Beyond the Transaction: Designing the Modern Banking Experience

In her recent article in Orange County Business Journal, MG2 Principal Meghana Joshi discusses the continued importance of physical branches and how design is key.

“Even as digital banking continues to evolve, physical branches still matter in building brand experience. The light and layout, the materiality and flow, the way the space makes you feel the moment you walk in – all shape the customer’s sense of belonging.”