迈向“物理数字化”：看看哪些方法有效，下一步是什么

In her recent Inside Retail article, MG2 Principal Melissa Gonzalez discusses the strategic blending of physical and digital experiences in retail.

“Retailers who want to build lasting relevance with this generation will need to rethink store design entirely, positioning stores not just as places to shop, but as spaces for creative interaction.”