2 Principals Melissa Gonzalez and David Russell.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bdcnetwork.com\/building-sector-reports\/shopping-centers\/article\/55389611\/the-mall-of-the-future-driven-by-the-teens-of-today\" \/>\n<meta property=\"og:site_name\" content=\"MG2\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MG2corporation\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-17T16:20:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-01T16:30:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2024\/06\/07090117\/flatiron-crossing-park.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"581\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paige Barnett\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mg2_design\" \/>\n<meta name=\"twitter:site\" content=\"@mg2_design\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paige Barnett\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mg2.com\/latest\/the-mall-of-the-future-driven-by-the-teens-of-today\/\",\"url\":\"https:\/\/www.bdcnetwork.com\/building-sector-reports\/shopping-centers\/article\/55389611\/the-mall-of-the-future-driven-by-the-teens-of-today\",\"name\":\"The Mall of the Future, Driven by the Teens of Today - Insights - MG2\",\"isPartOf\":{\"@id\":\"https:\/\/mg2.com\/#website\"},\"datePublished\":\"2026-08-17T16:20:33+00:00\",\"dateModified\":\"2026-09-01T16:30:05+00:00\",\"author\":{\"@id\":\"https:\/\/mg2.com\/#\/schema\/person\/5fb6047702f3397d7c5600b208f3e807\"},\"description\":\"In a recent Building Design + Construction article, Managing Editor Quinn Purcell explores the influence of teenagers on shopping malls, siting insights from MG2 Advisory's Gen Alpha report, and talks with MG2 Principals Melissa Gonzalez and David Russell.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bdcnetwork.com\/building-sector-reports\/shopping-centers\/article\/55389611\/the-mall-of-the-future-driven-by-the-teens-of-today#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bdcnetwork.com\/building-sector-reports\/shopping-centers\/article\/55389611\/the-mall-of-the-future-driven-by-the-teens-of-today\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bdcnetwork.com\/building-sector-reports\/shopping-centers\/article\/55389611\/the-mall-of-the-future-driven-by-the-teens-of-today#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mg2.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Mall of the Future, Driven by the Teens of Today\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mg2.com\/#website\",\"url\":\"https:\/\/mg2.com\/\",\"name\":\"MG2\",\"description\":\"Design leadership and delivery excellence\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mg2.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/mg2.com\/#\/schema\/person\/5fb6047702f3397d7c5600b208f3e807\",\"name\":\"Paige Barnett\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\/\/mg2.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cb8841bab31978a37f4fac45749c5129?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cb8841bab31978a37f4fac45749c5129?s=96&d=mm&r=g\",\"caption\":\"Paige Barnett\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Mall of the Future, Driven by the Teens of Today - Insights - MG2","description":"In a recent Building Design + Construction article, Managing Editor Quinn Purcell explores the influence of teenagers on shopping malls, siting insights from MG2 Advisory's Gen Alpha report, and talks with MG2 Principals Melissa Gonzalez and David Russell.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bdcnetwork.com\/building-sector-reports\/shopping-centers\/article\/55389611\/the-mall-of-the-future-driven-by-the-teens-of-today","og_locale":"zh_CN","og_type":"article","og_title":"The Mall of the Future, Driven by the Teens of Today","og_description":"In a recent Building Design + Construction article, Managing Editor Quinn Purcell explores the influence of teenagers on shopping malls, siting insights from MG2 Advisory's Gen Alpha report, and talks with MG2 Principals Melissa Gonzalez and David Russell.","og_url":"https:\/\/www.bdcnetwork.com\/building-sector-reports\/shopping-centers\/article\/55389611\/the-mall-of-the-future-driven-by-the-teens-of-today","og_site_name":"MG2","article_publisher":"https:\/\/www.facebook.com\/MG2corporation","article_published_time":"2026-08-17T16:20:33+00:00","article_modified_time":"2026-09-01T16:30:05+00:00","og_image":[{"width":1000,"height":581,"url":"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2024\/06\/07090117\/flatiron-crossing-park.jpg","type":"image\/jpeg"}],"author":"Paige Barnett","twitter_card":"summary_large_image","twitter_creator":"@mg2_design","twitter_site":"@mg2_design","twitter_misc":{"\u4f5c\u8005":"Paige Barnett","\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"1 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mg2.com\/latest\/the-mall-of-the-future-driven-by-the-teens-of-today\/","url":"https:\/\/www.bdcnetwork.com\/building-sector-reports\/shopping-centers\/article\/55389611\/the-mall-of-the-future-driven-by-the-teens-of-today","name":"The Mall of the Future, Driven by the Teens of Today - Insights - MG2","isPartOf":{"@id":"https:\/\/mg2.com\/#website"},"datePublished":"2026-08-17T16:20:33+00:00","dateModified":"2026-09-01T16:30:05+00:00","author":{"@id":"https:\/\/mg2.com\/#\/schema\/person\/5fb6047702f3397d7c5600b208f3e807"},"description":"In a recent Building Design + Construction article, Managing Editor Quinn Purcell explores the influence of teenagers on shopping malls, siting insights from MG2 Advisory's Gen Alpha report, and talks with MG2 Principals Melissa Gonzalez and David Russell.","breadcrumb":{"@id":"https:\/\/www.bdcnetwork.com\/building-sector-reports\/shopping-centers\/article\/55389611\/the-mall-of-the-future-driven-by-the-teens-of-today#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bdcnetwork.com\/building-sector-reports\/shopping-centers\/article\/55389611\/the-mall-of-the-future-driven-by-the-teens-of-today"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.bdcnetwork.com\/building-sector-reports\/shopping-centers\/article\/55389611\/the-mall-of-the-future-driven-by-the-teens-of-today#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mg2.com\/"},{"@type":"ListItem","position":2,"name":"The Mall of the Future, Driven by the Teens of Today"}]},{"@type":"WebSite","@id":"https:\/\/mg2.com\/#website","url":"https:\/\/mg2.com\/","name":"MG2","description":"Design leadership and delivery excellence","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mg2.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"zh-Hans"},{"@type":"Person","@id":"https:\/\/mg2.com\/#\/schema\/person\/5fb6047702f3397d7c5600b208f3e807","name":"Paige Barnett","image":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/mg2.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cb8841bab31978a37f4fac45749c5129?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cb8841bab31978a37f4fac45749c5129?s=96&d=mm&r=g","caption":"Paige Barnett"}}]}},"uagb_featured_image_src":{"full":["https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2024\/06\/07090117\/flatiron-crossing-park.jpg",1000,581,false],"thumbnail":["https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2024\/06\/07090117\/flatiron-crossing-park-600x581.jpg",600,581,true],"medium":["https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2024\/06\/07090117\/flatiron-crossing-park-800x465.jpg",800,465,true],"medium_large":["https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2024\/06\/07090117\/flatiron-crossing-park-768x446.jpg",768,446,true],"large":["https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2024\/06\/07090117\/flatiron-crossing-park.jpg",1000,581,false],"1536x1536":["https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2024\/06\/07090117\/flatiron-crossing-park.jpg",1000,581,false],"2048x2048":["https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2024\/06\/07090117\/flatiron-crossing-park.jpg",1000,581,false],"trp-custom-language-flag":["https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2024\/06\/07090117\/flatiron-crossing-park-18x10.jpg",18,10,true]},"uagb_author_info":{"display_name":"Paige Barnett","author_link":"https:\/\/mg2.com\/zh\/latest\/author\/paige\/"},"uagb_comment_info":0,"uagb_excerpt":"In a recent Building Design + Construction article, Managing Editor Quinn Purcell explores the influence of teenagers on shopping malls, siting insights from MG2 Advisory&#8217;s Gen Alpha report, and talks with MG2 Principals Melissa Gonzalez and David Russell. &#8220;According to a December 2025 report by global architecture and design firm MG2, Young in Age, Mighty&hellip;","_links":{"self":[{"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/posts\/14052"}],"collection":[{"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/comments?post=14052"}],"version-history":[{"count":0,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/posts\/14052\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/media\/12382"}],"wp:attachment":[{"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/media?parent=14052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/categories?post=14052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/tags?post=14052"},{"taxonomy":"markets","embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/markets?post=14052"},{"taxonomy":"market_sectors","embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/market_sectors?post=14052"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/location?post=14052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}