2024 Retail Forecast: Three Wise Moves

We were thrilled to discuss our Sorel pop-up with Matthew Hall for VMSD’s “2024 Retail Forecast.”

“Saturated inside and out with the brand’s signature orange, the space’s interior walls also feature a collage of vintage ads combined with new campaign imagery to celebrate the breadth of the brand’s heritage. An augmented reality ‘Magic Mirror,’ with branded filters and experiences at the store entry, invites consumers to fully immerse themselves in the brand story and interact in a unique way. ‘The product features were a key inspiration,’ says Melissa Gonzalez, MG2 Principal and The Lionesque Group founder, ‘and New York’s energy and characteristics was the muse.'”