{"id":12765,"date":"2024-10-21T10:59:08","date_gmt":"2024-10-21T17:59:08","guid":{"rendered":"https:\/\/mg2.com\/?post_type=projects&p=12765"},"modified":"2024-10-21T10:59:09","modified_gmt":"2024-10-21T17:59:09","slug":"kizik-specialty-stores","status":"publish","type":"projects","link":"https:\/\/mg2.com\/zh\/projects\/kizik-specialty-stores\/","title":{"rendered":"Kizik\u4e13\u5356\u5e97"},"content":{"rendered":"
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In collaboration with Kizik, MG2 has been charged with introducing the \u201chands-free, step-in\u201d footwear brand into physical stores. After its New York City pop-up<\/a>, Kizik opened stores across the U.S. including Mall of America (Minneapolis), King of Prussia (Philadelphia), and Newbury Street (Boston).\u00a0These new locations are not only a physical manifestation of the brand but also bring to life a high-sensory fit experience and showcase the brand\u2019s new \u201cmotion is magic\u201d design.\u00a0<\/p>\n\n\n\n

Kizik blue is prominent, both on the exterior and interior of the store. A blue portal entry encompasses both a blue archway and pathway that leads to the store’s primary display to create a threshold moment. The key design principle of the Kizik brick-and-mortar experience is fitting the customer in a pair of shoes as early in the journey as possible. It\u2019s an AHA moment that captures and celebrates the magic of the brand.<\/p>\n\n\n\n

Floor-to-ceiling vitrines flank the portal to create Kizik\u2019s signature \u201cfishbowl\u201d storefront, which allows passers-by to see into the space and take part in the store experience. Motion is an important part of the Kizik brand, and digital screens are placed prominently throughout. The \u201cmotion is magic\u201d tagline is abstractly reinforced through circular pendants, half-circle benches and fixtures, gradient wall treatments, and mirrored graphics that reflect consumers as they move about the space. <\/p>\n\n\n\n

These stores were designed to be modular and flexible. Elevated, versatile displays capture a sense of motion to create an environment that empowers visitors to discover and explore. Modular systems allow Kizik to morph and change as it continues to grow and expand. Shelving can be moved up, down or removed entirely. Central displays can be reconfigured to form a variety of patterns. Standout design elements include the store\u2019s materiality\u2014a juxtaposition of surfaces including perforated metals, concrete, and textured paints with LED neon and vibrant blue. <\/p>\n\n\n\n

The result is inviting and visually engaging spaces that captivate and draw in the eye, enhancing the overall aesthetic and reinforcing the brand identity.<\/p>\n<\/div>\n<\/div>\n\n\n\t\n

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\n\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t \t<\/figure>\n\t\t\t\t\t \t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"

In collaboration with Kizik, MG2 has been charged with introducing the \u201chands-free, step-in\u201d footwear brand into physical stores. After its New York City pop-up, Kizik opened stores across the U.S. including Mall of America (Minneapolis), King of Prussia (Philadelphia), and Newbury Street (Boston).\u00a0These new locations are not only a physical manifestation of the brand but […]<\/p>","protected":false},"author":1,"featured_media":12927,"template":"","meta":{"_uag_custom_page_level_css":""},"tags":[],"markets":[261],"market_sectors":[275],"class_list":["post-12765","projects","type-projects","status-publish","has-post-thumbnail","hentry","markets-consumer-experiences","market_sectors-specialty-retail","expertise-architectural-design","expertise-construction-management","expertise-permit-coordination","expertise-strategy-insights","project_type-specialty-retail","project_cat-footwear"],"acf":[],"yoast_head":"\nKizik Store: A Journey from Digital to Brick & Mortar Shopping<\/title>\n<meta name=\"description\" content=\"Experience the magic of Kizik footwear. Learn about their innovative designs and immersive retail experiences that revolutionize the way you think about tying your shoes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mg2.com\/zh\/projects\/kizik-specialty-stores\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kizik Specialty Stores\" \/>\n<meta property=\"og:description\" content=\"Kizik pioneers in hands-free footwear technology unveil a modular store in Salt Lake City designed to flex with brand's growth. Join the immersive experience!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mg2.com\/zh\/projects\/kizik-specialty-stores\/\" \/>\n<meta property=\"og:site_name\" content=\"MG2\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MG2corporation\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-21T17:59:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2024\/07\/10144836\/24554401A_Kizik_SoHo_popup_N14_webfull-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@mg2_design\" \/>\n<meta name=\"twitter:label1\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mg2.com\/projects\/kizik-specialty-stores\/\",\"url\":\"https:\/\/mg2.com\/projects\/kizik-specialty-stores\/\",\"name\":\"Kizik Store: A Journey from Digital to Brick & Mortar Shopping\",\"isPartOf\":{\"@id\":\"https:\/\/mg2.com\/#website\"},\"datePublished\":\"2024-10-21T17:59:08+00:00\",\"dateModified\":\"2024-10-21T17:59:09+00:00\",\"description\":\"Experience the magic of Kizik footwear. 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