{"id":11232,"date":"2022-01-07T14:32:26","date_gmt":"2022-01-07T21:32:26","guid":{"rendered":"https:\/\/mg2.com\/?post_type=projects&#038;p=11232"},"modified":"2024-06-27T16:36:11","modified_gmt":"2024-06-27T23:36:11","slug":"amazon-video","status":"publish","type":"projects","link":"https:\/\/mg2.com\/zh\/projects\/amazon-video\/","title":{"rendered":"Amazon Video"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1380\" height=\"775\" src=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/12\/12170954\/hero-image.jpg\" alt=\"\" class=\"wp-image-11371\" srcset=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/12\/12170954\/hero-image.jpg 1380w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/12\/12170954\/hero-image-800x449.jpg 800w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/12\/12170954\/hero-image-768x431.jpg 768w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/12\/12170954\/hero-image-18x10.jpg 18w\" sizes=\"(max-width: 1380px) 100vw, 1380px\" \/><\/figure><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading\" id=\"h-from-november-29-through-december-8-2018-fans-of-the-amazon-prime-video-original-series-the-marvelous-mrs-maisel-were-able-to-experience-a-slice-of-1958-new-york-through-a-pop-up-carnegie-deli-replica-restaurant-in-lower-manhattan\">From November 29 through December 8, 2018, fans of the Amazon Prime Video original series The Marvelous Mrs. Maisel were able to experience a slice of 1958 New York through a pop-up Carnegie Deli replica restaurant in Lower Manhattan.<\/h3>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-goal\"><strong>Goal<\/strong><\/h5>\n\n\n\n<p>To promote the release of the second season of Prime Original show\u00a0<em>The Marvelous Mrs. Maisel<\/em>, the iconic Carnegie Deli was brought back to life through a pop-up deli experience that transported visitors back to the era of the TV series, with everything from d\u00e9cor, to pricing, to the menu, reflecting 1950\u2019s New York City as depicted in\u00a0<em>The Marvelous Mrs. Maisel,\u00a0<\/em>making it a fully immersive and highly photographable experience.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-mg2\">MG2<\/h5>\n\n\n\n<p>Tool of North America hired MG2 as their\u00a0full-service partner\u00a0to design and render, as well as source and manage, the production of the immersive environment for the pop-up, with a2zrestaurant as the operational partner.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-outcome\"><strong>Outcome<\/strong><\/h5>\n\n\n\n<p>The pop-up deli experience was an extraordinary success, it served 11,000 people and had a waiting list of 8,000. The pop-up garnered 280 pieces of press coverage including\u00a0<em><a href=\"https:\/\/www.buzzfeed.com\/jenniferabidor\/we-went-to-the-marvelous-mrs-maisel-1950s-deli-pop-up-and\">Buzzfeed<\/a>,\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/melissakravitz\/2018\/11\/27\/carnegie-deli-new-york-city-99-cent-sandwiches\/#2532efe75494\">Forbes<\/a>,\u00a0<a href=\"https:\/\/www.vogue.com\/article\/carnegie-deli-the-marvelous-mrs-maisel-pop-up\">Vogue<\/a>,\u00a0<a href=\"https:\/\/ny.eater.com\/2018\/11\/26\/18112312\/carnegie-deli-returns-marvelous-mrs-maisel-nyc\">Eater<\/a>,\u00a0<a href=\"https:\/\/www.usatoday.com\/videos\/news\/nation\/2018\/11\/30\/carnegie-deli-pop-up-hits-nyc\/38647637\/\">USA Today<\/a>,<\/em>\u00a0and 10 broadcast segments, with a social media reach of 45 million.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.oneclub.org\/awards\/theoneshow\/\"><strong>2019 One Show Awards Finalist for Experiential Design and Indoor Spaces<\/strong><\/a><\/p>\n<\/div>\n<\/div>\n\n\n\t\n<section class=\"block-content block-content-image-carousel\">\n\t<div class=\"grid-container full\">\n\t\t<div class=\"grid-x\">\n\t\t\t<div class=\"cell small-12\">\n\t\t\t\t\t<div class=\"block-carousel\" data-flickity='{\"imagesLoaded\": true, \"pageDots\": false, \"freeScroll\": false, \"percentPosition\": true}'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                \t\t\t                \t<figure class=\"carousel-image\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/12\/12143339\/image4-edit-2-1-800x533.jpg\" class=\"attachment-medium size-medium wp-image-11241\" alt=\"\" srcset=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/12\/12143339\/image4-edit-2-1-800x533.jpg 800w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/12\/12143339\/image4-edit-2-1-768x512.jpg 768w, 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https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/12\/12143334\/image-2-edit-18x12.jpg 18w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/12\/12143334\/image-2-edit.jpg 900w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t                \t<\/figure>\n\t\t\t\t\t        \t\t\t\t\t<\/div><!--\/block-carousel-->\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section><!--\/block-content-->\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"responsive-embed widescreen\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/z63WsgWPYYM?si=HNaj-3HsPmJwQp8j\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>From November 29 through December 8, 2018, fans of the Amazon Prime Video original series The Marvelous Mrs. Maisel were able to experience a slice of 1958 New York through a pop-up Carnegie Deli replica restaurant in Lower Manhattan. Goal To promote the release of the second season of Prime Original show\u00a0The Marvelous Mrs. Maisel, [&hellip;]<\/p>","protected":false},"author":1,"featured_media":11238,"template":"","meta":{"_uag_custom_page_level_css":""},"tags":[2639],"markets":[261],"market_sectors":[2995],"class_list":["post-11232","projects","type-projects","status-publish","has-post-thumbnail","hentry","tag-lifestyle","markets-consumer-experiences","market_sectors-experiential-retail","expertise-architectural-design","expertise-strategy-insights","project_type-pop-up-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v21.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Experience SOREL&#039;s Pop-up Shop in Brooklyn&#039;s Williamsburg<\/title>\n<meta name=\"description\" content=\"Experience SOREL&#039;s bold storefront featuring illuminated custom signage, full saturation of Optimized Orange, a life-size polar bear, and a full-body 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