{"id":12764,"date":"2024-10-21T11:05:46","date_gmt":"2024-10-21T18:05:46","guid":{"rendered":"https:\/\/mg2.com\/?post_type=projects&p=12764"},"modified":"2026-01-29T16:15:35","modified_gmt":"2026-01-29T23:15:35","slug":"kizik-pop-up","status":"publish","type":"projects","link":"https:\/\/mg2.com\/zh\/projects\/kizik-pop-up\/","title":{"rendered":"Kizik Pop-up"},"content":{"rendered":"
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MG2 has been working closely with digital-native, direct-to-consumer footwear brand Kizik to bring its hands-free technology to brick-and-mortar. Kizik\u2019s experiential pop-up on Greene Street in New York\u2019s SoHo neighborhood introduced the brand for the first time to a New York audience\u2014consumers, traditional media, and influencers.\u00a0<\/p>\n\n\n\n

At the entrance of the space, a \u201cconveyor belt\u201d display of footwear led to the brand\u2019s AHA moment, a \u201chands-free try-on\u201d experience to determine fit and size. The entire process of shopping the pop-up was frictionless. A full range of styles were displayed and drop shipping allowed consumers to purchase their shoes without the hassle and inconvenience of lugging them around the city.<\/p>\n\n\n\n

Motion, visualized through dynamic lighting, was a theme throughout the pop-up. Digital screens conveyed Kizik\u2019s new tagline: \u201cMotion is magic.\u201d After engaging with the brand, consumers were invited to unlock a mystery door at the back of the store which led to an illuminated portal. An immersive and interactive color display allowed them to use their bodies to create a personalized light show.\u00a0<\/p>\n\n\n\n

The Kizik pop-up provided an immersive experience that evoked a sense of endless possibilities, showcasing the magic of motion. Originally scheduled to run for one weekend, the pop-up was so successful, it was extended an additional five weeks.<\/p>\n<\/div>\n<\/div>\n\n\n\t\n

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\n\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t \t<\/figure>\n\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\t\t \t\t\t \t
\n\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t \t<\/figure>\n\t\t\t\t\t \t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"

MG2 has been working closely with digital-native, direct-to-consumer footwear brand Kizik to bring its hands-free technology to brick-and-mortar. Kizik\u2019s experiential pop-up on Greene Street in New York\u2019s SoHo neighborhood introduced the brand for the first time to a New York audience\u2014consumers, traditional media, and influencers.\u00a0 At the entrance of the space, a \u201cconveyor belt\u201d display […]<\/p>","protected":false},"author":1,"featured_media":12556,"template":"","meta":{"_uag_custom_page_level_css":""},"tags":[],"markets":[261],"market_sectors":[2995],"class_list":["post-12764","projects","type-projects","status-publish","has-post-thumbnail","hentry","markets-consumer-experiences","market_sectors-experiential-retail","expertise-architectural-design","expertise-construction-management","project_type-specialty-retail","project_cat-footwear"],"acf":[],"yoast_head":"\nKizik Store: A Journey from Digital to Brick & Mortar Shopping<\/title>\n<meta name=\"description\" content=\"Experience the magic of Kizik footwear. Learn about their innovative designs and immersive retail experiences that revolutionize the way you think about tying your shoes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mg2.com\/zh\/projects\/kizik-pop-up\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kizik Pop-up\" \/>\n<meta property=\"og:description\" content=\"Kizik pioneers in hands-free footwear technology unveil a modular store in Salt Lake City designed to flex with brand's growth. Join the immersive experience!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mg2.com\/zh\/projects\/kizik-pop-up\/\" \/>\n<meta property=\"og:site_name\" content=\"MG2\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MG2corporation\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-29T23:15:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2024\/07\/10144836\/24554401A_Kizik_SoHo_popup_N14_webfull-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@mg2_design\" \/>\n<meta name=\"twitter:label1\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mg2.com\/projects\/kizik-pop-up\/\",\"url\":\"https:\/\/mg2.com\/projects\/kizik-pop-up\/\",\"name\":\"Kizik Store: A Journey from Digital to Brick & Mortar Shopping\",\"isPartOf\":{\"@id\":\"https:\/\/mg2.com\/#website\"},\"datePublished\":\"2024-10-21T18:05:46+00:00\",\"dateModified\":\"2026-01-29T23:15:35+00:00\",\"description\":\"Experience the magic of Kizik footwear. 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