{"id":8496,"date":"2021-01-20T16:59:43","date_gmt":"2021-01-20T23:59:43","guid":{"rendered":"http:\/\/dev.mg2.com\/?post_type=projects&p=8496"},"modified":"2024-06-20T13:26:14","modified_gmt":"2024-06-20T20:26:14","slug":"madison-reed","status":"publish","type":"projects","link":"https:\/\/mg2.com\/zh\/projects\/madison-reed\/","title":{"rendered":"\u9ea6\u8fea\u900a\u00b7\u91cc\u5fb7"},"content":{"rendered":"
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To help the brand build a solid, successful foundation for its long-term brick-and-mortar strategy, Madison Reed partnered with MG2 \/ The Lionesque Group to launch its first pop-up store in New York City.<\/p>\n\n\n\n

With a six-month lease, the goals of the project were multi-faceted and included everything from introducing the Madison Reed brand to NYC and building awareness, to testing the viability of brick-and-mortar in order to acquire new customers and increase revenues of both one-time purchases and subscriptions.\u00a0<\/p>\n<\/div>\n<\/div>\n\n\n\t\n

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As a full-service partner, The Lionesque Group team provided a complete turn-key experience. Beginning by securing a retail space in Flatiron\u2014a neighborhood with a high density of the brand\u2019s target demographic\u2014the team worked together with Madison Reed to conceptualize, design, source, budget, and bring to life the aesthetic and store flow for the first-ever Color Bar in just five weeks time.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n

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Following a wildly successful launch\u2014during which bookings increased daily\u2014Madison Reed went on to open up a permanent location in Flatiron, with the design\/build assistance of MG2 \/ The Lionesque Group, just a few months later, in addition to being named \u201cBest in Beauty 2017\u201d by NY Magazine.<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

An aesthetically pleasing turnkey Color Bar.<\/p>","protected":false},"author":1,"featured_media":8503,"template":"","meta":{"_uag_custom_page_level_css":""},"tags":[],"markets":[261],"market_sectors":[2995],"class_list":["post-8496","projects","type-projects","status-publish","has-post-thumbnail","hentry","markets-consumer-experiences","market_sectors-experiential-retail","expertise-architectural-design","project_type-pop-up-retail"],"acf":[],"yoast_head":"\nMadison Reed | Beauty and Wellness Studio by MG2\/The Lionesque Group<\/title>\n<meta name=\"description\" content=\"Discover the harmonious and inviting space at Madison Reed's beauty and wellness studio. Our designers delivered a space that complements their brand's values.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mg2.com\/zh\/projects\/madison-reed\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Madison Reed\" \/>\n<meta property=\"og:description\" content=\"Discover the harmonious and inviting space at Madison Reed's beauty and wellness studio. 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