Reimagining Your Leadership Journey & Trusting Your Gut

MG2 Principal and The Purpose Pivot author Melissa Gonzalez shares insights on intuition in retail in her latest piece for VMSD, “Reimagining Your Leadership Journey & Trusting Your Gut.”

“Over time, I’ve come to see intuition not as a luxury, but as an essential leadership tool. This especially holds true in retail, an industry where consumer behavior shifts faster than any research cycle can capture. When reports tell us what happened yesterday, intuition helps us anticipate what customers will crave tomorrow. Whether it’s sensing the right moment to expand a format or knowing when to pivot to community-driven experiences, leaders who trust their gut often move at the pace culture demands.”