Gen Alpha Loves Brick-and-Mortar Retail. Here’s What They Want When They Shop.

In a recent Retail Brew article by Erin Cabrey, MG2 Principal Melissa Gonzalez shares her insights on Gen Alpha’s retail preferences and influence, here’s a snipped from the article.

“And while Gen Z, too, prefers an in-store experience, Gen Alpha differs in their desire for interactivity in stores, as over half will leave a store if there isn’t anything for them to try out (that ability to test has helped Sephora thrive with the generation). Gonzalez chalked this preference up to their experiences meeting up in virtual worlds since they were young.”