{"id":13605,"date":"2025-10-15T15:49:19","date_gmt":"2025-10-15T22:49:19","guid":{"rendered":"https:\/\/mg2.com\/?post_type=projects&#038;p=13605"},"modified":"2025-10-17T10:05:54","modified_gmt":"2025-10-17T17:05:54","slug":"nexcom-the-navy-exchange","status":"publish","type":"projects","link":"https:\/\/mg2.com\/zh\/projects\/nexcom-the-navy-exchange\/","title":{"rendered":"NEXCOM\/The Navy Exchange"},"content":{"rendered":"<div class=\"wp-block-image collapse\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1250\" src=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/17092020\/SD-Atrium.png\" alt=\"\" class=\"wp-image-13624\" style=\"width:1450px;height:auto\" srcset=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/17092020\/SD-Atrium.png 2500w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/17092020\/SD-Atrium-800x400.png 800w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/17092020\/SD-Atrium-1600x800.png 1600w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/17092020\/SD-Atrium-768x384.png 768w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/17092020\/SD-Atrium-1536x768.png 1536w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/17092020\/SD-Atrium-2048x1024.png 2048w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/17092020\/SD-Atrium-18x9.png 18w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/><\/figure><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>MG2\u2019s partnership with The Navy Exchange (NEXCOM)\u2014the organization overseeing more than 300 retail stores across 92 naval bases worldwide\u2014began in May 2020 and has grown into a trusted, collaborative relationship centered on the sailors and families NEXCOM serves. Our Advisory, Design, and Architecture teams have worked together to reimagine everything from departments to full-store environments. Beyond traditional site visits, our on-base tours and stays at Navy Lodges immerse us in sailors\u2019 daily lives, how they move through spaces, shop, and connect with their environment, so we can design solutions that reflect their needs and values. This approach has given us meaningful insight into how retail can support sailors at every stage of life, from new recruits to retirees. Our goal is to create environments that are convenient, intuitive, and welcoming, while offering both efficiency and moments of delight.<\/p>\n\n\n\n<p>The MG2 Advisory team, in partnership with our Design team, took a multi-pronged approach to assessing how each department could best support consumer needs.&nbsp;<\/p>\n\n\n\n<p>This included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An audit of brand insights (both qualitative and quantitative), as well as competitive benchmarking analysis<\/li>\n\n\n\n<li>Evaluating consumer trends<\/li>\n\n\n\n<li>Surveying the NEXCOM consumer audience as it relates to opportunities to elevate in-store experiences and identify key drivers to make the Navy Exchange their shopping destination<\/li>\n\n\n\n<li>In-person field interviews \u2013 immersing ourselves on base with new recruits and sailors, and talking with store management to learn first-hand where they are seeing gaps both experientially and operationally in the store<\/li>\n\n\n\n<li>Environmental evolution of color pallets featured in-store, fixture and signage packages, lighting and flooring optimization, and department-specific design needs to support a more elevated and customer-centric approach<\/li>\n<\/ul>\n\n\n\n<p>This evaluation identified opportunities beyond price to deliver value across the fleet of locations. Through a deep dive analysis into trends, customer pain points and desires, including areas that provided demystification, we could identify drivers and preferences to inform the in-store experience evolution, allowing the Navy mission to be more deeply reflected in the spaces visited by sailors and families.<\/p>\n\n\n\n<p>Based on the insights and research the MG2 Advisory Team brought forward, MG2 designed stores that provided greater space for storytelling, fostering excitement and a sense of community. As a result of these findings, the NEXCOM  team revamped each department, reimagining the customer journey, merchandising, wayfinding, and operational change.<\/p>\n<\/div>\n<\/div>\n\n\n\t\n<section class=\"block-content block-content-image-carousel\">\n\t<div class=\"grid-container full\">\n\t\t<div class=\"grid-x\">\n\t\t\t<div class=\"cell small-12\">\n\t\t\t\t\t<div class=\"block-carousel\" data-flickity='{\"imagesLoaded\": true, \"pageDots\": false, \"freeScroll\": false, \"percentPosition\": true}'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                \t\t\t                \t<figure class=\"carousel-image\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/17092038\/SD-Provisions-800x400.png\" class=\"attachment-medium size-medium wp-image-13625\" alt=\"\" srcset=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/17092038\/SD-Provisions-800x400.png 800w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/17092038\/SD-Provisions-1600x800.png 1600w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/17092038\/SD-Provisions-768x384.png 768w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/17092038\/SD-Provisions-1536x768.png 1536w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/17092038\/SD-Provisions-2048x1024.png 2048w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/17092038\/SD-Provisions-18x9.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption>\n\t\t\t\t\t\t\t\t\t\t\tProvisions\t\t\t\t\t\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t\t\t                \t<\/figure>\n\t\t\t\t\t        \t\t\t\t\t\t\t\t\t\t\t\t                \t\t\t                \t<figure class=\"carousel-image\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"405\" src=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/14165121\/PH-03-800x405.png\" class=\"attachment-medium size-medium wp-image-13619\" alt=\"\" srcset=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/14165121\/PH-03-800x405.png 800w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/14165121\/PH-03-1600x810.png 1600w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/14165121\/PH-03-768x389.png 768w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/14165121\/PH-03-1536x778.png 1536w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/14165121\/PH-03-2048x1037.png 2048w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/14165121\/PH-03-18x9.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption>\n\t\t\t\t\t\t\t\t\t\t\tPearl Harbor Flagship\t\t\t\t\t\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t\t\t                \t<\/figure>\n\t\t\t\t\t        \t\t\t\t\t\t\t\t\t\t\t\t                \t\t\t                \t<figure class=\"carousel-image\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/14165052\/NP-01-800x400.png\" class=\"attachment-medium size-medium wp-image-13618\" alt=\"\" srcset=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/14165052\/NP-01-800x400.png 800w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/14165052\/NP-01-1600x800.png 1600w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/14165052\/NP-01-768x384.png 768w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/14165052\/NP-01-1536x768.png 1536w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/14165052\/NP-01-2048x1024.png 2048w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/14165052\/NP-01-18x9.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption>\n\t\t\t\t\t\t\t\t\t\t\tNavy Pride Department\t\t\t\t\t\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t\t\t                \t<\/figure>\n\t\t\t\t\t        \t\t\t\t\t\t\t\t\t\t\t\t                \t\t\t                \t<figure class=\"carousel-image\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"398\" src=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/14165031\/HG-03-800x398.png\" class=\"attachment-medium size-medium wp-image-13617\" alt=\"\" srcset=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/14165031\/HG-03-800x398.png 800w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/14165031\/HG-03-1600x796.png 1600w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/14165031\/HG-03-768x382.png 768w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/14165031\/HG-03-1536x764.png 1536w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/14165031\/HG-03-2048x1019.png 2048w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/14165031\/HG-03-18x9.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption>\n\t\t\t\t\t\t\t\t\t\t\tJacksonville Home Gallery Store\t\t\t\t\t\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t\t\t                \t<\/figure>\n\t\t\t\t\t        \t\t\t\t\t\t\t\t\t\t\t\t                \t\t\t                \t<figure class=\"carousel-image\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"406\" src=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/14165017\/HG-02-800x406.png\" class=\"attachment-medium size-medium wp-image-13616\" alt=\"\" srcset=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/14165017\/HG-02-800x406.png 800w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/14165017\/HG-02-1600x813.png 1600w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/14165017\/HG-02-768x390.png 768w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/14165017\/HG-02-1536x780.png 1536w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/14165017\/HG-02-2048x1041.png 2048w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/14165017\/HG-02-18x9.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figcaption>\n\t\t\t\t\t\t\t\t\t\t\tJacksonville Home Gallery Store\t\t\t\t\t\t\t\t\t\t<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t\t\t                \t<\/figure>\n\t\t\t\t\t        \t\t\t\t\t<\/div><!--\/block-carousel-->\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section><!--\/block-content-->\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Store Departments Redesigned to Date (Advisory\/Design)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Beauty<\/li>\n\n\n\n<li>Consumer Technology<\/li>\n\n\n\n<li>Essentials<\/li>\n\n\n\n<li>Food Hall\/Provisions<\/li>\n\n\n\n<li>Everyday Home<\/li>\n\n\n\n<li>Health &amp; Wellness<\/li>\n\n\n\n<li>Home Gallery<\/li>\n\n\n\n<li>Jewelry<\/li>\n\n\n\n<li>Kids<\/li>\n\n\n\n<li>Men\u2019s Apparel<\/li>\n\n\n\n<li>Women\u2019s Apparel<\/li>\n\n\n\n<li>Surf Shop<\/li>\n\n\n\n<li>Navy Pride<\/li>\n\n\n\n<li>Package Store<\/li>\n<\/ul>\n\n\n\n<p>Frameworks Articulated to Date (Advisory\/Design):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Madix Playbook (fixture programming)<\/li>\n\n\n\n<li>Dropzone Playbook (modular kit of parts)<\/li>\n\n\n\n<li>Signage in the Lobby\/Directory<\/li>\n\n\n\n<li>Signage Framework Package<\/li>\n\n\n\n<li>Shoppable Showroom<\/li>\n\n\n\n<li>Mobile Retail Facility (MRF)<\/li>\n<\/ul>\n\n\n\n<p>Flagship Environments Redesigned to Date (Advisory\/Design\/Architecture Review)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Jacksonville, FL<\/li>\n\n\n\n<li>Pearl Harbor, HI<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/mg2.com\/zh\/projects\/navy-exchange\/\">Discover additional impact MG2 Advisory had on NEXCOM Beauty here. <\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"810\" src=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/14165125\/PH-Entry-1600x810.jpg\" alt=\"\" class=\"wp-image-13620\" srcset=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/14165125\/PH-Entry-1600x810.jpg 1600w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/14165125\/PH-Entry-800x405.jpg 800w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/14165125\/PH-Entry-768x389.jpg 768w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/14165125\/PH-Entry-1536x778.jpg 1536w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/14165125\/PH-Entry-2048x1037.jpg 2048w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/14165125\/PH-Entry-18x9.jpg 18w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>MG2\u2019s partnership with The Navy Exchange (NEXCOM)\u2014the organization overseeing more than 300 retail stores across 92 naval bases worldwide\u2014began in May 2020 and has grown into a trusted, collaborative relationship centered on the sailors and families NEXCOM serves. Our Advisory, Design, and Architecture teams have worked together to reimagine everything from departments to full-store environments. [&hellip;]<\/p>","protected":false},"author":41,"featured_media":13616,"template":"","meta":{"_uag_custom_page_level_css":""},"tags":[],"markets":[261],"market_sectors":[269,275],"class_list":["post-13605","projects","type-projects","status-publish","has-post-thumbnail","hentry","markets-consumer-experiences","market_sectors-large-format-retail","market_sectors-specialty-retail","expertise-architectural-design","expertise-interior-design","expertise-strategy-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v21.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NEXCOM\/The Navy Exchange - MG2<\/title>\n<meta name=\"description\" content=\"The Navy Exchange (NEXCOM) oversees more than 300 NEX retail stores on 92 naval bases worldwide, varying in size from small self-checkout convenience stores to large department stores.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mg2.com\/zh\/projects\/nexcom-the-navy-exchange\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NEXCOM\/The Navy Exchange\" \/>\n<meta property=\"og:description\" content=\"The Navy Exchange (NEXCOM) oversees more than 300 NEX retail stores on 92 naval bases worldwide, varying in size from small self-checkout convenience stores to large department stores.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mg2.com\/zh\/projects\/nexcom-the-navy-exchange\/\" \/>\n<meta property=\"og:site_name\" content=\"MG2\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MG2corporation\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-17T17:05:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2025\/10\/14165017\/HG-02-1600x813.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"813\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@mg2_design\" \/>\n<meta name=\"twitter:label1\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mg2.com\/projects\/nexcom-the-navy-exchange\/\",\"url\":\"https:\/\/mg2.com\/projects\/nexcom-the-navy-exchange\/\",\"name\":\"NEXCOM\/The Navy Exchange - 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