{"id":11246,"date":"2023-01-07T14:32:20","date_gmt":"2023-01-07T21:32:20","guid":{"rendered":"https:\/\/mg2.com\/?post_type=projects&p=11246"},"modified":"2024-06-20T13:11:39","modified_gmt":"2024-06-20T20:11:39","slug":"cleancult","status":"publish","type":"projects","link":"https:\/\/mg2.com\/zh\/projects\/cleancult\/","title":{"rendered":"Cleancult"},"content":{"rendered":"
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Design and build a product exhibition for Natural Products Expo West.<\/h3>\n\n\n\n

Goal<\/strong><\/h5>\n\n\n\n

Offering products with real ingredients, zero-waste packaging, and a powerful clean that\u2019s better for you, Cleancult is a sustainably-minded brand offering natural cleaning goods and refills that are gentler on the planet. Seeking to build brand awareness, engage with distributors, and educate potential customers on their offering, Cleancult partnered with MG2 to bring its digitally native brand and persona to life into a physical product exhibition at Natural Products Expo West.<\/p>\n\n\n\n

MG2<\/strong><\/h5>\n\n\n\n

Providing everything from design ideation, 2D layout, and 3D renderings to all production sources and build out management, MG2 worked hand-in-hand with Cleancult to create a branded environment that accurately represents the brand\u2019s messaging and aesthetic, source and execute the production of the exhibition booth, and\u2014keeping in line with the brand\u2019s sustainable mission\u2014carefully plan for storage and future reuse of the set.<\/p>\n\n\n\n

Outcome<\/strong><\/h5>\n\n\n\n

Cleancult found great success with the debut of its brand in a physical environment. To highlight their sustainable messaging, we incorporated an oversized product carton to emphasize their sustainable packaging, a living wall with real plants, and included digital and physical signage with product claims and information\u2014all utilizing environmentally-friendly materials. Cleancult was thrilled with the connections made during the show and is now set up for future activations with quick and easy access to an existing build-out in storage.<\/p>\n<\/div>\n<\/div>\n\n\n\t\n

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\n\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t \t<\/figure>\n\t\t\t\t\t \t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"

Design and build a product exhibition for Natural Products Expo West. Goal Offering products with real ingredients, zero-waste packaging, and a powerful clean that\u2019s better for you, Cleancult is a sustainably-minded brand offering natural cleaning goods and refills that are gentler on the planet. Seeking to build brand awareness, engage with distributors, and educate potential […]<\/p>","protected":false},"author":37,"featured_media":11259,"template":"","meta":{"_uag_custom_page_level_css":""},"tags":[2639],"markets":[261],"market_sectors":[2995],"class_list":["post-11246","projects","type-projects","status-publish","has-post-thumbnail","hentry","tag-lifestyle","markets-consumer-experiences","market_sectors-experiential-retail","expertise-architectural-design","project_type-pop-up-retail"],"acf":[],"yoast_head":"\nDiscover Cleancult at Natural Products Expo West 2022 and 2023<\/title>\n<meta name=\"description\" content=\"Discover how The Lionesque Group helped bring Cleancult's digitally native brand & persona to life at Natural Products Expo West.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mg2.com\/zh\/projects\/cleancult\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cleancult\" \/>\n<meta property=\"og:description\" content=\"Learn more about Cleancult's sustainably-minded brands and refills at Natural Products Expo West. Experience real ingredients and zero-waste packaging in Cleancult's naturally powerful clean.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mg2.com\/zh\/projects\/cleancult\/\" \/>\n<meta property=\"og:site_name\" content=\"MG2\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MG2corporation\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-20T20:11:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2023\/12\/12145117\/22612701_Cleancult_2023_N4_webfull.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@mg2_design\" \/>\n<meta name=\"twitter:label1\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mg2.com\/projects\/cleancult\/\",\"url\":\"https:\/\/mg2.com\/projects\/cleancult\/\",\"name\":\"Discover Cleancult at Natural Products Expo West 2022 and 2023\",\"isPartOf\":{\"@id\":\"https:\/\/mg2.com\/#website\"},\"datePublished\":\"2023-01-07T21:32:20+00:00\",\"dateModified\":\"2024-06-20T20:11:39+00:00\",\"description\":\"Discover how The Lionesque Group helped bring Cleancult's digitally native brand & persona to life at Natural Products Expo West.\",\"breadcrumb\":{\"@id\":\"https:\/\/mg2.com\/projects\/cleancult\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mg2.com\/projects\/cleancult\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mg2.com\/projects\/cleancult\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mg2.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cleancult\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mg2.com\/#website\",\"url\":\"https:\/\/mg2.com\/\",\"name\":\"MG2\",\"description\":\"Design leadership and delivery excellence\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mg2.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"zh-Hans\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Discover Cleancult at Natural Products Expo West 2022 and 2023","description":"Discover how The Lionesque Group helped bring Cleancult's digitally native brand & persona to life at Natural Products Expo West.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mg2.com\/zh\/projects\/cleancult\/","og_locale":"zh_CN","og_type":"article","og_title":"Cleancult","og_description":"Learn more about Cleancult's sustainably-minded brands and refills at Natural Products Expo West. 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