Footwear Stores Are Embracing New Trends to Capture Customers

“There’s nothing stuffy about the space, instead it’s a fresh, open store that offers a memorable shopping experience. As well as a fitting room with custom illustrated wallpaper, ‘we added moments of fun, like Jason the Basset Hound peeking through,'” says Marta Abás, Senior Associate at MG2, in an interview with Georgia Mizen in VMSD. “It celebrates the brand and makes customers smile.”

“The brand is focusing on happiness and comfort. So that’s what we did in this store,” says Mitch Pride, RA, Principal at MG2. “This design is a kit, so it can be scaled and applied to different architecture across the brand’s 600 stores and thousands of shop-in-shops.”