{"id":6502,"date":"2020-05-22T09:27:26","date_gmt":"2020-05-22T16:27:26","guid":{"rendered":"http:\/\/dev.mg2.com\/?post_type=projects&#038;p=6502"},"modified":"2024-06-20T14:14:47","modified_gmt":"2024-06-20T21:14:47","slug":"white-castle","status":"publish","type":"projects","link":"https:\/\/mg2.com\/zh\/projects\/white-castle\/","title":{"rendered":"\u767d\u57ce\u5821"},"content":{"rendered":"<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"814\" src=\"http:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2020\/05\/27165109\/cx-white-castle-hero.jpg\" alt=\"\" class=\"wp-image-6864\" srcset=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2020\/05\/27165109\/cx-white-castle-hero.jpg 1400w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2020\/05\/27165109\/cx-white-castle-hero-800x465.jpg 800w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2020\/05\/27165109\/cx-white-castle-hero-768x447.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure><\/div>\n\n\n\t\n<section class=\"block-content block-content-image-caption\">\n\t<div class=\"grid-container\">\n\t\t<div class=\"grid-x grid-padding-x\">\n\t\t\t\t\t\t<figure class=\"image full cell small-12 medium-12 large-12 small-order-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"897\" src=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2020\/05\/27165242\/cx-white-castle-fullbleed.jpg\" class=\"attachment-full size-full wp-image-6866\" alt=\"\" srcset=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2020\/05\/27165242\/cx-white-castle-fullbleed.jpg 1400w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2020\/05\/27165242\/cx-white-castle-fullbleed-800x513.jpg 800w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2020\/05\/27165242\/cx-white-castle-fullbleed-768x492.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t<\/figure>\n\t\t\t<div class=\"cell cell-relative small-10 small-offset-1 medium-7 medium-offset-1 large-5 large-offset-1 small-order-1\">\n\t\t\t\t\t\t\t\t\t<div class=\"section-content callout bg-white acta topleft\">\n\t\t\t\t\t\t<h4>\u7f8e\u56fd\u5076\u50cf\u7684\u6f14\u53d8<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section><!--\/block-content-->\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>\u62e5\u6709100\u5e74\u60a0\u4e45\u5386\u53f2\u5e76\u5728\u7f8e\u56fd\u62e5\u6709\u6570\u767e\u4e07\u5fe0\u5b9e\u987e\u5ba2\u7684\u6807\u5fd7\u6027\u9910\u5385\u54c1\u724c\u767d\u8272\u57ce\u5821\uff08White Castle\uff09\u51c6\u5907\u63d0\u9ad8\u5c31\u9910\u4f53\u9a8c\u7684\u6807\u51c6\u3002\u4ed6\u4eec\u63d0\u4f9b\u4e00\u79cd\u72ec\u4e00\u65e0\u4e8c\u7684\u83dc\u5355\uff0c\u56e0\u6b64\u4ed6\u4eec\u9700\u8981\u5927\u80c6\uff0c\u521b\u65b0\u5730\u5347\u7ea7\u4ea7\u54c1\uff0c\u4ee5\u5bfb\u6c42\u5411\u672a\u5f00\u53d1\u7684\u6d88\u8d39\u8005\u7fa4\u4f53\u4ecb\u7ecd\u81ea\u5df1\u3002&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\t\n<section class=\"block-content block-content-image-carousel\">\n\t<div class=\"grid-container full\">\n\t\t<div class=\"grid-x\">\n\t\t\t<div class=\"cell small-12\">\n\t\t\t\t\t<div class=\"block-carousel\" data-flickity='{\"imagesLoaded\": true, \"pageDots\": false, \"freeScroll\": false, \"percentPosition\": 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loading=\"lazy\" decoding=\"async\" width=\"595\" height=\"800\" src=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2020\/05\/27165331\/cx-white-castle-04-595x800.jpg\" class=\"attachment-medium size-medium wp-image-6868\" alt=\"\" srcset=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2020\/05\/27165331\/cx-white-castle-04-595x800.jpg 595w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2020\/05\/27165331\/cx-white-castle-04-768x1033.jpg 768w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2020\/05\/27165331\/cx-white-castle-04.jpg 1041w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t                \t<\/figure>\n\t\t\t\t\t        \t\t\t\t\t\t\t\t\t\t\t\t                \t\t\t                \t<figure class=\"carousel-image\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"549\" height=\"800\" src=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2020\/05\/27165334\/cx-white-castle-05-549x800.jpg\" class=\"attachment-medium size-medium wp-image-6869\" alt=\"\" srcset=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2020\/05\/27165334\/cx-white-castle-05-549x800.jpg 549w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2020\/05\/27165334\/cx-white-castle-05-768x1120.jpg 768w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2020\/05\/27165334\/cx-white-castle-05.jpg 960w\" sizes=\"(max-width: 549px) 100vw, 549px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t                \t<\/figure>\n\t\t\t\t\t        \t\t\t\t\t\t\t\t\t\t\t\t                \t\t\t                \t<figure class=\"carousel-image\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"545\" src=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2020\/05\/27165339\/cx-white-castle-06-800x545.jpg\" class=\"attachment-medium size-medium wp-image-6870\" alt=\"\" srcset=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2020\/05\/27165339\/cx-white-castle-06-800x545.jpg 800w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2020\/05\/27165339\/cx-white-castle-06-768x523.jpg 768w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2020\/05\/27165339\/cx-white-castle-06.jpg 1400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t                \t<\/figure>\n\t\t\t\t\t        \t\t\t\t\t<\/div><!--\/block-carousel-->\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section><!--\/block-content-->\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>White Castle\u4e0eMG2\u5408\u4f5c\uff0c\u4e0e\u6211\u4eec\u7684\u8bbe\u8ba1\u56e2\u961f\u643a\u624b\u5408\u4f5c\uff0c\u4e3a\u66f4\u73b0\u4ee3\u7684\u5ba2\u6237\u65c5\u7a0b\u63d0\u4f9b\u539f\u578b\uff0c\u5176\u4e2d\u5305\u62ec\u7269\u7406\u548c\u6280\u672f\u5347\u7ea7\u3002\u8fd9\u4e9b\u589e\u5f3a\u529f\u80fd\u5305\u62ec\u7075\u6d3b\u7684\u5ba4\u5185-\u5ba4\u5916\u53ef\u8f6c\u6362\u5c31\u9910\u533a\uff0c\u4ee5\u53ca\u5168\u65b0\u7684\u6570\u5b57\u4f53\u9a8c\uff0c\u5305\u62ec\u79fb\u52a8POS\u8ba2\u8d2d\u548c\u4ea4\u4e92\u5f0f\u9a7e\u9a76\u3002<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>White Castle\u2014an iconic restaurant brand with a rich 100-year heritage and millions of loyal customers across the United States\u2014was ready to raise the bar on their dining experience. Featuring a one-of-a-kind menu, they required a bold, innovative upgrade to their offering as they sought to introduce themselves to untapped demographics of consumers.&nbsp; Partnering with MG2, [&hellip;]<\/p>","protected":false},"author":1,"featured_media":5307,"template":"","meta":{"_uag_custom_page_level_css":""},"tags":[],"markets":[261],"market_sectors":[265],"class_list":["post-6502","projects","type-projects","status-publish","has-post-thumbnail","hentry","markets-consumer-experiences","market_sectors-food-and-beverage","expertise-architectural-design","expertise-brand-design-development","expertise-program-services","project_type-brand-design","project_type-food-beverage-entertainment"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v21.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Modernizing the Iconic White Castle Brand with MG2&#039;s Design Expertise<\/title>\n<meta name=\"description\" content=\"Discover how MG2&#039;s modernized White Castle&#039;s branding and architecture for a memorable customer experience. 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