{"id":8499,"date":"2021-01-20T16:59:49","date_gmt":"2021-01-20T23:59:49","guid":{"rendered":"http:\/\/dev.mg2.com\/?post_type=projects&p=8499"},"modified":"2024-06-20T13:58:42","modified_gmt":"2024-06-20T20:58:42","slug":"the-realreal","status":"publish","type":"projects","link":"https:\/\/mg2.com\/zh\/projects\/the-realreal\/","title":{"rendered":"\u771f\u5b9e"},"content":{"rendered":"
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As a way to test the brick-and-mortar retail environment, The RealReal hired MG2 \/ The Lionesque Group<\/a> as their pop-up design and strategy partner to launch a two-week holiday store in Soho, NYC. The objectives were to increase brand awareness, generate sales and test the viability of a permanent brick-and-mortar retail store.<\/p>\n<\/div>\n<\/div>\n\n\n\t\n

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The team provided location and design consultation for optimal layout in a retail environment and customer flow within the pop-up space. The deliverables included securing a location that best allowed TheRealReal to interact with their target demographic, sourcing of store fixtures, operational elements and back of house, and budget and production oversight from build-out to break-down.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n

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\u6bcf\u5929\u4e4b\u540e\uff0cRealReal\u6bcf\u5929\u90fd\u4f1a\u5f00\u653e
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HarperBazaar\uff0c\u597d\u83b1\u575e\u8bb0\u8005\u7b49\u3002 <\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

As a way to test the brick-and-mortar retail environment, The RealReal hired MG2 \/ The Lionesque Group as their pop-up design and strategy partner to launch a two-week holiday store in Soho, NYC. The objectives were to increase brand awareness, generate sales and test the viability of a permanent brick-and-mortar retail store. After two successful […]<\/p>","protected":false},"author":1,"featured_media":8500,"template":"","meta":{"_uag_custom_page_level_css":""},"tags":[],"markets":[261],"market_sectors":[2995],"class_list":["post-8499","projects","type-projects","status-publish","has-post-thumbnail","hentry","markets-consumer-experiences","market_sectors-experiential-retail","expertise-architectural-design","project_type-pop-up-retail"],"acf":[],"yoast_head":"\nThe RealReal | Sustainable Luxury Retail | MG2\/The Lionesque Group<\/title>\n<meta name=\"description\" content=\"Explore The RealReal's luxury retail space designed by our experts, who delivered an environment that combines aesthetics, sustainability, and functionality.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mg2.com\/zh\/projects\/the-realreal\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta 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