3 Store Design Trends We’re Watching

Creating an immersive and engaging brick-and-mortar store takes strategy and a deep understanding of your customers. Cross-team expertise ensures that branded experiences are executed to their fullest potential.

“‘You really need that trifecta — the store design team, the business development and marketing team, and then the IT team to an extent, depending on what kind of technology integration is happening,’ said Melissa Gonzalez, Principal at MG2 and past speaker at the Retail Innovation Conference & Expo. ‘Having all these people together allows you to bring together the art, the science and the business.'”