{"id":7700,"date":"2020-07-28T17:03:01","date_gmt":"2020-07-29T00:03:01","guid":{"rendered":"http:\/\/dev.mg2.com\/?post_type=projects&#038;p=7700"},"modified":"2024-09-06T11:22:37","modified_gmt":"2024-09-06T18:22:37","slug":"vans","status":"publish","type":"projects","link":"https:\/\/mg2.com\/zh\/projects\/vans\/","title":{"rendered":"Vans"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1382\" height=\"777\" src=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2024\/03\/01141521\/17_0466_01_Vans_House_of_Vans_LA_CA_N9_web-1.jpg\" alt=\"\" class=\"wp-image-11958\" srcset=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2024\/03\/01141521\/17_0466_01_Vans_House_of_Vans_LA_CA_N9_web-1.jpg 1382w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2024\/03\/01141521\/17_0466_01_Vans_House_of_Vans_LA_CA_N9_web-1-800x450.jpg 800w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2024\/03\/01141521\/17_0466_01_Vans_House_of_Vans_LA_CA_N9_web-1-768x432.jpg 768w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2024\/03\/01141521\/17_0466_01_Vans_House_of_Vans_LA_CA_N9_web-1-18x10.jpg 18w\" sizes=\"(max-width: 1382px) 100vw, 1382px\" \/><\/figure><\/div>\n\n\t\n<section class=\"block-content block-content-image-caption\">\n\t<div class=\"grid-container\">\n\t\t<div class=\"grid-x grid-padding-x\">\n\t\t\t\t\t\t<figure class=\"image full cell small-12 medium-12 large-12 small-order-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2020\/07\/01141618\/17_0466_01_Vans_House_of_Vans_LA_CA_N10_web.jpg\" class=\"attachment-full size-full wp-image-11959\" alt=\"\" srcset=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2020\/07\/01141618\/17_0466_01_Vans_House_of_Vans_LA_CA_N10_web.jpg 1600w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2020\/07\/01141618\/17_0466_01_Vans_House_of_Vans_LA_CA_N10_web-800x450.jpg 800w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2020\/07\/01141618\/17_0466_01_Vans_House_of_Vans_LA_CA_N10_web-768x432.jpg 768w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2020\/07\/01141618\/17_0466_01_Vans_House_of_Vans_LA_CA_N10_web-1536x864.jpg 1536w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2020\/07\/01141618\/17_0466_01_Vans_House_of_Vans_LA_CA_N10_web-18x10.jpg 18w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t<\/figure>\n\t\t\t<div class=\"cell cell-relative small-10 small-offset-1 medium-7 medium-offset-1 large-5 large-offset-1 small-order-1\">\n\t\t\t\t\t\t\t\t\t<div class=\"section-content callout bg-white acta topleft\">\n\t\t\t\t\t\t<h4>\u8de8\u5883\u7ffb\u8bd1\u6807\u5fd7\u6027\u54c1\u724c<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section><!--\/block-content-->\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Vans\u54c1\u724c\u5d07\u5c1a\u4e2a\u6027\u548c\u6237\u5916\u8fd0\u52a8\u7684\u6587\u5316\uff0c\u4f8b\u5982\u6ed1\u51b0\uff0c\u51b2\u6d6a\uff0c\u5355\u677f\u6ed1\u96ea\u548cBMX\u81ea\u884c\u8f66\u3002\u4e3a\u4e86\u5728\u58a8\u897f\u54e5\u548c\u5176\u4ed6\u5e02\u573a\u62d3\u5c55\u4e1a\u52a1\uff0cVF Corporation\u9700\u8981\u5c06Vans\u5546\u5e97\u7684\u6982\u5ff5\u8f6c\u53d8\u4e3a\u65b0\u7684\u5546\u5e97\u8bbe\u8ba1\uff0c\u4ee5\u589e\u5f3a\u6587\u5316\u654f\u611f\u6027\u5730\u6807\u5fd7\u6027\u54c1\u724c\u3002<\/p>\n\n\n\n<p>MG2\u4e0eVans\u5408\u4f5c\uff0c\u4e3a\u5317\u7f8e30\u591a\u5bb6\u95e8\u5e97\u5b9e\u65bd\u4e00\u81f4\u7684\u5efa\u7b51\u8bbe\u8ba1\u548c\u89c4\u5212\u7a0b\u5e8f\u3002 <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>\u5728\u6bcf\u4e2a\u4f4d\u7f6e\uff0c\u901a\u8fc7MG2\u7684\u6587\u5316\u8d8b\u52bf\u77e5\u8bc6\u548c\u672c\u5730\u53d1\u5c55\u6d41\u7a0b\u7684\u7ec6\u5fae\u5dee\u522b\uff0c\u53ef\u4ee5\u6709\u6548\u5730\u91cf\u8eab\u5b9a\u5236\u548c\u6709\u6548\u5b9e\u65bd\u8bbe\u8ba1\u6982\u5ff5\u3002<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2024\/03\/01141730\/17_0466_01_Vans_House_of_Vans_LA_CA_N7_web.jpg\" alt=\"\" class=\"wp-image-11960\" srcset=\"https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2024\/03\/01141730\/17_0466_01_Vans_House_of_Vans_LA_CA_N7_web.jpg 1600w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2024\/03\/01141730\/17_0466_01_Vans_House_of_Vans_LA_CA_N7_web-800x450.jpg 800w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2024\/03\/01141730\/17_0466_01_Vans_House_of_Vans_LA_CA_N7_web-768x432.jpg 768w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2024\/03\/01141730\/17_0466_01_Vans_House_of_Vans_LA_CA_N7_web-1536x864.jpg 1536w, https:\/\/d1xchyov513y0i.cloudfront.net\/wp-content\/uploads\/2024\/03\/01141730\/17_0466_01_Vans_House_of_Vans_LA_CA_N7_web-18x10.jpg 18w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The Vans brand celebrates individuality and the culture of outdoor sports like skating, surfing, snowboarding, and BMX biking. In expanding in Mexico and other markets, VF Corporation needed to translate the Vans store concept into new store designs that reinforce the iconic brand with cultural sensitivity. MG2 has collaborated with Vans to implement consistent architectural [&hellip;]<\/p>","protected":false},"author":1,"featured_media":7902,"template":"","meta":{"_uag_custom_page_level_css":""},"tags":[],"markets":[261],"market_sectors":[275],"class_list":["post-7700","projects","type-projects","status-publish","has-post-thumbnail","hentry","markets-consumer-experiences","market_sectors-specialty-retail","expertise-architectural-design","expertise-program-services","project_type-specialty-retail","project_cat-footwear"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v21.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vans | Next-Generation Retail Program Design | MG2<\/title>\n<meta name=\"description\" content=\"Discover MG2&#039;s partnership with Vans retail design program that embodies the brand&#039;s iconic aesthetic and culture.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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