20 Ways Hotels are Using Outdoor Space

“We mined their private archives for the historical jackets on the walls, sourced vintage pieces at the entry and throughout the store,” says Melissa Gonzalez, Founder of Lionesque Group. A series of orange shadow boxes displays Alpha’s historic styles including the MA-1 and its predecessor the B-150D flight jacket along one wall. In all, visitors can view more than two dozen vintage items throughout.

Even before COVID drove people out into the fresh air, hotels were finding innovative ways to get guests outside, making outdoor spaces into valuable revenue generators. Here are some examples of how hotels are leveraging outdoor venues to drive income and maximize value.