From Southdale Center to Gen Z: Why the Core Appeal of Malls Endures

MG2 Principal Melissa Gonzalez discussed how Gen Z shapes the future of malls in an ICSC article.

“’Gen Z values community,’ she said, ‘so it’s key to understand what they want out of the communal experience and how malls can tap into culture, curate bespoke programming and design an environment that resonates as a social destination.'”