{"id":10754,"date":"2023-03-21T15:44:20","date_gmt":"2023-03-21T22:44:20","guid":{"rendered":"https:\/\/mg2.com\/?post_type=projects&#038;p=10754"},"modified":"2024-09-06T11:33:41","modified_gmt":"2024-09-06T18:33:41","slug":"waterford","status":"publish","type":"projects","link":"https:\/\/mg2.com\/zh\/projects\/waterford\/","title":{"rendered":"\u6c83\u7279\u798f\u5fb7"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1086\" src=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/03\/21152517\/Waterford-Retail-Experience.jpg\" alt=\"\" class=\"wp-image-10755\" srcset=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/03\/21152517\/Waterford-Retail-Experience.jpg 1600w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/03\/21152517\/Waterford-Retail-Experience-800x543.jpg 800w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/03\/21152517\/Waterford-Retail-Experience-768x521.jpg 768w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/03\/21152517\/Waterford-Retail-Experience-1536x1043.jpg 1536w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/03\/21152517\/Waterford-Retail-Experience-18x12.jpg 18w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>\u62e5\u6709 200 \u5e74\u5386\u53f2\u7684\u5962\u4f88\u6c34\u6676\u54c1\u724c Waterford \u4e3a\u4e86\u91cd\u5851\u54c1\u724c\u5f62\u8c61\uff0c\u5438\u5f15\u66f4\u5e74\u8f7b\u3001\u66f4\u591a\u5143\u5316\u7684\u5ba2\u6237\u7fa4\u4f53\uff0c\u4e0e MG2\/The Lionesque Group \u5408\u4f5c\uff0c\u5728\u7ebd\u7ea6\u5e02\u7684 SoHo \u533a\u6253\u9020\u4e86\u7b2c\u4e00\u5bb6\u5feb\u95ea\u5e97\uff1a\u8fd9\u662f\u4e00\u4e2a\u4ee4\u4eba\u60ca\u53f9\u7684\u6c89\u6d78\u5f0f\u4f53\u9a8c\uff0c\u5c55\u73b0\u4e86\u54c1\u724c\u7684\u4f20\u627f\uff0c\u540c\u65f6\u878d\u5165\u4e86\u73b0\u4ee3\u8bbe\u8ba1\uff0c\u63cf\u7ed8\u4e86\u7f8e\u597d\u7684\u672a\u6765\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-engaging-younger-generations\"><strong>\u5438\u5f15\u5e74\u8f7b\u4e00\u4ee3<\/strong><\/h4>\n\n\n\n<p>\u51ed\u501f\u81ea\u8eab\u7ecf\u9a8c\uff0c\u6c83\u7279\u798f\u5fb7\u529b\u56fe\u5f00\u62d3\u5343\u79a7\u4e00\u4ee3\u548cZ\u4e16\u4ee3\u5e02\u573a\uff0c\u4ee5\u521b\u65b0\u65b9\u5f0f\u8bb2\u8ff0\u54c1\u724c\u6545\u4e8b\uff0c\u5e76\u6269\u5927\u533a\u57df\u77e5\u540d\u5ea6\u3002\u516c\u53f8\u7684\u76ee\u6807\u662f\u4e3a\u5176\u4ece\u9ad8\u7aef\u5962\u4f88\u54c1\u724c\u8f6c\u578b\u4e3a\u66f4\u8d34\u8fd1\u73b0\u4ee3\u751f\u6d3b\u3001\u66f4\u6613\u4e8e\u63a5\u53d7\u7684\u65e5\u5e38\u73bb\u7483\u5668\u76bf\u548c\u5bb6\u5c45\u88c5\u9970\u54c1\u724c\u5960\u5b9a\u57fa\u7840\uff0c\u4ece\u800c\u5f15\u8d77\u5e74\u8f7b\u4e00\u4ee3\u7684\u5171\u9e23\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-merging-tradition-and-modernity\"><strong>\u4f20\u7edf\u4e0e\u73b0\u4ee3\u7684\u878d\u5408<\/strong><\/h4>\n\n\n\n<p>MG2\/The Lionesque Group \u8bbe\u8ba1\u4e86\u4e00\u4e2a\u6781\u5177\u89c6\u89c9\u51b2\u51fb\u529b\u7684\u5feb\u95ea\u5e97\uff0c\u5c06\u6c83\u7279\u798f\u5fb7\u60a0\u4e45\u7684\u5386\u53f2\u4e0e\u5145\u6ee1\u6d3b\u529b\u7684\u672a\u6765\u5de7\u5999\u878d\u5408\uff0c\u6253\u9020\u51fa\u5f15\u4eba\u5165\u80dc\u7684\u96f6\u552e\u4f53\u9a8c\u3002\u987e\u5ba2\u6b65\u5165\u5e97\u5185\uff0c\u9996\u5148\u6620\u5165\u773c\u5e18\u7684\u662f\u4e00\u5e45\u6765\u81ea\u6700\u65b0\u5ba3\u4f20\u6d3b\u52a8\u7684\u9192\u76ee\u9ed1\u767d\u8096\u50cf\uff0c\u4e3a\u8fd9\u4e2a\u73b0\u4ee3\u800c\u6c89\u6d78\u5f0f\u7684\u7a7a\u95f4\u5b9a\u4e0b\u4e86\u57fa\u8c03\u3002&nbsp;<\/p>\n\n\n\n<p>\u8be5\u96f6\u552e\u7a7a\u95f4\u5e03\u5c40\u5de7\u5999\uff0c\u9f13\u52b1\u987e\u5ba2\u63a2\u7d22\u548c\u4f53\u9a8c\u4ea7\u54c1\u3002\u5ba4\u5185\u88c5\u6f62\u878d\u5408\u4e86\u4f20\u7edf\u4e0e\u73b0\u4ee3\u5143\u7d20\uff0c\u4f8b\u5982\u4ee5\u94dc\u8d28\u88c5\u9970\u70b9\u7f00\u7684\u6447\u6eda\u98ce\u683c\u56fe\u6848\u3002\u6b64\u5916\uff0c\u6295\u5f71\u6620\u5c04\u56fe\u50cf\u8d2f\u7a7f\u6574\u4e2a\u7a7a\u95f4\uff0c\u4ee5\u89c6\u89c9\u5316\u7684\u65b9\u5f0f\u5c55\u73b0\u4e86\u54c1\u724c\u7684\u7231\u5c14\u5170\u6e0a\u6e90\uff0c\u8ba9\u987e\u5ba2\u6c89\u6d78\u5176\u4e2d\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\t\n<section class=\"block-content block-content-text-image\">\n\t<div class=\"grid-container full\">\n\t\t<div class=\"grid-x align-bottom\">\n\t\t\t<figure class=\"image cell small-12 medium-12 large-8\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1019\" src=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/03\/21153645\/Waterford-Popup-SoHo.jpg\" class=\"attachment-large size-large wp-image-10757\" alt=\"\" srcset=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/03\/21153645\/Waterford-Popup-SoHo.jpg 1600w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/03\/21153645\/Waterford-Popup-SoHo-800x510.jpg 800w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/03\/21153645\/Waterford-Popup-SoHo-768x489.jpg 768w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/03\/21153645\/Waterford-Popup-SoHo-1536x978.jpg 1536w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/03\/21153645\/Waterford-Popup-SoHo-18x12.jpg 18w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t<\/figure>\n\t\t\t<div class=\"cell small-10 small-offset-1 medium-7 medium-offset-4 large-3 large-offset-0 xlarge-3 xxlarge-4\">\n\t\t\t\t<div class=\"section-content callout bg-white gotham\">\n\t\t\t\t\t<p>\u7cbe\u5fc3\u6253\u9020\u7684\u54c1\u724c\u4f53\u9a8c\uff0c\u6811\u7acb\u4e86\u65b0\u4e00\u4ee3\u7684\u4f18\u96c5\u98ce\u8303\u3002<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section><!--\/block-content-->\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\"><strong>\u517c\u987e\u7f8e\u89c2\u4e0e\u5b9e\u7528\u6027<\/strong><\/h4>\n\n\n\n<p>\u8bbe\u8ba1\u5e08\u7cbe\u5fc3\u6311\u9009\u4e86\u65e2\u7b26\u5408\u6c83\u7279\u798f\u5fb7\u54c1\u724c\u7406\u5ff5\u53c8\u517c\u987e\u5b9e\u7528\u6027\u7684\u9ad8\u54c1\u8d28\u6750\u6599\u3002\u5728\u9884\u7b97\u5141\u8bb8\u7684\u60c5\u51b5\u4e0b\uff0c\u8bbe\u8ba1\u5e08\u8fd8\u91c7\u7528\u4e86\u8bf8\u5982\u771f\u94dc\u7b49\u9ad8\u7aef\u6750\u6599\uff0c\u4ee5\u589e\u6dfb\u5962\u534e\u4e0e\u7cbe\u81f4\u611f\u3002\u4e3a\u4e86\u786e\u4fdd\u8fd9\u4e9b\u9970\u9762\u59cb\u7ec8\u4fdd\u6301\u7f8e\u89c2\uff0c\u56e2\u961f\u5bf9\u95e8\u5e97\u5458\u5de5\u8fdb\u884c\u4e86\u6b63\u786e\u7684\u4fdd\u517b\u57f9\u8bad\uff0c\u4ee5\u7ef4\u62a4\u5176\u5b8c\u6574\u6027\u3002<\/p>\n\n\n\n<p>MG2\/The Lionesque Group \u7684\u5168\u9762\u65b9\u6848\u6db5\u76d6\u4e86\u4ece\u5ba1\u6838\u54c1\u724c\u5ba3\u4f20\u6750\u6599\u548c SKU \u6e05\u5355\u5230\u7ba1\u7406\u95e8\u5e97\u5efa\u8bbe\u548c\u4eba\u5458\u914d\u5907\u7b49\u65b9\u65b9\u9762\u9762\uff0c\u540c\u65f6\u8fd8\u89e3\u51b3\u4e86\u9500\u552e\u70b9\u534f\u8c03\u3001\u5458\u5de5\u57f9\u8bad\u548c\u5e93\u5b58\u7ba1\u7406\u7b49\u5b9e\u9645\u95ee\u9898\u3002\u5728\u8fd0\u8425\u534f\u8c03\u5230\u4f4d\u7684\u60c5\u51b5\u4e0b\uff0c\u6c83\u7279\u798f\u5fb7\u56e2\u961f\u5f97\u4ee5\u4e13\u6ce8\u4e8e\u5438\u5f15\u65b0\u5ba2\u6237\u548c\u63d0\u5347\u9500\u552e\u989d\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1053\" data-id=\"10756\" src=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/03\/21153450\/Waterford-NewYorkCity.jpg\" alt=\"\" class=\"wp-image-10756\" srcset=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/03\/21153450\/Waterford-NewYorkCity.jpg 1600w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/03\/21153450\/Waterford-NewYorkCity-800x527.jpg 800w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/03\/21153450\/Waterford-NewYorkCity-768x505.jpg 768w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/03\/21153450\/Waterford-NewYorkCity-1536x1011.jpg 1536w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/03\/21153450\/Waterford-NewYorkCity-18x12.jpg 18w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\"><strong>\u4e3a\u54c1\u724c\u6f14\u8fdb\u5960\u5b9a\u57fa\u7840<\/strong><\/h4>\n\n\n\n<p>\u6c89\u6d78\u5f0f\u96f6\u552e\u4f53\u9a8c\u5de7\u5999\u878d\u5408\u4e86\u6c83\u7279\u798f\u5fb7\u7684\u4f20\u7edf\u5de5\u827a\u4e0e\u73b0\u4ee3\u8bbe\u8ba1\u5143\u7d20\uff0c\u6210\u529f\u91cd\u5851\u4e86\u54c1\u724c\u5f62\u8c61\uff0c\u5e76\u4e0e\u65b0\u4e00\u4ee3\u6d88\u8d39\u8005\u5efa\u7acb\u4e86\u8054\u7cfb\u3002\u8fd9\u5bb6\u5feb\u95ea\u5e97\u4ee5\u521b\u65b0\u65b9\u5f0f\u6fc0\u53d1\u4e86\u6d88\u8d39\u8005\u5bf9\u6c83\u7279\u798f\u5fb7\u4ea7\u54c1\u4f5c\u4e3a\u65e5\u5e38\u73bb\u7483\u5668\u76bf\u548c\u5bb6\u5c45\u88c5\u9970\u7684\u6d53\u539a\u5174\u8da3\uff0c\u5176\u6210\u529f\u5de9\u56fa\u4e86\u54c1\u724c\u5728\u4e0d\u65ad\u53d8\u5316\u7684\u5962\u4f88\u54c1\u5e02\u573a\u4e2d\u7684\u6c38\u6052\u9b45\u529b\u548c\u9002\u5e94\u80fd\u529b\uff0c\u4e3a\u5176\u6301\u7eed\u589e\u957f\u5960\u5b9a\u4e86\u57fa\u7840\u3002<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>When Waterford, a 200-year-old luxury crystal brand, aimed to revitalize its image and appeal to a younger, diverse clientele, it partnered with MG2\/The Lionesque Group to create its first pop-up store in New York City&#8217;s SoHo neighborhood: a stunningly immersive experience that showcased the brand&#8217;s heritage while embracing modern design to paint a bright future. 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