{"id":11359,"date":"2022-01-07T14:32:23","date_gmt":"2022-01-07T21:32:23","guid":{"rendered":"https:\/\/mg2.com\/?post_type=projects&p=11359"},"modified":"2024-06-20T13:44:19","modified_gmt":"2024-06-20T20:44:19","slug":"sally-hansen","status":"publish","type":"projects","link":"https:\/\/mg2.com\/zh\/projects\/sally-hansen\/","title":{"rendered":"Sally Hansen"},"content":{"rendered":"
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Sally Hansen opened a pop-up nail bar during NYFW to debut their innovative new app that solves the trial-by-purchase nail polish problem.<\/h3>\n\n\n\n

Goal<\/strong><\/h5>\n\n\n\n

Brand Awareness and education for\u00a0ManiMatch the app<\/a>\u00a0that lets you virtually paint on nail polish. (Using augmented reality technology, the app allows you to digitally test drive over 200 different Sally Hansen shades!)<\/p>\n\n\n\n

MG2<\/h5>\n\n\n\n

MG2 was tapped by Sally Hansen\u2019s digital agency, CULT LDN, to be the partner production agency for the pop-up nail bar. We partnered to source the location, design 3D renderings, oversee production build, and source store staff.<\/p>\n\n\n\n

Outcome<\/h5>\n\n\n\n

Over the 3-day pop-up had over 2,500 visitors, drove over 19 million social media impressions, and was cited as a \u201cGenius App\u201d by Teen Vogue<\/a>\u00a0and\u00a0\u201cBest Way to Shop\u201d by Mashable<\/a>.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Sally Hansen opened a pop-up nail bar during NYFW to debut their innovative new app that solves the trial-by-purchase nail polish problem. Goal Brand Awareness and education for\u00a0ManiMatch the app\u00a0that lets you virtually paint on nail polish. (Using augmented reality technology, the app allows you to digitally test drive over 200 different Sally Hansen shades!) […]<\/p>","protected":false},"author":1,"featured_media":11369,"template":"","meta":{"_uag_custom_page_level_css":""},"tags":[2917,2639],"markets":[261],"market_sectors":[2995],"class_list":["post-11359","projects","type-projects","status-publish","has-post-thumbnail","hentry","tag-beauty","tag-lifestyle","markets-consumer-experiences","market_sectors-experiential-retail","expertise-architectural-design","expertise-strategy-insights","project_type-pop-up-retail"],"acf":[],"yoast_head":"\nExperience SOREL's Pop-up Shop in Brooklyn's Williamsburg<\/title>\n<meta name=\"description\" content=\"Experience SOREL's bold storefront featuring illuminated custom signage, full saturation of Optimized Orange, a life-size polar bear, and a full-body mirror-sized screen with augmented reality.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mg2.com\/zh\/projects\/sally-hansen\/\" 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