{"id":10229,"date":"2022-08-24T14:04:33","date_gmt":"2022-08-24T21:04:33","guid":{"rendered":"https:\/\/dev.mg2.com\/?post_type=projects&p=10229"},"modified":"2024-08-06T09:45:08","modified_gmt":"2024-08-06T16:45:08","slug":"catchn-ice-cream-dylan-lemay","status":"publish","type":"projects","link":"https:\/\/mg2.com\/zh\/projects\/catchn-ice-cream-dylan-lemay\/","title":{"rendered":"\u6293\u51b0\u6dc7\u6dcb"},"content":{"rendered":"
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Bringing the brand of an iconic influencer to life<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n
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Since his humble beginnings as a Cold Stone Creamery scooper in Michigan, Dylan Lemay always dreamed of taking his love and passion for ice cream to new heights. The young entrepreneur spent years honing his craft, building his personal brand, and creating unique, first-person social videos that put ice cream fans in the spotlight.<\/p>\n\n\n\n

Today, as TikTok\u2019s number one food & beverage content creator, Dylan regularly entertains over 15 million followers across numerous digital platforms with his ice cream \u201cthrowing\u201d antics. When the influencer was ready to establish a brick-and-mortar venture, he partnered with MG2\/The Lionesque Group to bring his brand and vision to life.<\/p>\n\n\n\n

Catch\u2019N Ice Cream is an innovative, interactive ice cream shop experience in the NoHo neighborhood of New York City. Like neighboring retailers on its strategically chosen block of Bleecker Street, Catch\u2019N is a contemporary brand that offers visitors an engaging yet timeless approach to a classic experience, one that is inherently Dylan Lemay.<\/p>\n<\/div>\n<\/div>\n\n\n\t\n

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The store\u2019s design language is crisp, clean, and modern, with angular details that draw guests’ eyes to the culinary performance at its center. Hand-selected from dozens of options, the venue itself is a traditional podium retail space in the historic Bayard-Condict Building: the only structure in NYC by the great modernist architect Louis Sullivan. This unique setting creates a backdrop of familiarity and neighborhood context that juxtaposes the trendy elements specific to the Catch\u2019N brand.<\/p>\n\n\n\n

In order to fundamentally capture Dylan\u2019s style and personality, every element for Catch\u2019N was custom-designed<\/a>, from the logo and style guide, to merchandise, fixtures, counters, and wallcoverings. Curated with intent, Catch\u2019N\u2019s color palette boldly diverts from the industry\u2019s traditional, frequently used shades while still befitting that of an ice cream company.<\/p>\n<\/div>\n<\/div>\n\n\n\t\n

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The Catch\u2019N experience centers around a huge cold slab counter where staff chop, fold, and throw ice cream to customers, replicating the influencer\u2019s signature style. The user journey, both kinetic and sensory in nature, puts each patron in the spotlight, just like Dylan\u2019s digital brand and video creations. <\/p>\n\n\n\n

As guests wait their turn, they\u2019re awarded ample sightlines to the cold slab experience and the ability to explore the full line-up of ice cream-themed merchandise. Technological touches such as digital menus and projection mapping infuse humor and keep in-store content fresh, rounding off a stylish, engaging experience created by\u2014and for\u2014the next generation.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u201cCatch\u2019N is born 50% from social media and 50% from the culinary ice cream world,\u201d explains Peter Stocker<\/a>, Principal at MG2 and design lead on the new ice cream brand, \u201cThe design and customer experiences in the space reflect that duality.\u201d<\/p>\n\n\n\n

\u201cWhat\u2019s been so exciting about working with Dylan and his team to create this unique culinary experience is the incredible growth we\u2019re seeing in the \u2018creator as a brand\u2019 trend,\u201d adds Melissa Gonzalez<\/a>, Principal at MG2 and Founder of The Lionesque Group, an MG2 studio. \u201cThe opportunity to partner with such a dynamic innovator with a steadfast entrepreneurial mindset, and be that counterpart in helping him find the perfect space, bring the design to life, and mold the brand voice\u2014it\u2019s been a rewarding experience for all involved.\u201d<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Since his humble beginnings as a Cold Stone Creamery scooper in Michigan, Dylan Lemay always dreamed of taking his love and passion for ice cream to new heights. The young entrepreneur spent years honing his craft, building his personal brand, and creating unique, first-person social videos that put ice cream fans in the spotlight. Today, […]<\/p>","protected":false},"author":1,"featured_media":10230,"template":"","meta":{"_uag_custom_page_level_css":""},"tags":[],"markets":[261],"market_sectors":[265],"class_list":["post-10229","projects","type-projects","status-publish","has-post-thumbnail","hentry","markets-consumer-experiences","market_sectors-food-and-beverage","expertise-architectural-design","expertise-brand-design-development","project_type-brand-design","project_type-food-beverage-entertainment","project_type-specialty-retail"],"acf":[],"yoast_head":"\nPlayful Branding & Design for Catch'n Ice Cream by Dylan LeMay<\/title>\n<meta name=\"description\" content=\"Learn how MG2's design expertise and artist Dylan LeMay brought a playful design to Catch'n Ice Cream's flagship store.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mg2.com\/zh\/projects\/catchn-ice-cream-dylan-lemay\/\" \/>\n<meta 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