{"id":14090,"date":"2026-09-30T15:36:54","date_gmt":"2026-09-30T22:36:54","guid":{"rendered":"https:\/\/mg2.com\/?p=14090"},"modified":"2026-10-01T16:12:10","modified_gmt":"2026-10-01T23:12:10","slug":"gen-alpha-wants-a-say-in-retail","status":"publish","type":"post","link":"https:\/\/mg2.com\/zh\/latest\/gen-alpha-wants-a-say-in-retail\/","title":{"rendered":"Gen Alpha Wants a Say in Retail"},"content":{"rendered":"<div class=\"wp-block-columns post-header is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"taxonomy-category wp-block-post-terms\"><a href=\"https:\/\/mg2.com\/zh\/latest\/category\/media-coverage\/\" rel=\"tag\">\u5a92\u4f53\u62a5\u9053<\/a><\/div>\n\n<h1 class=\"wp-block-post-title\">Gen Alpha Wants a Say in Retail<\/h1>\n\n<div class=\"meta wp-block-post-date\"><time datetime=\"2026-09-30T15:36:54-07:00\">30 9 \u6708, 2026<\/time><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"422\" src=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2026\/10\/01161156\/FCEB-templates-10.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-image-14091 wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2026\/10\/01161156\/FCEB-templates-10.webp 750w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2026\/10\/01161156\/FCEB-templates-10-18x10.webp 18w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>In a recent Fast Company article, MG2 Principal Melissa Gonzalez explores Gen Alpha\u2019s expectations for how they engage with brands and the role physical stores can play in creating more interactive experiences. <\/p>\n\n\n\n<p>\u201cIn our research, 73% of Gen Alpha said seeing, trying, or touching things themselves was a leading reason to visit a physical store. We also saw stronger interest in hands-on engagement that allowed them to evaluate, test, and explore products rather than simply encounter something visually impressive.\u201d<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-charcoal-color has-white-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.fastcompany.com\/91614497\/gen-alpha-wants-a-say-in-retail\" target=\"_blank\" rel=\"noreferrer noopener\">\u9605\u8bfb\u300a\u5feb\u516c\u53f8\u300b\u4e0a\u7684\u5b8c\u6574\u6587\u7ae0\u3002<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>In a recent Fast Company article, MG2 Principal Melissa Gonzalez explores Gen Alpha\u2019s expectations for how they engage with brands and the role physical stores can play in creating more interactive experiences. \u201cIn our research, 73% of Gen Alpha said seeing, trying, or touching things themselves was a leading reason to visit a physical store. [&hellip;]<\/p>","protected":false},"author":41,"featured_media":14091,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[2789],"tags":[],"markets":[],"market_sectors":[],"location":[],"class_list":["post-14090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-coverage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v21.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gen Alpha Wants a Say in Retail - Insights - MG2<\/title>\n<meta name=\"description\" content=\"In a recent Fast Company article, MG2 Principal Melissa Gonzalez explores Gen Alpha\u2019s expectations for how they engage with brands and the role physical stores can play in creating more interactive experiences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fastcompany.com\/91614497\/gen-alpha-wants-a-say-in-retail\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gen Alpha Wants a Say in Retail\" \/>\n<meta property=\"og:description\" content=\"In a recent Fast Company article, MG2 Principal Melissa Gonzalez explores Gen Alpha\u2019s expectations for how they engage with brands and the role physical stores can play in creating more interactive experiences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fastcompany.com\/91614497\/gen-alpha-wants-a-say-in-retail\" \/>\n<meta property=\"og:site_name\" content=\"MG2\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MG2corporation\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-30T22:36:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-01T23:12:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2026\/10\/01161156\/FCEB-templates-10.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"422\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Paige Barnett\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mg2_design\" \/>\n<meta name=\"twitter:site\" content=\"@mg2_design\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paige Barnett\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mg2.com\/latest\/gen-alpha-wants-a-say-in-retail\/\",\"url\":\"https:\/\/www.fastcompany.com\/91614497\/gen-alpha-wants-a-say-in-retail\",\"name\":\"Gen Alpha Wants a Say in Retail - 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