{"id":13510,"date":"2025-10-03T15:58:04","date_gmt":"2025-10-03T22:58:04","guid":{"rendered":"https:\/\/mg2.com\/?post_type=projects&p=13510"},"modified":"2025-10-15T11:01:01","modified_gmt":"2025-10-15T18:01:01","slug":"hm","status":"publish","type":"projects","link":"https:\/\/mg2.com\/zh\/projects\/hm\/","title":{"rendered":"H&M"},"content":{"rendered":"
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MG2 partnered with global fashion retailer H&M to bring their newest store to life at The Original Farmers Market, a historic shopping and dining destination in Los Angeles. The flagship\u2019s elevated design blends refined textures, shapes, and warm finishes, creating an inviting environment that reflects H&M\u2019s evolving brand identity.<\/p>\n\n\n\n

Key elements include translucent display walls that filter light while showcasing product, fluted stucco surfaces that bring texture, and modular fixtures that enable the brand to present multiple fashion narratives at once. These layered details required thoughtful coordination across departments and finishes, ensuring a seamless expression of H&M\u2019s latest brand standards while maintaining design integrity.<\/p>\n\n\n\n

Among the store\u2019s signature features is the Champagne Pocket, a secluded space finished in stucco and soft neutral tones, designed to showcase H&M\u2019s higher-end collections in a sophisticated setting. Additional highlights include a dramatic LED screen adjacent to the first-floor cashwrap, dynamic wavy panel displays that add movement, and continuous wood paneling across the second floor that ties together the men\u2019s department, fitting rooms, and cashwrap. The integration of wood laminate\u2014particularly across walls, ceilings, and fitting room openings\u2014required meticulous planning to align grains, panel seams, and transitions for a consistent, elevated finish.<\/p>\n\n\n\n

The team also discovered a partially demolished abandoned stairway within the existing space, requiring layout changes during construction. Throughout the project, MG2 worked closely to ensure all elements passed Los Angeles\u2019 strict permitting codes and created the final elevated space for customers to enjoy.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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In addition to this Los Angeles Flagship location, MG2 has worked closely with H&M on multiple projects across the United States, including FlatIron Crossing in Broomfield, CO, and Northridge Fashion Center in Northridge, CA.<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

MG2 partnered with global fashion retailer H&M to bring their newest store to life at The Original Farmers Market, a historic shopping and dining destination in Los Angeles. The flagship\u2019s elevated design blends refined textures, shapes, and warm finishes, creating an inviting environment that reflects H&M\u2019s evolving brand identity. Key elements include translucent display walls […]<\/p>","protected":false},"author":41,"featured_media":13519,"template":"","meta":{"_uag_custom_page_level_css":""},"tags":[],"markets":[261],"market_sectors":[275],"class_list":["post-13510","projects","type-projects","status-publish","has-post-thumbnail","hentry","markets-consumer-experiences","market_sectors-specialty-retail","expertise-architectural-design","project_type-specialty-retail"],"acf":[],"yoast_head":"\nH&M<\/title>\n<meta name=\"description\" content=\"MG2 partnered with global fashion company H&M to develop their newest store at The Original Farmers Market, a historic shopping and dining destination in Los Angeles, CA. 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