{"id":13861,"date":"2026-04-17T09:04:02","date_gmt":"2026-04-17T16:04:02","guid":{"rendered":"https:\/\/mg2.com\/?post_type=projects&p=13861"},"modified":"2026-04-17T09:04:03","modified_gmt":"2026-04-17T16:04:03","slug":"wayfair","status":"publish","type":"projects","link":"https:\/\/mg2.com\/zh\/projects\/wayfair\/","title":{"rendered":"Wayfair"},"content":{"rendered":"
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MG2 partnered with Wayfair to develop its newest store in Atlanta, GA, supporting the brand\u2019s strategic expansion into brick-and-mortar retail. The new 150,000 square foot retail destination is located within The District at Howell Mill in Atlanta\u2019s Upper Westside neighborhood. This one-story interior and exterior renovation transforms an existing space with refreshed fa\u00e7ades, including two prominent entries. Inside, the design showcases the breadth of Wayfair\u2019s offerings, from furniture and appliances to fixtures, finishes, and home d\u00e9cor, creating an immersive retail environment.<\/p>\n\n\n\n

Situated beneath an upper level of parking and retail, the design incorporates additional elements to highlight the store entrances. A full-wall, backlit signage feature reminiscent of a Lite-Brite illuminates the main entry, reinforcing Wayfair\u2019s brand identity and inviting customers inside. A large exterior mural, inspired by the local area, draws shoppers toward the secondary entrance.<\/p>\n\n\n\n

Throughout the store, intuitive wayfinding strategies guide customers as they explore the various departments. Landmarks like the central canopy of the Market Square and the oak slat walls of the Dream Center help orient guests and guide them throughout the store. Vignettes featuring Wayfair\u2019s different design styles serve as smaller landmarks, while hanging trellises in the lighting department provide another visual cue for orientation. The Porch, a food and beverage concept, offers grab-and-go options, comfortable seating, and natural light, providing a welcoming place for customers to recharge.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Wayfair Atlanta marks MG2\u2019s third design project with Wayfair, further strengthening the ongoing partnership. This collaboration focuses on refining the store\u2019s physical identity to better reflect the diverse needs of customers shopping for all things home. The team worked closely with Wayfair to develop the project as a prototype for future stores.<\/p>\n<\/div>\n<\/div>\n\n\n

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<\/p>","protected":false},"excerpt":{"rendered":"

MG2 partnered with Wayfair to develop its newest store in Atlanta, GA, supporting the brand\u2019s strategic expansion into brick-and-mortar retail. The new 150,000 square foot retail destination is located within The District at Howell Mill in Atlanta\u2019s Upper Westside neighborhood. This one-story interior and exterior renovation transforms an existing space with refreshed fa\u00e7ades, including two prominent […]<\/p>","protected":false},"author":41,"featured_media":13866,"template":"","meta":{"_uag_custom_page_level_css":""},"tags":[],"markets":[261],"market_sectors":[275],"class_list":["post-13861","projects","type-projects","status-publish","has-post-thumbnail","hentry","markets-consumer-experiences","market_sectors-specialty-retail","expertise-architectural-design","expertise-interior-design","project_type-specialty-retail"],"acf":[],"yoast_head":"\nWayfair<\/title>\n<meta name=\"description\" content=\"MG2 partnered with Wayfair to develop its newest store in Atlanta, GA, supporting the brand\u2019s strategic expansion into brick-and-mortar retail.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mg2.com\/zh\/projects\/wayfair\/\" \/>\n<meta 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