The Retail Sector: Designers’ Perspective: Experience is Currency for Brick-and-Mortar Retailers

MG2 Senior Project Designer Eladio Victoria and Principal Melissa Gonzalez spoke with Jessica Chevalier at Floor Focus Magazine, sharing their perspectives on the retail sector as designers.

“We build connection by creating emotional touchpoints through flooring,” says Eladio Victoria, senior project designer with MG2. “We are combining the floor and ceiling to create some hot spots or experiential locations within the retail space and also with a connection to the community, trying to evoke a presence with flooring using local materials so the consumers understand the space they are in.”