{"id":11142,"date":"2023-11-01T10:17:33","date_gmt":"2023-11-01T17:17:33","guid":{"rendered":"https:\/\/mg2.com\/?post_type=projects&#038;p=11142"},"modified":"2025-05-21T15:39:59","modified_gmt":"2025-05-21T22:39:59","slug":"sorel-pop-up-mg2","status":"publish","type":"projects","link":"https:\/\/mg2.com\/zh\/projects\/sorel-pop-up-mg2\/","title":{"rendered":"SOREL"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01094617\/23560801A_webfull-1600x1067.jpg\" alt=\"\" class=\"wp-image-11143\" srcset=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01094617\/23560801A_webfull-1600x1067.jpg 1600w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01094617\/23560801A_webfull-800x533.jpg 800w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01094617\/23560801A_webfull-768x512.jpg 768w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01094617\/23560801A_webfull-1536x1024.jpg 1536w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01094617\/23560801A_webfull-18x12.jpg 18w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01094617\/23560801A_webfull.jpg 1920w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>SOREL, a renowned brand, opened a pop-up shop in Brooklyn&#8217;s Williamsburg neighborhood in 2023 as part of its strategy to expand its brand presence. To achieve this, the company partnered with MG2 to create a pop-up shop that will help drive awareness, customer engagement, sales, and marketing integration data for future strategies. This pop-up shop also marks the brand&#8217;s 50th anniversary of the iconic Caribou silhouette.<\/p>\n<\/div>\n<\/div>\n\n\n\t\n<section class=\"block-content block-content-image-carousel\">\n\t<div class=\"grid-container full\">\n\t\t<div class=\"grid-x\">\n\t\t\t<div class=\"cell small-12\">\n\t\t\t\t\t<div class=\"block-carousel\" data-flickity='{\"imagesLoaded\": true, \"pageDots\": false, \"freeScroll\": false, \"percentPosition\": true}'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                \t\t\t                \t<figure class=\"carousel-image\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01094912\/23560801A_N2_webfull-1-800x533.jpg\" class=\"attachment-medium size-medium wp-image-11145\" alt=\"\" srcset=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01094912\/23560801A_N2_webfull-1-800x533.jpg 800w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01094912\/23560801A_N2_webfull-1-1600x1067.jpg 1600w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01094912\/23560801A_N2_webfull-1-768x512.jpg 768w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01094912\/23560801A_N2_webfull-1-1536x1024.jpg 1536w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01094912\/23560801A_N2_webfull-1-18x12.jpg 18w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01094912\/23560801A_N2_webfull-1.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t                \t<\/figure>\n\t\t\t\t\t        \t\t\t\t\t\t\t\t\t\t\t\t                \t\t\t                \t<figure class=\"carousel-image\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01094908\/23560801A_N4_webfull-800x534.jpg\" class=\"attachment-medium size-medium wp-image-11144\" alt=\"\" srcset=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01094908\/23560801A_N4_webfull-800x534.jpg 800w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01094908\/23560801A_N4_webfull-1600x1068.jpg 1600w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01094908\/23560801A_N4_webfull-768x512.jpg 768w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01094908\/23560801A_N4_webfull-1536x1025.jpg 1536w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01094908\/23560801A_N4_webfull-18x12.jpg 18w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01094908\/23560801A_N4_webfull.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t                \t<\/figure>\n\t\t\t\t\t        \t\t\t\t\t\t\t\t\t\t\t\t                \t\t\t                \t<figure class=\"carousel-image\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01094916\/23560801A_N5_webfull-800x450.jpg\" class=\"attachment-medium size-medium wp-image-11146\" alt=\"\" srcset=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01094916\/23560801A_N5_webfull-800x450.jpg 800w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01094916\/23560801A_N5_webfull-1600x900.jpg 1600w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01094916\/23560801A_N5_webfull-768x432.jpg 768w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01094916\/23560801A_N5_webfull-1536x864.jpg 1536w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01094916\/23560801A_N5_webfull-18x10.jpg 18w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01094916\/23560801A_N5_webfull.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t                \t<\/figure>\n\t\t\t\t\t        \t\t\t\t\t\t\t\t\t\t\t\t                \t\t\t                \t<figure class=\"carousel-image\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"640\" src=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01094920\/23560801A_N10_webfull-800x640.jpg\" class=\"attachment-medium size-medium wp-image-11147\" alt=\"\" srcset=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01094920\/23560801A_N10_webfull-800x640.jpg 800w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01094920\/23560801A_N10_webfull-1600x1280.jpg 1600w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01094920\/23560801A_N10_webfull-768x614.jpg 768w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01094920\/23560801A_N10_webfull-1536x1229.jpg 1536w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01094920\/23560801A_N10_webfull-15x12.jpg 15w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01094920\/23560801A_N10_webfull.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t                \t<\/figure>\n\t\t\t\t\t        \t\t\t\t\t<\/div><!--\/block-carousel-->\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section><!--\/block-content-->\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>The bold storefront features full saturation of the brand&#8217;s signature color \u2013 \u201cOptimized Orange\u201d \u2013 &nbsp;a life-size polar bear featuring local art, and illuminated custom signage that provides a peek into the pop-up experience. The team leveraged augmented reality tech to enhance the in-store experience, including a full-body mirror-sized screen that customers can stand in front of to interact with various weather effects. This innovative approach to retail design showcases SOREL&#8217;s commitment to providing customers with an immersive and memorable shopping experience.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1600\" src=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01095204\/23560801A_N7_webfull-1280x1600.jpg\" alt=\"\" class=\"wp-image-11148\" srcset=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01095204\/23560801A_N7_webfull-1280x1600.jpg 1280w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01095204\/23560801A_N7_webfull-640x800.jpg 640w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01095204\/23560801A_N7_webfull-768x960.jpg 768w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01095204\/23560801A_N7_webfull-1229x1536.jpg 1229w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01095204\/23560801A_N7_webfull-10x12.jpg 10w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01095204\/23560801A_N7_webfull.jpg 1536w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption class=\"wp-element-caption\">The AR Mirror with various branded filters and experiences is also visible from the street.<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1600\" src=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01100453\/23560801A_N8_web.jpg\" alt=\"\" class=\"wp-image-11150\" srcset=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01100453\/23560801A_N8_web.jpg 1280w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01100453\/23560801A_N8_web-640x800.jpg 640w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01100453\/23560801A_N8_web-768x960.jpg 768w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01100453\/23560801A_N8_web-1229x1536.jpg 1229w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/11\/01100453\/23560801A_N8_web-10x12.jpg 10w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption class=\"wp-element-caption\">The boot customization charm bar allows shoppers to add charms, chains, and bands to their shoes. <\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/913859201?h=5dede7b6c8&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"SOREL Pop-up\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<p><\/p>\n\n\n\n<p>Video provided by SOREL. <\/p>","protected":false},"excerpt":{"rendered":"<p>SOREL, a renowned brand, opened a pop-up shop in Brooklyn&#8217;s Williamsburg neighborhood in 2023 as part of its strategy to expand its brand presence. To achieve this, the company partnered with MG2 to create a pop-up shop that will help drive awareness, customer engagement, sales, and marketing integration data for future strategies. This pop-up shop [&hellip;]<\/p>","protected":false},"author":37,"featured_media":11143,"template":"","meta":{"_uag_custom_page_level_css":""},"tags":[2902,2904],"markets":[261],"market_sectors":[2995],"class_list":["post-11142","projects","type-projects","status-publish","has-post-thumbnail","hentry","tag-footwear-design","tag-pop-up-design-2","markets-consumer-experiences","market_sectors-experiential-retail","expertise-architectural-design","expertise-program-services","expertise-strategy-insights","project_type-pop-up-retail","project_cat-footwear"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v21.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Experience SOREL&#039;s Pop-up Shop in Brooklyn&#039;s Williamsburg<\/title>\n<meta name=\"description\" content=\"Experience SOREL&#039;s bold storefront featuring illuminated custom signage, full saturation of Optimized Orange, a life-size polar bear, and a full-body mirror-sized screen with augmented reality.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mg2.com\/zh\/projects\/sorel-pop-up-mg2\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SOREL\" \/>\n<meta property=\"og:description\" content=\"Experience SOREL&#039;s bold storefront featuring illuminated custom signage, full saturation of Optimized Orange, a life-size polar bear, and a full-body mirror-sized screen with augmented reality.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mg2.com\/zh\/projects\/sorel-pop-up-mg2\/\" \/>\n<meta property=\"og:site_name\" content=\"MG2\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MG2corporation\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-21T22:39:59+00:00\" \/>\n<meta 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Kennedy","author_link":"https:\/\/mg2.com\/zh\/latest\/author\/jackie\/"},"uagb_comment_info":0,"uagb_excerpt":"SOREL, a renowned brand, opened a pop-up shop in Brooklyn&#8217;s Williamsburg neighborhood in 2023 as part of its strategy to expand its brand presence. To achieve this, the company partnered with MG2 to create a pop-up shop that will help drive awareness, customer engagement, sales, and marketing integration data for future strategies. This pop-up shop&hellip;","_links":{"self":[{"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/projects\/11142"}],"collection":[{"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/types\/projects"}],"author":[{"embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/users\/37"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/media\/11143"}],"wp:attachment":[{"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/media?parent=11142"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/tags?post=11142"},{"taxonomy":"markets","embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/markets?post=11142"},{"taxonomy":"market_sectors","embeddable":true,"href":"https:\/\/mg2.com\/zh\/wp-json\/wp\/v2\/market_sectors?post=11142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}