迈向“物理数字化”：看看哪些方法有效，下一步是什么

MG2 负责人 Melissa Gonzalez 在最近发表于 Inside Retail 的文章中探讨了零售业中实体体验和数字体验的战略融合。

“Retailers who want to build lasting relevance with this generation will need to rethink store design entirely, positioning stores not just as places to shop, but as spaces for creative interaction.”