Casper tests a new store design as it rethinks its retail strategy
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Melissa Gonzalez, principal of MG2 said in an email it is common for startups like Casper to evolve their retail store design as they mature. “With a company like Casper they’ve evolved much as a brand but also, it’s important to stay on top of evolving consumer trends, behaviors and needs and ensure that you are factoring that in to your in-store experience,” she said.