{"id":10200,"date":"2022-08-15T17:58:19","date_gmt":"2022-08-16T00:58:19","guid":{"rendered":"https:\/\/dev.mg2.com\/?post_type=projects&p=10200"},"modified":"2024-06-20T13:36:03","modified_gmt":"2024-06-20T20:36:03","slug":"loulou-market-and-bar","status":"publish","type":"projects","link":"https:\/\/mg2.com\/zh\/projects\/loulou-market-and-bar\/","title":{"rendered":"LouLou \u5e02\u573a\u548c\u9152\u5427"},"content":{"rendered":"
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Expanding the legacy and brand of a culinary legend<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n
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Upon his semi-retirement, Thierry Rautureau, better known to many as the award-winning Chef in the Hat, was ready to embark on a new culinary endeavor. He sought to expand his brand beyond traditional fine dining into a more approachable but still sophisticated experience that would appeal to a wider audience.<\/p>\n\n\n\n

Rautureau collaborated with MG2 and SSP America to design and develop LouLou Market & Bar: a French-meets-Pacific Northwest restaurant in the Seattle-Tacoma International Airport. The restaurant weaves together the chef’s passion for cooking, a lifetime of culinary accomplishments, and rich personal history.<\/p>\n<\/div>\n<\/div>\n\n\n\t\n

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Every aspect of LouLou’s environment and branding was chosen to reflect the Chef’s vision, the legacy of his brand, and his lifelong journey.<\/span><\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n

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The familiar wood tones and neutral colors of its nearby terminal neighbors are delicately interrupted by a dark blue and white color palette. It’s a strategic motif that distinguishes itself while also creating a welcoming respite in the chaotic gate environment.<\/p>\n\n\n\n

Custom wall coverings surround visitors\u2014hand-illustrated to pay homage to Rautureau\u2019s childhood dog\u2014gracing the walls alongside a refined logo, signage, and greenery-adorned shelving. Elegant yet hearty Parisian fixtures, furnishings, and operational elements such as rattan seating and bespoke brass beer taps combine to create a warm market atmosphere. Menus, plating, and presentations artfully blend French and Pacific Northwest culinary traditions.<\/p>\n\n\n\n

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“We wanted to make sure it lived up to the Chef’s reputation,” explains Peter Stocker, Principal and LouLou’s design and branding lead. “It was a powerful collaboration in which we pooled ideas and talents to achieve a genuine design vision. I believe we were successful in honoring his legacy, brand, and personal history \u2014 the end result is authentically and aesthetically him.”<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Upon his semi-retirement, Thierry Rautureau, better known to many as the award-winning Chef in the Hat, was ready to embark on a new culinary endeavor. He sought to expand his brand beyond traditional fine dining into a more approachable but still sophisticated experience that would appeal to a wider audience. Rautureau collaborated with MG2 and […]<\/p>","protected":false},"author":1,"featured_media":10201,"template":"","meta":{"_uag_custom_page_level_css":""},"tags":[2734,2732,2733,2677,2736,2735],"markets":[261],"market_sectors":[265],"class_list":["post-10200","projects","type-projects","status-publish","has-post-thumbnail","hentry","tag-airport-retail-design","tag-fb-design","tag-food-and-beverage-design","tag-retail-design","tag-winery-architecture","tag-winery-design","markets-consumer-experiences","market_sectors-food-and-beverage","expertise-architectural-design","expertise-brand-design-development","project_type-food-beverage-entertainment"],"acf":[],"yoast_head":"\nModern Restaraunt Branding & Design for Loulou Market and Bar | MG2 Architecture<\/title>\n<meta name=\"description\" content=\"Discover how MG2's design and branding approach helped create a trendy and inviting atmosphere for the Chef in the Hat's Loulou Market and Bar.\" \/>\n<meta name=\"robots\" content=\"index, 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