消费者体验

紫色

With the objective of growing brand awareness and driving sales, Purple sought to tell an authentic, immersive direct-to-consumer story through a showroom and a series of pop-up experiences across the United States. Engaging MG2 / The Lionesque Group as their full-service partner, the D2C brand took a turn-key approach toward driving sales and educating potential customers. 

设计团队形象化，精心制作，构思并执行了创新的实体零售策略，并在多个城市采购和管理弹出空间的生产。这个多方面的计划使该品牌能够在将来发展和扩展该计划，扩大其覆盖范围，并让更多的客户亲身体验他们的Purple Grid技术。