{"id":11269,"date":"2024-01-07T14:32:19","date_gmt":"2024-01-07T21:32:19","guid":{"rendered":"https:\/\/mg2.com\/?post_type=projects&p=11269"},"modified":"2024-09-06T11:18:42","modified_gmt":"2024-09-06T18:18:42","slug":"glam-seamless","status":"publish","type":"projects","link":"https:\/\/mg2.com\/zh\/projects\/glam-seamless\/","title":{"rendered":"\u534e\u4e3d\u65e0\u7f1d"},"content":{"rendered":"
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Glam Seamless opens its first store in Los Angeles.<\/h3>\n\n\n\n

Goal<\/h5>\n\n\n\n

Glam Seamless is a prominent hair extension brand with a strong online presence and a New York salon and flagship store. Looking to expand their reach, the brand came to MG2 with plans to open a second location in West Hollywood. Our goal was to build a salon and retail space that remains true to the Glam Seamless aesthetic, allows them to offer in-person services to their LA clientele, and supports content creation for their social media channels and e-commerce platforms.<\/p>\n\n\n\n

MG2<\/h5>\n\n\n\n

Glam Seamless hired MG2 to collaborate on concept development, store design & project management of build out for its second salon location. Deliverables included creative ideation and design direction as well as all production sourcing and build-out management including but not limited to: signage, custom fabrication, and sourced FF&E and decor. MG2 worked closely with the Glam Seamless team to understand the merchandising and operational needs to be considered in all custom designs.<\/p>\n\n\n\n

Outcome<\/h5>\n\n\n\n

The MG2 team\u2019s design delivered a luxurious and intimate 2,000-square-foot West Hollywood salon-cum-retail location with key zones, including a retail and reception room, a four-station salon and beauty bar, and a private salon. These spaces have been designed to facilitate a wide spectrum of interactions, including self-guided shopping, hair extension consultations and treatments \u2013 all with an Instagrammable backdrop for live streams. Glam Seamless\u2019 founder, Alexandra Cristin, aims for the space to provide guests with a full beauty care solution all in one location by offering a culmination of beauty services, products, and partnering with other women-owned beauty brands.<\/p>\n\n\n\n

The Los Angeles salon (as featured in Beauty Independent<\/a>) was designed with unique qualities to the space while keeping a level of cohesion aligning with the New York space. A locally-inspired color palette of soft pinks and warm peaches provides a light and luxurious consistency throughout the space, while an arch motif was carried over from the original salon and serves as a brand identifier. These light and mellow elements felt true to Los Angeles while maintaining an authentic brand aesthetic.<\/p>\n<\/div>\n<\/div>\n\n\n\t\n

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Glam Seamless opens its first store in Los Angeles. Goal Glam Seamless is a prominent hair extension brand with a strong online presence and a New York salon and flagship store. Looking to expand their reach, the brand came to MG2 with plans to open a second location in West Hollywood. Our goal was to […]<\/p>","protected":false},"author":37,"featured_media":11272,"template":"","meta":{"_uag_custom_page_level_css":""},"tags":[2917],"markets":[261],"market_sectors":[275],"class_list":["post-11269","projects","type-projects","status-publish","has-post-thumbnail","hentry","tag-beauty","markets-consumer-experiences","market_sectors-specialty-retail","expertise-architectural-design","project_type-specialty-retail"],"acf":[],"yoast_head":"\nDiscover the Best of Glam Seamless at Their First LA Store<\/title>\n<meta name=\"description\" content=\"Glam Seamless expands its reach with The Lionesque Group's help. 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